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  • “Experience economy” is the future of retail
    • 06/30/16
    • Press
    • Fashion and Lifestyle
    • Retail
    • Geomarketing
    • Connected Consumer
    • Retail Consultancy
    • Global
    • English

    “Experience economy” is the future of retail

    A new report from GfK is available today that examines the co-evolution of innovative fashion and lifestyle stores alongside the increasingly significant “experience economy”. It identifies four key trends which can mitigate against the currently sinking retail share in private consumption that is prevalent in mature Western retail markets.

  • GfK releases new geodata for Australia and New Zealand
    • 06/23/16
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Geomarketing
    • Geodata
    • Digital Maps
    • Global
    • English

    GfK releases new geodata for Australia and New Zealand

    GfK has released new, expanded map editions for Australia and New Zealand that reflect the latest regional changes. Digital maps of administrative and postal regions comprise the foundation for location-based analyses, or geomarketing, for companies across all industries.

  • Slight growth in German retail in 2016
    • 06/15/16
    • Retail
    • Consumer Goods
    • Geomarketing
    • Geodata
    • Global
    • English

    Slight growth in German retail in 2016

    GfK forecasts a slight nominal growth of 0.8 percent in Germany's stationary retail turnover. The study reveals that retail potential varies significantly from region to region.

    • 06/10/16
    • Retail
    • Geomarketing
    • Global
    • English

    Key findings of our European Retail in 2016 report

    Good news first: We anticipate real-value retail growth for 2016, albeit at a slackened pace. My team within our Geomarketing division recently carried out a comprehensive analysis of the European retail scene in 33 European countries. We reviewed 2015’s key retail indicators such as purchasing power, retail share of private spending, inflation and sales area provision, and arrived at an overall positive turnover prognosis for Europe in 2016. But, naturally, there are large differences between the individual regions in Europe.

    Here’s a look at our key findings[1]:

    Purchasing power in 2015: The economy grew and unemployment fell in most countries in 2015. This development is reflected in the nominal purchasing power figures, which increased in the European Union by an average of 3.7 percent compared to the previous year. This gave each EU citizen an average of €15,948 for consumption, rent, savings and retirement contributions.

    2016 turnover prognosis: The solid store retail business from last year will continue in 2016. For the EU-28 countries, we forecast somewhat decelerated progress, with a growth of 1.1 percent (based on nominal euro values). There will be especially positive developments in Romania (+7.2 percent) as well as continued progress in the Baltic States (+3.8 percent to +4.9 percent), which are gradually catching up with the more mature markets. We expect a robust dynamic in store retail in Sweden (+4.8 percent) and Spain (+3.7 percent).

     

    Retail share of private consumption: In 2015, European consumers enjoyed low energy and fuel costs as well as a good economic situation and an increase in private wealth in many European countries. Even so, the main beneficiaries of these positive conditions were areas other than retail. Consequently, the trend of retail’s declining share of private consumption also continued in 2015. The average quota for the EU-28 is 30.4 percent. While consumers have more money for purchases, they predominantly spend these funds on services, traveling and recreational activities rather than on retail. These expenditures translate to less money available for retail consumption.

     

    Inflation: Consumer prices remained constant (+0.0 percent) in 2015. This is a rare situation for industry and retail as well as for consumers. In February 2016, the European Commission forecasted a 2016 price increase of 0.5 percent, driven by a more expansive central bank policy and an economic upswing. But the inflation expectations are dampened by the low prices for crude materials. A price deflation actually occurred in many European countries in 2015. But for 2016, the European Commission forecasts declining consumer prices only in Slovenia (-0.3 percent), Romania (-0.2 percent), Lithuania (-0.1 percent) and Bulgaria (-0.1 percent).

    Sales area productivity: Over the past year, sales area productivity in the EU-28 increased by 2.7 percent to just under €4,200 per m² of sales area. This is good news for stationary retail, which was able to make gains for two years in a row after years of declining performance. The online dynamic slowed in more mature markets, and store retail is gradually adjusting to the new conditions. Unprofitable shops were closed as part of retailers’ digitization of their offering and pursuit of omni-channel solutions. The highest sales area productivity values are traditionally in Northern Europe, Switzerland and Luxembourg, while the lowest are in Eastern and Southeastern Europe. But the latter countries are continually gaining ground.

