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  • Canadian Confidence in Short-Term Well-Being Slumps – New GfK Study
    • 11/30/16
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    Canadian Confidence in Short-Term Well-Being Slumps – New GfK Study

    According to GfK’s new Mood of the World Report, just 16% of Canadians say they are “very confident” they will personally be better off in 12 months, half the global average of 32%.

  • GfK Names New Industry Heads for Auto, Consumer, and Tech in North America
    • 11/29/16
    • Technology
    • Automotive
    • Consumer Goods
    • United States
    • English

    GfK Names New Industry Heads for Auto, Consumer, and Tech in North America

    GfK has appointed new leaders for three of its key industry teams in North America, leveraging the knowledge and talents of proven strategic thinkers in Automotive, Consumer Goods, and Technology. 

  • FutureBuy 2016 - United States
    • 11/17/16
    • Financial Services
    • Retail
    • Technology
    • FMCG
    • Shopper
    • United States
    • English

    FutureBuy 2016 - United States

    GfK FutureBuy® is your invaluable resource to win with shoppers all over the world. Winning shoppers starts with seeing the world through their eyes- profiling their rapidly evolving behaviors and attitudes.

  • FutureBuy 2016 - US Market Findings Highlights
    • 11/17/16
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Shopper
    • United States
    • English

    FutureBuy 2016 - US Market Findings Highlights

    GfK FutureBuy® is your invaluable resource to win with shoppers all over the world. Winning shoppers starts with seeing the world through their eyes- profiling their rapidly evolving behaviors and attitudes.  GfK FutureBuy® provides one of the most robust perspectives in the shopper space with an in-depth look at 16 product categories in 20 diverse countries. There simply is no more efficient way for you to “know before you go!”

  • Most Digital Media Players Co-Exist withTraditional Pay-TV Service
    • 11/17/16
    • Media and Entertainment
    • Technology
    • Media Measurement
    • United States
    • English

    Most Digital Media Players Co-Exist withTraditional Pay-TV Service

    With opportunities to access TV content becoming almost infinite – dozens of services now offer anywhere/anytime access – viewers’ reasons for buying and using digital media players are shifting.

  • Impersonal or just practical? 62% of Canadians are giving store gift cards this holiday season: GfK survey
    • 11/17/16
    • Retail
    • Shopper
    • United States
    • English

    Impersonal or just practical? 62% of Canadians are giving store gift cards this holiday season: GfK survey

    Expect to be receiving store gift cards from family and friends this holiday season, as GfK’s latest Holiday Spending survey finds that many Canadians are planning on giving these one-size-fits-all presents.

  • Mobile banking apps trends and usage
    • 11/17/16
    • Financial Services
    • Digital Market Intelligence
    • Mobile payments
    • United States
    • English

    Mobile banking apps trends and usage

    As a result of the increased Digital Innovation within Mobile Wallets and Mobile Banking Apps, GfK monitored a selected group of consumers to understand their usage and behavior of mobile banking apps.

  • Get it Together: Using Data Fusion to Get the Most out of Survey Research
    • 11/17/16
    • United States
    • English

    Get it Together: Using Data Fusion to Get the Most out of Survey Research

    More data is available than ever before. How can we take advantage of all of all of it? We now have the ability to know a tremendous amount about an a topic using data “in-hand” before we collect any new data via surveys. By taking a practical approach you can get more out of the data you have and make better use of existing data and survey data, providing greater value to stakeholders.

  • Facebook, GfK Will Share Key Mobile Shopping Insights at ARF West
    • 11/14/16
    • Retail
    • Technology
    • Shopper
    • Mobile payments
    • United States
    • English

    Facebook, GfK Will Share Key Mobile Shopping Insights at ARF West

    How can brands and marketers take full advantage of consumers’ mobile-centered lifestyles? At The Advertising Research Foundation’s (ARF) West Coast 2016 conference, GfK will present with Facebook and share the latest insights on shoppers’ digital behavior.

  • GfK Names Schanzer as Managing Director of Point-of-Sale Teams in North America
    • 11/07/16
    • Point of Sales Tracking
    • Retail Analytics
    • Shopper
    • Pet Specialty
    • United States
    • English

    GfK Names Schanzer as Managing Director of Point-of-Sale Teams in North America

    GfK has appointed Gary Schanzer to lead its Point-of-Sale (POS) teams in North America – including pet, optics and tire retail panels – and GfK’s Value-Added Services in e-commerce content, discount ad tracking, and technology research for investment firms.

  • Canada Ranks High in Use of Mobile Devices During In-Store Shopping, But Still Lags in Mobile Payments
    • 11/03/16
    • Financial Services
    • Retail
    • Technology
    • Retail Analytics
    • Shopper
    • United States
    • English

    Canada Ranks High in Use of Mobile Devices During In-Store Shopping, But Still Lags in Mobile Payments

    New global research reveals that Canadian shoppers are among the world’s leaders in using mobile devices during trips to bricks-and-mortar retail outlets. But in-store mobile payments still account for just 2% of all Canadian transactions – a level dramatically lower than China and other mobile-forward regions.

  • GfK to Debut New UX Facility on World Usability Day
    • 10/31/16
    • Health
    • User Experience (UX)
    • Market Access
    • United States
    • English

    GfK to Debut New UX Facility on World Usability Day

    To celebrate the 11th annual World Usability Day, GfK will host the grand opening of a new, state-of-the-art user experience (UX) research facility in Boston. The casual and interactive event will be held on November 10, from 5:00 to 8:00PM, and will focus on healthcare and UX. Attendees can network and share ideas on how to make Rx medical device and diagnostic products more successful.

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