Our map of the month shows the regional purchasing power for drug store items at the level of Germany's districts (source: GfK Purchasing Power for Retail Product Lines 2014).
GfK's Map of the Month for June shows the retail share of private consumption in Europe (source: GfK study on European Retail, 2015).
Germans have a 2015 retail purchasing power of €5,692 per person. But they do not spend most of this money in the places they live. This is one of the findings of GfK's 2015 study on retail centrality.
GfK has released the study GfK Financial Market Services 2015, which includes 25 variables on the insurance- and investment-related behavior of Germany's households.
The digital maps render the country's current administrative and postcode boundaries and provide the basis for location-related analyses in geomarketing software and BI systems.
GfK's Map of the Month for May shows the 2015 stationary retail turnover in the European countries (source: GfK study on European Retail, 2015).
GfK study on retail conditions in 32 European countries
GfK's Map of the Month for April shows the 2015 regional per-capita purchasing power in Germany, Austria and Switzerland.
New 2015 GfK purchasing power data is now available for Austria and Switzerland. Purchasing power levels vary substantially both between and within these two neighboring countries.
GfK has released new map editions for 16 countries in North and South America. The digital maps render the current administrative and postcode boundaries and provide the basis for location-related analyses in geomarketing software and BI systems.
The latest version of the geomarketing software RegioGraph is now shipping to customers. RegioGraph 2015 offers many new features, including a Web viewer, IP gecoder and simplified data import.
GfK's Map of the Month for March shows the share of households with children among Germany's family types at the district level.