    Understanding consumer preferences and site quality is key to success

    As the study shows, no two markets – or even two locations – are the same. When choosing potential retail sites, retailers must get clarity on the market potential of the location – both now and over the long term. In order to gauge the potential accurately, it is important to understand the shopper types, profiles and trends that influence the consumer behavior and thus turnover potential for a particular product group at a particular location. Understanding your regional clients and target groups is a major success factor in any sales channel, whether online or offline.

    [1] The full study can be obtained as a PDF at www.gfk-geomarketing.com/european-retail.

    Please email Gerold.Doplbauer@gfk.com to share your thoughts.

  • Sales territory optimization for an eyeglass lens maker
    • 05/18/16
    • Consumer Goods
    • Geomarketing
    • RegioGraph
    • Global
    • English

    Sales territory optimization for an eyeglass lens maker

    Within four months, Rupp & Hubrach restructured its sales organization and implemented many new client-sales representative assignments. The company met its goals of increasing sales to existing customers and acquiring new clients.

  • Sales territory optimization for a pharma company
    • 05/11/16
    • Health
    • Geomarketing
    • RegioGraph
    • Global
    • English

    Sales territory optimization for a pharma company

    With our RegioGraph software we enabled kohlpharma to easily optimize its complex parallel sales channels. The regional analyses helped the company to hone in on promising areas with potential customers, and identify regional strengths and weaknesses.

  • European retail in 2016: Slow but real-value growth
    • 04/19/16
    • Financial Services
    • Retail
    • Geomarketing
    • Geo+RealEstate
    • Global
    • English

    European retail in 2016: Slow but real-value growth

    GfK has carried out a comprehensive analysis of the European retail scene in 33 European countries. The study examines purchasing power, the retail share of the population's total expenditures, inflation, sales area productivity as well as a turnover prognosis for 2016. The study is part of the new edition of ACROSS Magazine, which is being launched at the 2016 ICSC European conference in Milano, Italy.

  • GfK releases 2016 purchasing power for Austria and Switzerland
    • 04/13/16
    • Fashion and Lifestyle
    • Health
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Geomarketing
    • Geodata
    • Geo+SalesTerritories
    • Geo+BranchNetworks
    • Geo+TargetGroups
    • Geo+MarketShares
    • Geo+DistributionPartners
    • Retail Consultancy
    • Retail Real estate consultancy
    • Global
    • English

    GfK releases 2016 purchasing power for Austria and Switzerland

    New 2016 GfK purchasing power data is now available for Austria and Switzerland. Purchasing power levels vary substantially both between and within these two neighboring countries. GfK's study reveals the regional distribution of this purchasing power.

  • RegioGraph 2016 is now shipping
    • 03/30/16
    • Geomarketing
    • RegioGraph
    • Global
    • English

    RegioGraph 2016 is now shipping

    The latest version of the geomarketing software RegioGraph is now shipping to customers. Available in English and German, RegioGraph 2016 gives users the ability to access map analyses online via a Web viewer, geocode IP addresses and import address data more quickly.

  • Map of the month: Senior citizen households in Germany
    • 03/22/16
    • Geomarketing
    • RegioGraph
    • Regional Market Data
    • Picture of the month
    • Global
    • English

    Map of the month: Senior citizen households in Germany

     GfK's Map of the Month for March shows the distribution of senior citizen households at the level of Germany's urban and rural districts (source: GfK Demographics 2015, Germany). The highest share of senior households is typically in rural areas, particularly in eastern Germany. The highest share of this demographic can be found in the urban district of Suhl in Thuringia: 46 percent of all household heads in this location are 60 years or older.

  • GfK launches new geomarketing software "RegioGraph 2016"
    • 03/08/16
    • Geomarketing
    • RegioGraph
    • Global
    • English

    GfK launches new geomarketing software "RegioGraph 2016"

    GfK will release the latest version of the geomarketing software RegioGraph along with up-to-date maps and market data on March 24. RegioGraph 2016 gives users the ability to access map analyses online with a Web viewer, geocode IP addresses and import address data more quickly. RegioGraph is a powerful, easy-to-use software solution for location intelligence applications ranging from market and target group analyses to sales territory planning and optimization and expansion planning.

  • Map of the month: Young households in Germany
    • 02/24/16
    • Geomarketing
    • RegioGraph
    • Regional Market Data
    • Picture of the month
    • Global
    • English

    Map of the month: Young households in Germany

    GfK's Map of the Month for February shows the distribution of young households at the level of Germany's urban and rural districts (source: GfK Demographics 2015, Germany). In "young households" the main earner is 30 years or younger. More results can be found in our press release on the study GfK Demographics 2015.

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