Can the connected car meet drivers’ emotional needs and deliver the “feel good” factor? Find out what makes drivers happy.
The Russian market for engine oils is undergoing a shift: After a good 2013, the market began to stagnate in 2014 and experienced a slow start in 2015.
The connected car will be a reality within a few years, as enhanced safety, economy and entertainment become standard features of most new vehicles. So how do Russians feel about the car of the future?
The cost associated with cars is a significant concern in GB. The greatest concern by all age groups is the cost of fuel, whilst the cost of repairs troubles older drivers, and cost of insurance phases younger drivers (who has higher premiums).
Safety, economy and entertainment are the three main benefits of the connected car. They are the advantages that drivers appear ready and willing to embrace, but less willing to pay more for.
At a time of fierce competition for retail tire sales in the US, a new GfK initiative promises to give tire sellers long-needed marketplace intelligence to help them grow profits.
GfK's Map of the Month for April shows the 2015 regional per-capita purchasing power in Germany, Austria and Switzerland.
This was a central question that Martin Faißt, International Marketing Manager Automotive at GfK in Germany, sought to answer in his recent presentation at the AutoZum automotive industry gathering in Salzburg, Austria.
‘Leading edge consumers’ (LEC) consistently show higher numbers attracted to concepts offered by Connected Cars, compared to general consumers.
GfK's Map of the Month for March shows the share of households with children among Germany's family types at the district level.
Do Germans love their cars? They sure do. Do they spend a lot on outfitting and tuning them up? Well, it depends…