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  • Pet-owners dominate in Latin America, Russia and USA
    • 05/24/16
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global
    • English

    Pet-owners dominate in Latin America, Russia and USA

    Over half of people internationally have at least one pet living with them. Argentina, Mexico and Brazil have highest percentage of pet-owners, followed by Russia and USA. Asians are least likely to have a pet.

  • US Ranks 5th in Pet Ownership, with 70% Reporting at Least One Pet
    • 05/23/16
    • Point of Sales Tracking
    • Trends and Forecasting
    • United States
    • English

    US Ranks 5th in Pet Ownership, with 70% Reporting at Least One Pet

    New GfK research covering 22 countries has placed the US in 5th place for pet ownership, and in 3rd when it comes to owning cats. Almost three-quarters (70%) of US consumers have at least one pet, with 50% owning dogs and 39% cats.

  • Canadian smartphone sales up about 2% in first quarter of 2016
    • 05/19/16
    • Technology
    • Trends and Forecasting
    • United States
    • English

    Canadian smartphone sales up about 2% in first quarter of 2016

    Sales of smartphones have increased once again in North America (Canada, US, Mexico) following a dip in Q4 of 2015. Over 45 million smartphone units were sold in the first quarter of 2016 – a 4% increase year-over-year. This rise in demand  was aided by aggressive operator marketing and sales efforts.

  • China driving global smartphone sales growth
    • 05/19/16
    • Technology
    • Trends and Forecasting
    • United States
    • English

    China driving global smartphone sales growth

    Global demand for smartphones in 1Q 2016 remained positive, standing at six percent year-on-year. This was helped by continued low-end segment growth in the majority of emerging regions, despite weak economies across the globe. Only China experienced strong growth (up 19 percent year-on-year), driven by increased operator subsidies aimed at spurring 4G adoption. 

  • Global smartphone sales growth driven by China
    • 05/19/16
    • Media and Entertainment
    • Technology
    • Consumer Goods
    • Trends and Forecasting
    • Global
    • English

    Global smartphone sales growth driven by China

    Q1 2016: Low-end smartphones continue to drive market volume growth; increases in average selling price partially offset volume decline in the saturated Western Europe market; China delivers strongest sales growth of 19 percent.

  • Global smartphone sales growth driven by China
    • 05/19/16
    • Media and Entertainment
    • Technology
    • Consumer Goods
    • Trends and Forecasting
    • United Kingdom
    • English

    Global smartphone sales growth driven by China

    Q1 2016: Low-end smartphones continue to drive market volume growth; increases in average selling price partially offset volume decline in the saturated Western Europe market; China delivers strongest sales growth of 19 percent.

  • GfK to Present in 14 Sessions at 2016 AAPOR Conference
    • 05/11/16
    • Technology
    • Digital Market Intelligence
    • Trends and Forecasting
    • User Experience (UX)
    • United States
    • English

    GfK to Present in 14 Sessions at 2016 AAPOR Conference

    At this week’s 2016 American Association for Public Opinion Research (AAPOR) Conference, GfK will have 14 speaking slots and poster presentations, on topics ranging from online election polling to mobile surveys. 

  • Canadians rank among world’s most “connected” populations
    • 05/10/16
    • Technology
    • Trends and Forecasting
    • Connected Consumer
    • United States
    • English

    Canadians rank among world’s most “connected” populations

    According to the GfK Connected Consumer Index for 2016, North America (encompassing Canada, US and Mexico) is second only to Hong Kong when it comes to the “connectedness” of its consumers. 

  • Hong Kong, North America, UAE have  World’s Most “Connected” Populations
    • 05/10/16
    • Technology
    • Trends and Forecasting
    • Connected Consumer
    • United States
    • English

    Hong Kong, North America, UAE have World’s Most “Connected” Populations

    According to the GfK Connected Consumer Index ranking for the last two years, Hong Kong and North America (consisting of the USA, Canada and Mexico) held steady as having the world’s top two most highly connected populations. 

  • Hong Kong, North America and UAE are world’s most “connected” populations
    • 05/10/16
    • Media and Entertainment
    • Retail
    • Technology
    • Digital Market Intelligence
    • Market Opportunities and Innovation
    • Shopper
    • Trends and Forecasting
    • Connected Consumer
    • Global
    • English

    Hong Kong, North America and UAE are world’s most “connected” populations

    The new GfK Connected Consumer Index is a ranking of 78 countries and eight world regions giving fast comparison of which have the world’s most connected consumers, both overall and in detail across eleven different device types.

  • GfK, AARP to Present Fresh Thinking about Consumers at 2016 Front End of Innovation Conference
    • 05/09/16
    • Technology
    • Trends and Forecasting
    • United States
    • English

    GfK, AARP to Present Fresh Thinking about Consumers at 2016 Front End of Innovation Conference

    In a joint presentation, GfK and the AARP will share consumer insights and unique sources of innovation for marketers, product developers, and researchers at this week’s Front End of Innovation (FEI) conference.

  • Connected Consumer Index
    • 05/06/16
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Health
    • Health Technology
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Home and Living
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • United Kingdom
    • English

    Connected Consumer Index

    GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content. 

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