Möchten Sie zur deutschen Seite wechseln?JaNeina
Close

Insights

clear all filters
  • Will Black Friday help Belgian e-commerce reach €10 billion in 2017?
    • 11/20/17
    • Shopper
    • Belgium
    • English

    Will Black Friday help Belgian e-commerce reach €10 billion in 2017?

    E-commerce in Belgium continues to grow: in the first half of 2017 too we saw an increase in the number of online purchases as well as the amount spent online. Due to, among others, the arrival of Amazon Prime in Belgium we anticipate that the importance of online purchases will only increase. In 2016, Belgian consumers spent as much as 9 billion euros online: will emerging trends such as Black Friday and Cyber Monday help us to reach the €10 billion mark?

  • Shopping without a smartphone?  No way!
    • 10/12/17
    • Shopper
    • Belgium
    • English

    Shopping without a smartphone? No way!

    There is no denying that the smartphone has arrived and is here to stay. The small screen has taken on a central place in society as well as in our daily lives. As such, in Belgium, we spent no less than 270 million euros on online purchases involving a smartphone in the first six months of 2017.

  • E-commerce in Belgium – Q2 2017
    • 09/07/17
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium – Q2 2017

    Online spendings increase with 10 percent in the first six months of 2017 to a total of 4.9 billion €

  • GfK Retail Seminar October 2017
    • 09/01/17
    • Retail
    • FMCG
    • Shopper
    • Belgium
    • English

    03/10/17 - 03/10/17
    GfK Retail Seminar October 2017

    Our goal with the Retail Seminars is to offer you insights on the shoppers of a specific retailer and how the behaviour of these shoppers explains the performance of that retailer today. You will find an answer to questions such as “What drives shoppers to go to these different retailers?” and “Which elements influence their purchases - at those retailers?” Before diving into that we also present you the latest trends in FMCG and Retail. And we will also offer you insights from the BeCommerce Market Monitor, the currency when it comes to the Belgian e-commerce, completed with some additional understandings from our Future Buy study.

  • GfK Belgium analyses the connected shopper in 2017
    • 09/01/17
    • Shopper
    • Belgium
    • English

    GfK Belgium analyses the connected shopper in 2017

    To have continued success in a competitive market, shoppers need to be engaged and persuaded on a daily basis. GfK is helping retailers and manufactures with this thanks to its global 'FutureBuy’ study of the expectations of the changing shopper in (connected) retail.

  • E-commerce in Belgium – Q1 2017
    • 06/06/17
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium – Q1 2017

    For the first time, e-commerce in Wallonia grows faster than in Flanders.

  • E-commerce in Belgium – Q4 2016
    • 03/14/17
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium – Q4 2016

    New record: Belgians shop for more than 9 billion euro online in 2016

  • GfK Retail Seminar March 2017
    • 02/20/17
    • Retail
    • FMCG
    • Shopper
    • Belgium
    • English

    03/28/17 - 03/28/17
    GfK Retail Seminar March 2017

    Our goal with the Retail Seminars is to offer you insights on the shoppers of a specific retailer and how the behaviour of these shoppers explains the performance of that retailer today. You will find an answer to questions such as “What drives shoppers to go to these different retailers?” and “Which elements influence their purchases - at those retailers?” Before diving into that we also present you the latest trends in FMCG and Retail. And we will also offer you insights from the BeCommerce Market Monitor, the currency when it comes to the Belgian e-commerce, completed with some additional understandings from our Future Buy study.

  • Mobile Commerce is heading for 350 million Euro in sales in 2016
    • 01/16/17
    • Shopper
    • Belgium
    • English

    Mobile Commerce is heading for 350 million Euro in sales in 2016

    In the third quarter of 2016 the smartphone passed the tablet as the third most popular device for online shopping: 16 percent of Belgians purchased a product or service via their smartphone. Although laptops and desktops are still by far the most important devices for e-commerce, this information does indicate an important, mobile trend.

  • E-commerce in Belgium – Q3 2016
    • 12/06/16
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium – Q3 2016

    Also during this third quarter did the Belgians find their way once again to online shopping. 2.2 billion euro was spent during this period, an increase of 9 percent compared to the same period last year.

  • E-commerce in Belgium - Q2 2016
    • 09/14/16
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium - Q2 2016

    Online shopping goes trough the roof: 10 percent more spendings online.

    Online shopping continues to grow! Belgians spent 2.2 billion euro in the second quarter of 2016. The category that grew the most was food, with a growth of 175 percent versus the second quarter in 2015. The online spending of this category might still be quite limited with 65 million euro in Q2 2016, but there was a growth of 41 million euro when comparing to the same period last year.

  • GfK Retail Seminars October 2016
    • 08/25/16
    • Retail
    • FMCG
    • Shopper
    • Belgium
    • English

    10/06/16 - 10/06/16
    GfK Retail Seminars October 2016

    Our goal with the Retail Seminars is to offer you insights on the shoppers of a specific retailer and how the behaviour of these shoppers explains the performance of that retailer today. You will find an answer to questions such as “What drives shoppers to go to these different retailers?” and “Which elements influence their purchases - at those retailers?” Before diving into that we also present you  the latest trends in FMCG and Retail.

General