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    • 03/04/13
    • Fashion and Lifestyle
    • Financial Services
    • Health
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    The Rise of the Relationship Economy

    What it means for brands and brand research

    • 03/04/13
    • Fashion and Lifestyle
    • Financial Services
    • Health
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • United Kingdom
    • English

    Customer Effort

    How to use Customer Effort as a Customer Experience Measure

    • 03/01/13
    • Fashion and Lifestyle
    • Financial Services
    • Health
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Social Media

    From mining to analysis

    • 03/01/13
    • Fashion and Lifestyle
    • Financial Services
    • Health
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Designing a branded a customer experience

    In the digital age, marketing is changing: a number of factors are

    turning the brand into a more powerful asset while at the same

    time eroding traditional marketing communication channels that

    have been responsible for the growth of brands in the past.

    • 02/28/13
    • Fashion and Lifestyle
    • Financial Services
    • Health
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Designing a branded customer experience

    In the digital age, marketing is changing: a number of factors are

    turning the brand into a more powerful asset while at the same

    time eroding traditional marketing communication channels that

    have been responsible for the growth of brands in the past.

    • 02/28/13
    • Fashion and Lifestyle
    • Financial Services
    • Health
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • United Kingdom
    • English

    Big Data: It may be big but is it smart?

    Despite the high expectations and obvious benefits delivered by Big

    Data, we consider that, in its current form, there are limitations in the

    extent it can be used to understand effectively the consumer.

    • 02/27/13
    • Fashion and Lifestyle
    • Financial Services
    • Health
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Behavioral Economics - and the customer journey

    Visual illusions as a metaphor for rationality

    • 02/26/13
    • Fashion and Lifestyle
    • Financial Services
    • Health
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Going Beyond the Tyranny of measurement

    John Banerji - UK Lead, Customer experience & loyalty management explains why, when it comes to improving the customer experience, our focus should be less on score chasing and more on thinking like a customer…

    • 02/26/13
    • Fashion and Lifestyle
    • Financial Services
    • Health
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Media Measurement
    • United Kingdom
    • English

    Who actually sees and engages with digital advertising?

    You’ve increased exposure to your digital ads, but what does that mean for actual ad effectiveness? Using an imaginary campaign we get under the skin of those big numbers and reveal who actually sees and engages with digital advertising.

    • 02/26/13
    • Fashion and Lifestyle
    • Financial Services
    • Health
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • United Kingdom
    • English

    Fifty shades of social media

    Alex North, Facebook - shares with us how you can use Facebook to add new audiences, to drive brand engagement and provide incremental reach to your campaigns? also to understand What the value of a Facebook page is to a brand.

    • 02/26/13
    • Fashion and Lifestyle
    • Financial Services
    • Health
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Is m-everything keeping you awake at night?

    Our presentation which was co delivered at the NAKED Digital Conference by GfK's Wendy Jones, and IAB's Alex Kozloff, shares case studies and success stories from the Internet Advertising Bureau’s membership.

    • 02/26/13
    • Fashion and Lifestyle
    • Financial Services
    • Health
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • United Kingdom
    • English

    Undressing the consumer journey

    Brands interact with consumers across a myriad of touch points in the online purchase journey, we look at the roles of e-commerce, integration, websites, discovery and disruption to discover one of digital’s biggest challenges.

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