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  • Emerging markets power smartphone sales
    • 08/19/16
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • Connected Consumer
    • United Kingdom
    • English

    Emerging markets power smartphone sales

    New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16. Resilient mid-range to high-end sales mean GfK upgrades its 2016 smartphone market value forecast to USD 426 billion. No immediate impact in the UK from Brexit.

  • Powerbanks sales shoot through the roof thanks to Pokémon Go
    • 08/11/16
    • Technology
    • Point of Sales Tracking
    • Belgium
    • English

    Powerbanks sales shoot through the roof thanks to Pokémon Go

    Since its release on July 6th 2016, Pokémon Go has been breaking records all over the place. Only a few days after the launch, the app was used more often than Snapchat, Tinder, Instagram and Facebook on a day-to-day basis.

  • At SuperZoo, GfK Will Use US Sales Trends to Identify “Stars” in Pet Specialty Retail
    • 07/28/16
    • Point of Sales Tracking
    • Pet Specialty
    • United States
    • English

    At SuperZoo, GfK Will Use US Sales Trends to Identify “Stars” in Pet Specialty Retail

    At next week’s SuperZoo conference in Las Vegas, GfK is set to share the latest pet specialty sales trends with retailers and manufacturers and provide ways to optimize profit with some of today’s hottest pet food categories.

  • Smartphones connecting consumers
    • 07/27/16
    • Retail
    • Technology
    • Point of Sales Tracking
    • United Kingdom
    • English

    Smartphones connecting consumers

    Connectivity has become key as technology strives to keep pace with our increasingly frenetic lives. Devices’ ability to interact has enabled individuals to replace a plethora of task-specific products with a handful of multi-functional gadgets – most notably, the smartphone. GfK’s recent Smart Home study found that smartphones led the way as the preferred method for controlling smart home products, with over 70% of respondents favouring this device.

  • June 2016 – the European Championship drives the TV market in Germany
    • 07/27/16
    • Technology
    • Point of Sales Tracking
    • Global
    • English

    June 2016 – the European Championship drives the TV market in Germany

    Every two years a sport event drives the sales for TVs in Germany: the European and World Football Championships. In 2016 it was the European Championship from June 10 till July 10 2016 in France. But when were most sales achieved? What kind of TVs were sold? 

  • The party continues in the wine cabinet market fuelled by Combi Innovation
    • 07/26/16
    • Home Appliances
    • Retail
    • Consumer Goods
    • Home and Living
    • Point of Sales Tracking
    • United Kingdom
    • English

    The party continues in the wine cabinet market fuelled by Combi Innovation

    With consumers increasingly choosing to entertain guests at home and a wider variety of wine becoming more accessible to the British public, it comes as no surprise that wine cabinets have recorded double-digit year-on-year volume growth over the last two years and have grown by nearly 50% in value over the last four, already being worth £8 million in the first half of 2016. When considering both standard and premium kitchens, consumers are starting to see wine cabinets as a desirable, must-have fixture.

  • Holiday celebrations with pets: Evaluating growth opportunities through Social Media Intelligence (SMI)
    • 07/25/16
    • Social Media Intelligence Center
    • Point of Sales Tracking
    • Pet Specialty
    • United States
    • English

    Holiday celebrations with pets: Evaluating growth opportunities through Social Media Intelligence (SMI)

    Sales of holiday themed treats in the US Pet Specialty market doubled from $3.8M in 2014 to $7.7M in 2015. During this time period, Christmas and Halloween treat sales increased on average 262%. There are many opportunities in this high growth area, but how can you optimize your market strategy to ensure it captures the voice, desires and unmet needs of pet owners?

  • Holiday celebrations with pets: Evaluating growth opportunities through Social Media Intelligence (SMI)
    • 07/25/16
    • Social Media Intelligence Center
    • Point of Sales Tracking
    • Pet Specialty
    • Canada
    • English

    Holiday celebrations with pets: Evaluating growth opportunities through Social Media Intelligence (SMI)

    Sales of holiday themed treats in the US Pet Specialty market doubled from $3.8M in 2014 to $7.7M in 2015. During this time period, Christmas and Halloween treat sales increased on average 262%. There are many opportunities in this high growth area, but how can you optimize your market strategy to ensure it captures the voice, desires and unmet needs of pet owners?

  • photokina 2016
    • 07/22/16
    • Technology
    • Point of Sales Tracking
    • Germany
    • English

    09/20/16 - 09/25/16
    photokina 2016

    Connect for success and meet GfK from September 20 through September 23, 2016 during photokina at our office booth in hall 9, room 9.2.03.

  • GfK Names Kennedy to Lead Optics POS Team in North America
    • 07/12/16
    • Optics and Acoustics
    • Point of Sales Tracking
    • United States
    • English

    GfK Names Kennedy to Lead Optics POS Team in North America

    GfK has appointed James Kennedy – a seasoned GfK team leader and client liaison – to guide its division monitoring Optics retail sales and fitting experiences in North America.

  • At OmniShopper Conference, GfK to Share Best Practices for Mobile Shopping Activation, POS Promotions
    • 07/07/16
    • Retail
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Shopper
    • United States
    • English

    At OmniShopper Conference, GfK to Share Best Practices for Mobile Shopping Activation, POS Promotions

    At next week’s OmniShopper conference in Chicago, GfK presenters will focus on two essential topics for great shopper marketing today – making the most of mobile marketing and increasing ROI from point-of-sale (POS) programs.

  • Monthly reports help electronics retailer grow market share
    • 06/24/16
    • Retail
    • Point of Sales Tracking
    • Connected Consumer
    • Global
    • English

    Monthly reports help electronics retailer grow market share

    Our point of sales data enables eXtra to align product availability with market demand, as well as optimize its product as sortment, distribution and pricing strategy.

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