Möchten Sie zur deutschen Seite wechseln?JaNeina
Close
Press release
Consumer Panels|Trends and Forecasting|Consumer Life|United States|English

New GfK Data: US Consumers More Concerned about Safety, Security Than Canadian

New York City and Toronto, 20.07.2016

In just-released GfK research, almost four in ten (37%) US consumers report that they are “always concerned” about their safety and security1 – five percentage points above the global average (32%). US respondents were also slightly less likely (10% versus 8%) to disagree strongly with that statement. (Note: Scroll down for the Canadian release.)

Download the results charts for all 21 countries

According to the GfK survey of 21 countries, people in Brazil, Mexico, Turkey and Russia have the highest levels of worry; these are the only countries surveyed where more than half of consumers agree strongly – choosing “6” or “7” on a scale of 1 to 7 – with the notion of always feeling concerned about their safety. This anxiety is most pronounced in Brazil – about to host the 2016 Summer Olympics – where roughly two-thirds (64%) expressed the highest level of worry about their safety and security.

On the other hand, Sweden, Germany and Netherlands have the highest levels of perceived safety and security. These countries are the only ones surveyed where less than 15% of consumers strongly agree with the idea of always being concerned about safety – ranking them well below the global average (32%).

US women, men equally concerned about safety

Looking at the difference between genders, US women are as concerned as men about safety and security (37% for both). These figures differ slightly from the global averages of 30% for men and 34% for women who agree strongly that they are always worried about safety and security.   

Age has significant impact on safety concerns

Among the different age groups in the US, people in their thirties (ages 30 to 39) are the most worried about their safety and security, with 42% strongly agreeing that they are concerned.  Other highly concerned age groups are 20 to 29 (39%) and 60+ (38%).

Canadian press release:

27% of Canadian Consumers Say They Always Feel Concerned About Their Safety, Security

In just-released GfK research, almost three in ten (27%) Canadian consumers report that they are “always concerned” about their safety and security1 – five percentage points below the global average (32%). Canadian respondents were also slightly more likely (11% versus 10%) to disagree strongly with that statement.

Download the results charts for all 21 countries

According to the GfK survey of 21 countries, people in Brazil, Mexico, Turkey and Russia have the highest levels of worry; these are the only countries surveyed where more than half of consumers agree strongly – choosing “6” or “7” on a scale of 1 to 7 – with the notion of always feeling concerned about their safety. This anxiety is most pronounced in Brazil – about to host the 2016 Summer Olympics – where roughly two-thirds (64%) expressed the highest level of worry about their safety and security.

On the other hand, Sweden, Germany and Netherlands have the highest levels of perceived safety and security. These countries are the only ones surveyed where less than 15% of consumers strongly agree with the idea of always being concerned about safety – ranking them well below the global average (32%).

Canadian women more concerned about security than men

Looking at the difference between genders, Canadian women are a little more worried about safety and security than men -- 29% for women versus 24% for men. These figures are below the global averages of 30% for men and 34% for women who agree strongly that they are always worried about safety and security.

Age has minimal impact on safety concerns

Among the different age groups in Canada, people 40 to 49 years old expressed the most anxiety about their safety and security, with 31% strongly agreeing that they are concerned. Other highly concerned age groups are those 15 to 19 (28%), 30 to 39 (28%), and 60+ (27%). For Canadians in the 20-to-29 and 50-to-59 age groups, the concern for safety and security drops slightly below 24%. 
 

General