Building relationships with moms of today – and tomorrow – is a top priority for thousands of brands.
GfK Consumer Life data show that moms today face extraordinary pressures – and have extremely high
ambitions for themselves.
In a newly released global study by GfK, more than half (53%) of US consumers agree that “experiences are more important than possessions” – compared to only 2% who disagree.
In an online survey just released by GfK, half of Canadians firmly* believe that experiences are more important than possessions – compared to just 3% who firmly disagree with that.
In Part 2 of this GfK webinar series, you will learn about how macro-drivers and marketplace trends are impacting dads – new insights to inspire your thinking around product/service innovation, branding, and shopper trends.
At The Boston User Experience Conference this week, GfK User Experience (UX) experts will explore new approaches to quick, effective UX research, addressing the challenges UX designers face in working with agile teams. Other GfK sessions will focus on managing ethnographic data and leveraging new research techniques.
Researchers from GfK will share path-breaking new approaches to some of today’s most pressing research issues at this year’s AAPOR annual conference.
Point-of-sale (POS) data from GfK shows continued strong momentum for daily contact lenses, helping to drive overall dollar growth in the US soft contact lens market.
Connect with GfK at the AAPOR Annual Conference 2017.
Based on in-depth studies conducted three times a year, Cord Evolution reveals not just what and how people are watching TVideo, but also the why’s behind their viewing and subscription choices. GfK MRI’s ongoing Cord Evolution research tracks 10 groups on the cord spectrum – from Cord Loyalists to Cord Nevers, and everything in between. The 10 cord groups are integrated into GfK MRI’s Survey of the American Consumer®, which captures 25,000 in-person interviews a year.
Most consumers may agree that having a tech-savvy Smart Home sounds appealing; but issues like device compatibility, affordability, and privacy could stand in the way.
A three-woman team from Loyola University Chicago has won GfK’s sixth annual Next Generation (“NextGen”) Competition, for research on loyalty programs and co-branding in an age when digital and in-person shopping are increasingly intertwined.
A GfK global study in 17 countries reveals that more than half (54%) of people in the US prefer a vacation where they “relax and take it easy”--- while another 38% would opt for “an active vacation where I do or see lots of things.”