Möchten Sie zur deutschen Seite wechseln?JaNeina
Close

Insights

clear all filters
  • European retail in 2016: Slow but real-value growth
    • 04/19/16
    • Financial Services
    • Retail
    • Geomarketing
    • Geo+RealEstate
    • Global
    • English

    European retail in 2016: Slow but real-value growth

    GfK has carried out a comprehensive analysis of the European retail scene in 33 European countries. The study examines purchasing power, the retail share of the population's total expenditures, inflation, sales area productivity as well as a turnover prognosis for 2016. The study is part of the new edition of ACROSS Magazine, which is being launched at the 2016 ICSC European conference in Milano, Italy.

  • GfK releases 2016 purchasing power for Austria and Switzerland
    • 04/13/16
    • Fashion and Lifestyle
    • Health
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Geomarketing
    • Geodata
    • Geo+SalesTerritories
    • Geo+BranchNetworks
    • Geo+TargetGroups
    • Geo+MarketShares
    • Geo+DistributionPartners
    • Retail Consultancy
    • Retail Real estate consultancy
    • Global
    • English

    GfK releases 2016 purchasing power for Austria and Switzerland

    New 2016 GfK purchasing power data is now available for Austria and Switzerland. Purchasing power levels vary substantially both between and within these two neighboring countries. GfK's study reveals the regional distribution of this purchasing power.

  • RegioGraph 2016 is now shipping
    • 03/30/16
    • Geomarketing
    • RegioGraph
    • Global
    • English

    RegioGraph 2016 is now shipping

    The latest version of the geomarketing software RegioGraph is now shipping to customers. Available in English and German, RegioGraph 2016 gives users the ability to access map analyses online via a Web viewer, geocode IP addresses and import address data more quickly.

  • Map of the month: Senior citizen households in Germany
    • 03/22/16
    • Geomarketing
    • RegioGraph
    • Regional Market Data
    • Picture of the month
    • Global
    • English

    Map of the month: Senior citizen households in Germany

     GfK's Map of the Month for March shows the distribution of senior citizen households at the level of Germany's urban and rural districts (source: GfK Demographics 2015, Germany). The highest share of senior households is typically in rural areas, particularly in eastern Germany. The highest share of this demographic can be found in the urban district of Suhl in Thuringia: 46 percent of all household heads in this location are 60 years or older.

  • GfK launches new geomarketing software "RegioGraph 2016"
    • 03/08/16
    • Geomarketing
    • RegioGraph
    • Global
    • English

    GfK launches new geomarketing software "RegioGraph 2016"

    GfK will release the latest version of the geomarketing software RegioGraph along with up-to-date maps and market data on March 24. RegioGraph 2016 gives users the ability to access map analyses online with a Web viewer, geocode IP addresses and import address data more quickly. RegioGraph is a powerful, easy-to-use software solution for location intelligence applications ranging from market and target group analyses to sales territory planning and optimization and expansion planning.

  • Map of the month: Young households in Germany
    • 02/24/16
    • Geomarketing
    • RegioGraph
    • Regional Market Data
    • Picture of the month
    • Global
    • English

    Map of the month: Young households in Germany

    GfK's Map of the Month for February shows the distribution of young households at the level of Germany's urban and rural districts (source: GfK Demographics 2015, Germany). In "young households" the main earner is 30 years or younger. More results can be found in our press release on the study GfK Demographics 2015.

  • GfK Demographics Germany 2015
    • 02/23/16
    • Health
    • Retail
    • Automotive
    • Consumer Goods
    • Geomarketing
    • Geodata
    • Global
    • English

    GfK Demographics Germany 2015

    The university city of Heidelberg has Germany's highest share of households whose main earners are 30 years old or younger. By contrast, the highest share of senior households can be found in the district of Suhl in Thuringia. These are some of the findings of the study "GfK Demographics 2016", which reveals the regional distribution of family types, age ranges, income levels and accommodation types in Germany.

  • Focusing outside sales efforts on the most promising customers
    • 02/11/16
    • Consumer Goods
    • Geomarketing
    • Geo+TargetGroups
    • Global
    • English

    Focusing outside sales efforts on the most promising customers

    We delivered insights on regional target group distribution to help a client optimize its sales force.

  • Optimizing retail presence
    • 02/11/16
    • Retail
    • Geomarketing
    • Geo+DistributionPartners
    • Global
    • English

    Optimizing retail presence

    Our analysis revealed which of this jeweler’s sales channels were the most profitable.

  • Sustainable location decisions with geomarketing
    • 02/11/16
    • Fashion and Lifestyle
    • Geomarketing
    • Geo+BranchNetworks
    • Global
    • English

    Sustainable location decisions with geomarketing

    We help camel active identify promising cities for expansion by developing a roadmap based on regional brand affinity and favorable retail conditions.

  • Optimizing the structure of sales territories
    • 02/11/16
    • Health
    • Geomarketing
    • Geo+SalesTerritories
    • Global
    • English

    Optimizing the structure of sales territories

    We helped our client to uncover growth potential of 20% by targeting promising regions.

  • Driving better ROI from property investments
    • 02/11/16
    • Financial Services
    • Geomarketing
    • Geo+RealEstate
    • Global
    • English

    Driving better ROI from property investments

    The GfK insights help our clients to increase the investor’s return on investment by around one percentage point.

General