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  • Using guest feedback to improve the customer experience
    • 08/28/15
    • Travel and Hospitality
    • Brand and Customer Experience
    • Singapore
    • English

    Using guest feedback to improve the customer experience

    We partnered with the hotel group to power its new guest experience program. The hotelier uses our GfK Echo solution to gather guest feedback in real-time from numerous sources, including guest survey results, property audits and guest reviews from websites.

  • Using guest feedback to improve the customer experience
    • 08/28/15
    • Travel and Hospitality
    • Brand and Customer Experience
    • United Kingdom
    • English

    Using guest feedback to improve the customer experience

    We partnered with the hotel group to power its new guest experience program. The hotelier uses our GfK Echo solution to gather guest feedback in real-time from numerous sources, including guest survey results, property audits and guest reviews from websites.

  • Identifying best-performing media channels
    • 08/22/15
    • Consumer Goods
    • Brand and Customer Experience
    • Global
    • English

    Identifying best-performing media channels

    GfK’s new touchpoint effectiveness/efficiency analysis platform is proving to be more valuable than initially anticipated and is driving not only media planning, but the entire integrated communications planning process.

  • Identifying best-performing media channels
    • 08/22/15
    • Consumer Goods
    • Brand and Customer Experience
    • Belgium
    • English

    Identifying best-performing media channels

    The company wanted to know which of its media channels has the greatest impact on
    brand development and is most effective in driving sales growth.

  • Identifying best-performing media channels
    • 08/22/15
    • Consumer Goods
    • Brand and Customer Experience
    • Singapore
    • English

    Identifying best-performing media channels

    The company wanted to know which of its media channels has the greatest impact on
    brand development and is most effective in driving sales growth.

  • Identifying best-performing media channels
    • 08/22/15
    • Consumer Goods
    • Brand and Customer Experience
    • United Kingdom
    • English

    Identifying best-performing media channels

    The company wanted to know which of its media channels has the greatest impact on
    brand development and is most effective in driving sales growth.

  • Identifying best-performing media channels
    • 08/22/15
    • Consumer Goods
    • Brand and Customer Experience
    • United States
    • English

    Identifying best-performing media channels

    The company wanted to know which of its media channels has the greatest impact on
    brand development and is most effective in driving sales growth.

  • GfK Echo: Their Voice, Your Action
    • 08/18/15
    • Brand and Customer Experience
    • GfK Echo
    • Global
    • English

    GfK Echo: Their Voice, Your Action

    The future success of your business will be driven by your ability to uncover new opportunities for enhancing the customer experience, boosting efficiency and maximizing the lifetime value of each customer. GfK Echo is a transaction-based customer satisfaction program that provides real-time feedback to line/local managers to instantly view customer experience data at the individual, unit, and enterprise levels. 

  • Customer experience insights enhanced with tracking
    • 08/18/15
    • Technology
    • Brand and Customer Experience
    • Connected Consumer
    • Global
    • English

    Customer experience insights enhanced with tracking

    Our research has become an integral part of Orange’s customer experience strategy.

  • Customer experience insights enhanced with tracking
    • 08/18/15
    • Technology
    • Brand and Customer Experience
    • Belgium
    • English

    Customer experience insights enhanced with tracking

    Orange’s existing benchmark, which used a customer value analysis (CVA) methodology, was no longer meeting its needs. The group wanted a new, consistent and cost-effective way to measure the consumer’s experience across its key markets and gauge its performance against its competitors.

  • Customer experience insights enhanced with tracking
    • 08/18/15
    • Technology
    • Brand and Customer Experience
    • Singapore
    • English

    Customer experience insights enhanced with tracking

    Orange’s existing benchmark, which used a customer value analysis (CVA) methodology, was no longer meeting its needs. The group wanted a new, consistent and cost-effective way to measure the consumer’s experience across its key markets and gauge its performance against its competitors.

  • Customer experience insights enhanced with tracking
    • 08/18/15
    • Technology
    • Brand and Customer Experience
    • United Kingdom
    • English

    Customer experience insights enhanced with tracking

    Orange’s existing benchmark, which used a customer value analysis (CVA) methodology, was no longer meeting its needs. The group wanted a new, consistent and cost-effective way to measure the consumer’s experience across its key markets and gauge its performance against its competitors.

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