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  • Phygital is the way to go for the retailer of the future
    • 02/08/18
    • Shopper
    • Belgium
    • English

    Phygital is the way to go for the retailer of the future

    In 2017 e-commerce once again broke a number of online records in Belgium – yet we still see that more than 90% of all purchases of physical products are made offline. Traditional retail stores therefore continue to play an important role for Belgian consumers. However, we have noticed that these traditional retailers are losing touch with the so-called Leading Edge Consumers, for whom the benefits of online shopping are often more important. This group of consumers displays typical shopping behaviour that will be adopted in future by the average consumer. The Belgian retail sector can prepare for that future by focusing on the benefits of offline shopping, on integrating those online benefits into traditional stores, and on effective pricing strategies 

  • E-commerce in Belgium – Q3 2017
    • 12/14/17
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium – Q3 2017

    Already 7,35 billion euros spent online in 2017

  • Will Black Friday help Belgian e-commerce reach €10 billion in 2017?
    • 11/20/17
    • Shopper
    • Belgium
    • English

    Will Black Friday help Belgian e-commerce reach €10 billion in 2017?

    E-commerce in Belgium continues to grow: in the first half of 2017 too we saw an increase in the number of online purchases as well as the amount spent online. Due to, among others, the arrival of Amazon Prime in Belgium we anticipate that the importance of online purchases will only increase. In 2016, Belgian consumers spent as much as 9 billion euros online: will emerging trends such as Black Friday and Cyber Monday help us to reach the €10 billion mark?

  • Shopping without a smartphone?  No way!
    • 10/12/17
    • Shopper
    • Belgium
    • English

    Shopping without a smartphone? No way!

    There is no denying that the smartphone has arrived and is here to stay. The small screen has taken on a central place in society as well as in our daily lives. As such, in Belgium, we spent no less than 270 million euros on online purchases involving a smartphone in the first six months of 2017.

  • E-commerce in Belgium – Q2 2017
    • 09/07/17
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium – Q2 2017

    Online spendings increase with 10 percent in the first six months of 2017 to a total of 4.9 billion €

  • GfK Retail Seminar October 2017
    • 09/01/17
    • Retail
    • FMCG
    • Shopper
    • Belgium
    • English

    03/10/17 - 03/10/17
    GfK Retail Seminar October 2017

    Our goal with the Retail Seminars is to offer you insights on the shoppers of a specific retailer and how the behaviour of these shoppers explains the performance of that retailer today. You will find an answer to questions such as “What drives shoppers to go to these different retailers?” and “Which elements influence their purchases - at those retailers?” Before diving into that we also present you the latest trends in FMCG and Retail. And we will also offer you insights from the BeCommerce Market Monitor, the currency when it comes to the Belgian e-commerce, completed with some additional understandings from our Future Buy study.

  • GfK Belgium analyses the connected shopper in 2017
    • 09/01/17
    • Shopper
    • Belgium
    • English

    GfK Belgium analyses the connected shopper in 2017

    To have continued success in a competitive market, shoppers need to be engaged and persuaded on a daily basis. GfK is helping retailers and manufactures with this thanks to its global 'FutureBuy’ study of the expectations of the changing shopper in (connected) retail.

  • E-commerce in Belgium – Q1 2017
    • 06/06/17
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium – Q1 2017

    For the first time, e-commerce in Wallonia grows faster than in Flanders.

  • E-commerce in Belgium – Q4 2016
    • 03/14/17
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium – Q4 2016

    New record: Belgians shop for more than 9 billion euro online in 2016

  • GfK Retail Seminar March 2017
    • 02/20/17
    • Retail
    • FMCG
    • Shopper
    • Belgium
    • English

    03/28/17 - 03/28/17
    GfK Retail Seminar March 2017

    Our goal with the Retail Seminars is to offer you insights on the shoppers of a specific retailer and how the behaviour of these shoppers explains the performance of that retailer today. You will find an answer to questions such as “What drives shoppers to go to these different retailers?” and “Which elements influence their purchases - at those retailers?” Before diving into that we also present you the latest trends in FMCG and Retail. And we will also offer you insights from the BeCommerce Market Monitor, the currency when it comes to the Belgian e-commerce, completed with some additional understandings from our Future Buy study.

  • Mobile Commerce is heading for 350 million Euro in sales in 2016
    • 01/16/17
    • Shopper
    • Belgium
    • English

    Mobile Commerce is heading for 350 million Euro in sales in 2016

    In the third quarter of 2016 the smartphone passed the tablet as the third most popular device for online shopping: 16 percent of Belgians purchased a product or service via their smartphone. Although laptops and desktops are still by far the most important devices for e-commerce, this information does indicate an important, mobile trend.

  • E-commerce in Belgium – Q3 2016
    • 12/06/16
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium – Q3 2016

    Also during this third quarter did the Belgians find their way once again to online shopping. 2.2 billion euro was spent during this period, an increase of 9 percent compared to the same period last year.

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