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  • Infographic: Uplifting today's high-stress moms
    • 05/25/17
    • Consumer Goods
    • Trends and Forecasting
    • Consumer Life
    • Smart Home
    • United States
    • English

    Infographic: Uplifting today's high-stress moms

    Building relationships with moms of today – and tomorrow – is a top priority for thousands of brands.
    GfK Consumer Life data show that moms today face extraordinary pressures – and have extremely high
    ambitions for themselves.

  • More than half of Americans find experiences more important than possessions
    • 05/24/17
    • Press
    • Global Study
    • United States
    • English

    More than half of Americans find experiences more important than possessions

    In a newly released global study by GfK, more than half (53%) of US consumers agree that “experiences are more important than possessions” – compared to only 2% who disagree.

  • Canadians value time, life experiences above money, possessions
    • 05/24/17
    • Press
    • Global Study
    • United States
    • English

    Canadians value time, life experiences above money, possessions

    In an online survey just released by GfK, half of Canadians firmly* believe that experiences are more important than possessions – compared to just 3% who firmly disagree with that. 

  • The revolution: Dads of today and tomorrow
    • 05/22/17
    • Home Appliances
    • Financial Services
    • Consumer Health
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    The revolution: Dads of today and tomorrow

    In Part 2 of this GfK webinar series, you will learn about how macro-drivers and marketplace trends are impacting dads – new insights to inspire your thinking around product/service innovation, branding, and shopper trends.

  • At UXPA event, GfK will share new  methods for making UX research agile
    • 05/16/17
    • Health
    • User Experience (UX)
    • Market Access
    • United States
    • English

    At UXPA event, GfK will share new methods for making UX research agile

    At The Boston User Experience Conference this week, GfK User Experience (UX) experts will explore new approaches to quick, effective UX research, addressing the challenges UX designers face in working with agile teams. Other GfK sessions will focus on managing ethnographic data and leveraging new research techniques.

  • GfK sessions at AAPOR conference to focus on data quality, mobile surveys, political polling
    • 05/16/17
    • Public Services
    • Government & Academic (North America)
    • KnowledgePanel® (North America)
    • Government & Academic (North America)
    • Public Communications and Social Science
    • United States
    • English

    GfK sessions at AAPOR conference to focus on data quality, mobile surveys, political polling

    Researchers from GfK will share path-breaking new approaches to some of today’s most pressing research issues at this year’s AAPOR annual conference.

  • Daily contact lenses surpass monthlies in US sales, account for 38% of market
    • 05/15/17
    • Optics and Acoustics
    • Point of Sales Tracking
    • Point of Sales Analytics
    • United States
    • English

    Daily contact lenses surpass monthlies in US sales, account for 38% of market

    Point-of-sale (POS) data from GfK shows continued strong momentum for daily contact lenses, helping to drive overall dollar growth in the US soft contact lens market.

  • GfK at the AAPOR Annual Conference 2017
    • 05/11/17
    • Government & Academic (North America)
    • Public Communications and Social Science
    • United States
    • English

    05/18/17 - 05/21/17
    GfK at the AAPOR Annual Conference 2017

    Connect with GfK at the AAPOR Annual Conference 2017.

  • Infographic: Reach the cordless American
    • 05/10/17
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    Infographic: Reach the cordless American

    Based on in-depth studies conducted three times a year, Cord Evolution reveals not just what and how people are watching TVideo, but also the why’s behind their viewing and subscription choices. GfK MRI’s ongoing Cord Evolution research tracks 10 groups on the cord spectrum – from Cord Loyalists to Cord Nevers, and everything in between.  The 10 cord groups are integrated into GfK MRI’s Survey of the American Consumer®, which captures 25,000 in-person interviews a year.

  • Infographic: Smart Home and the Millennial devide
    • 05/08/17
    • Technology
    • Consumer Goods
    • Trends and Forecasting
    • Consumer Life
    • Smart Home
    • United States
    • English

    Infographic: Smart Home and the Millennial devide

    Most consumers may agree that having a tech-savvy Smart Home sounds appealing; but issues like device compatibility, affordability, and privacy could stand in the way.

  • Study of omnishopping, co-branding  wins GfK’s “NextGen” Competition in market research, analytics
    • 05/05/17
    • Media and Entertainment
    • Shopper
    • GfK-MRI
    • United States
    • English

    Study of omnishopping, co-branding wins GfK’s “NextGen” Competition in market research, analytics

    A three-woman team from Loyola University Chicago has won GfK’s sixth annual Next Generation (“NextGen”) Competition, for research on loyalty programs and co-branding in an age when digital and in-person shopping are increasingly intertwined.

  • More than half of Americans prefer relaxing vacations over active ones
    • 04/26/17
    • Travel and Hospitality
    • Global Study
    • United States
    • English

    More than half of Americans prefer relaxing vacations over active ones

    A GfK global study in 17 countries reveals that more than half (54%) of people in the US prefer a vacation where they “relax and take it easy”--- while another 38% would opt for “an active vacation where I do or see lots of things.”

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