John Sollecito, who has held management positions in research at major media organizations, has become Executive Vice President and team leader of Media & Entertainment for GfK in North America.
Whether for policy analysis, program effectiveness, or academic research – data integration can enrich your research and explain much more than a survey alone. Understanding this additive approach to surveys is crucial...and the time is now.
To create truly robust brands, you need to build them for tomorrow’s market challenges as well as today’s. Imagine surfing the next wave in the ocean – smoothly riding the tide of the moment while already adjusting for the currents and winds about to hit you. With the right methods, it can be done – and “future-proofing” your brands will be essential to their survival.
A leading Consumer Electronics & Technology client wanted to update its annual global trend report and deep-dive into the most promising trends to effectively identify new product opportunity areas.
Nearly one in 10 US adults downloaded or listened to a podcast in the last 30 days – a young, well educated, and highly successful audience that relies on both digital and traditional media.
In an online survey just released by GfK, half (49%) of Canadians report that they entertain guests in their homes at least monthly, with 15% saying they host either daily or weekly.
Amazon’s decision to purchase high-end US grocer Whole Foods, with its 460-plus locations nationwide, brings with it seemingly unlimited possibilities for online/offline synchronicity.
Global smartphone demand of 347 million units makes 2Q17 the best second quarter on record. Emerging markets are driving the growth. Average sales price (ASP) grew five percent year-on-year in the quarter.
In a presentation tomorrow, GfK will share results from a new study on consumers’ views of banking “chatbots” and other AI applications.
Building relationships with dads of today – and tomorrow – is a top priority for thousands of brands.
GfK Consumer Life data shows that today's dad is anything but old fashioned, and that brands can connect with him if they have the right insights.
A GfK Verein study finds trust in economic and political institutions among US consumers is down significantly compared to two years ago.