A new GfK study reveals the regional distribution of Germany's demographic traits, such as family type, age ranges and income Levels.
GfK will release a new version of its geomarketing software RegioGraph at the end of March.
GfK has released a new, completely overhauled map edition for Australia.
New GfK online geomarketing application: GfK has developed a new, additional version of its geomarketing solution, RegioGraph.
Germans’ 2018 purchasing power will rise to €22,992 per person according to the GfK study released today. This amounts to a nominal per-person increase of 2.8 percent, or €633.
Inhabitants of New Zealand have an average of approximately €100 per person for spending on watches and jewelry. This is one of the results of the study "GfK Purchasing Power for Retail Product Lines 2017," which is now available. But the purchasing power for watches and jewelry differs substantially from region to region.
Europeans have an average of €13,937 per person available for spending and saving in 2017. This is one of the many results of GfK's newly released study, "GfK Purchasing Power Europe 2017". The available net income among the researched 42 countries varies enormously: Liechtenstein, Switzerland and Iceland have the highest average purchasing power, while Belarus, Moldova and the Ukraine have the lowest.
GfK has released its Europe Map Edition 2017/2018, which includes thousands of updates to the previous year's edition. The digital maps reveal Europe's current administrative and postcode boundaries. As such, they provide the basis for carrying out accurate geographic analyses in geomarketing software and BI systems.
GfK recently updated its digital maps of Russia. The maps offer up-to-date coverage of the boundaries of Russia's administrative and postal regions. As such, they provide a reliable foundation for geographic analyses of market and company operations across all industries.
Two new GfK purchasing power studies evaluate purchasing power in Austria and Switzerland in 2017. The studies reveal substantial regional differences both within and between these two countries. GfK's 2017 purchasing power data for Austria and Switzerland is now available.
GfK has released a comprehensive analysis of the retail scene in 32 European countries. The study evaluates purchasing power, the retail share of private consumption, inflation and sales area productivity, and also includes a turnover prognosis for 2017. The study appears in the new edition of ACROSS Magazine and will be presented at the ICSC European Marketing Conference in Vienna.
Germans spend almost five percent of their purchasing power on holiday travel. At €1,020 per person, Germans' expenditures on holiday travel exceed even what they spend on automobile purchases. Sea cruises are especially popular in northern Germany, while sport, activity and wellness-related travel is a favorite in southern Germany. These insights are from GfK's first-ever study on regional purchasing power for holiday travel and are being presented at the 2017 ITB tourism trade fair in Berlin.