GfK’s Sarah Gleason, Senior Vice President of Shopper and Retail Strategy, has been elected as an honoree in the inaugural class of the Path to Purchase Institute’s (P2PX) Women of Excellence.
From the Brexit vote and the US' current presidential campaign...to the Zika virus outbreak and worries about terrorist attacks. 2016 has been a year of volatility. How are consumers reacting, and how should you be responding as you set your marketing plans for the coming year?
Technology and data availability are continuously influencing the way researchers can understand society and brand health. The challenge can be daunting as we navigate an ever-evolving environment that has led to lower survey participation and completion rates along with new tools and techniques that promise to solve these issues.
As respondents have been increasingly turning to smartphones to start our surveys, they have had significant struggles with common question designs and overall survey length. What was once a reasonable questionnaire for a desktop or laptop is now a "bloated monstrosity" on the small screen.
New GfK research shows that insurance companies that depart from the Affordable Care Act (ACA) marketplace risk damaging their reputations with millions of consumers.
Lauren Zack, Senior Vice President of User Experience (UX) at GfK, will explore ways to maximize the user experience of minimum viable products in a session at the Digital Design and Web Innovation Summit.
A new GfK study reveals that storage space ranks as the #1 home improvement priority for Canadians, cited by more than one third (35%) of households.
A new GfK study reveals that five priorities tie for the #1 spot on Americans’ home improvement task aspiration lists.
The stakes are high. Despite the steady spotlight on the explosion of eCommerce, most studies indicate that nearly nine out of ten consumer transactions are still happening in stores. It has never been more important for manufacturers and retailers alike to elevate the effectiveness of their POS programs to ensure a positive ROI from their significant POS investment.
Despite the hype, mobile payment adoption and frequency of use in the US are still very low. How can the mobile payments industry avoid failure and encourage mass adoption among consumers?
Print magazines featuring tributes to celebrities or public figures can deliver a large spike in readership compared to typical issues of the same titles – but the results vary widely.