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  • Delivering innovation that improves lives and builds brands
    • 06/23/16
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Delivering innovation that improves lives and builds brands

    Five guiding principles to jumpstart innovation

  • “Always reachable” mindset is above 40 percent, led by Russia, China and Turkey
    • 06/22/16
    • Technology
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Connected Consumer
    • Global Consumer Values
    • Global
    • English

    “Always reachable” mindset is above 40 percent, led by Russia, China and Turkey

    Internationally, 42 percent of the online connected population agree firmly1 with the statement “To me, it is important to always be reachable wherever I am” – and only 11 percent firmly disagree1.  However, four countries – Germany, Sweden, Canada and Netherlands – run counter to this trend, with more of their connected consumers firmly disagreeing than agreeing.

  • Empowered packaging – adding value across the brand life-cycle
    • 06/08/16
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Market Opportunities and Innovation
    • Point of Sales Analytics
    • Shopper
    • United Kingdom
    • English

    Empowered packaging – adding value across the brand life-cycle

    These are exciting times for those of us who work in the packaging space of the global FMCG community.
    In recent years, we’ve finally seen the role of our discipline begin to receive some of the recognition that we, naturally, believe it deserves. Just going into a store presents the opportunity to be visually assaulted by the amazing diversity of packaging structures and graphics on display. Not just that – we are also seeing entirely new levels of innovation and imagination in the form of vibrant, iconic colours, shapes and other proprietary elements. Brand owners recognise the commercial power of investing in the physical manifestation of their brands’ personalities.

  • Innovation strategies for the connected home
    • 06/07/16
    • Technology
    • Market Opportunities and Innovation
    • Connected Consumer
    • Global
    • English

    Innovation strategies for the connected home

    We helped this technology vendor explore how it could work with service providers to capture opportunities in the smart household.

  • Innovation strategies for the connected home
    • 06/07/16
    • Technology
    • Market Opportunities and Innovation
    • Connected Consumer
    • United Kingdom
    • English

    Innovation strategies for the connected home

    We helped this technology vendor explore how it could work with service providers to capture opportunities in the smart household.

  • Innovation strategies for the connected home
    • 06/07/16
    • Technology
    • Market Opportunities and Innovation
    • Connected Consumer
    • United States
    • English

    Innovation strategies for the connected home

    We helped this technology vendor explore how it could work with service providers to capture opportunities in the smart household.

  • GfK Names Bereck to Lead Market Opportunities and Innovation Team in North America
    • 06/06/16
    • Market Opportunities and Innovation
    • United States
    • English

    GfK Names Bereck to Lead Market Opportunities and Innovation Team in North America

    GfK has appointed Stacy Bereck– a seasoned leader of high-performing market research teams – as its new Managing Director of Market Opportunities and Innovation in North America.  

  • In-flight Wi-Fi: GfK and Inmarsat launch global survey results
    • 05/31/16
    • Press
    • Travel and Hospitality
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    In-flight Wi-Fi: GfK and Inmarsat launch global survey results

    GfK and global satellite communications provider Inmarsat partnered to conduct a global survey of airline passengers that revealed the growing expectation for in-flight connectivity in the air.

  • Higher Barriers + Richer Rewards = Faster Innovation
    • 05/26/16
    • Financial Services
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Higher Barriers + Richer Rewards = Faster Innovation

    “Innovation is just a much bigger deal in richer, more developed countries than in developing ones, right?”

    A glance at the Global Innovation Index would seem to put the question to bed. The index, compiled by INSEAD Business School and the World Intellectual Property Association, is an annual ranking of countries by their capacity for, and success in, innovation.

  • Pet-owners dominate in Latin America, Russia and USA
    • 05/24/16
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global
    • English

    Pet-owners dominate in Latin America, Russia and USA

    Over half of people internationally have at least one pet living with them. Argentina, Mexico and Brazil have highest percentage of pet-owners, followed by Russia and USA. Asians are least likely to have a pet.

  • Why is the consumer at the heart of your innovations but not at the heart of your research?
    • 05/23/16
    • Market Opportunities and Innovation
    • Belgium
    • English

    Why is the consumer at the heart of your innovations but not at the heart of your research?

    Everybody talks about consumer centricism, so why does concept testing and pre-launch research still focus on the product? Brands try hard to design their strategic and tactical marketing around the consumer, addressing each as individually as possible. And in recent years, this has also become true for companies’ innovation efforts.

  • Three steps for building a successful pricing strategy
    • 05/17/16
    • Health
    • Market Opportunities and Innovation
    • Connected Consumer
    • Global
    • English

    Three steps for building a successful pricing strategy

    In this 45-minute webinar recording, two of our top pharmaceutical and pricing market access experts will preview the challenges inherent in building a successful pricing strategy. 

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