In this webinar, we show and tell how data integration and precision targeting can help you gain deeper and more meaningful insights about your consumers. Precision targeting is a data integration process that connects your data to the MRI Survey of the American Consumer.
Social science and commercial researchers rely on surveys to ask people questions so that attitudes and behaviors are inferred from self-reported responses. Yet response rates decline, frames are difficult to sample, people cannot remember depth of their digital behavior and attention spans diminish while survey research consumer need holistic information. Devices people use provide opportunities to address these persistent issues with less intrusiveness on experience. Roughly 30% of US web surveys are completed on a mobile device and these participants can tell us more than asking questions can provide!
New global research reveals that US shoppers are among the world’s leaders in using mobile devices during trips to bricks-and-mortar retail outlets. But in-store mobile payments still account for just 2% of all US transactions – a level dramatically lower than China and other mobile-forward regions.
GfK MRI and Cubeyou are joining forces to create an unmatched resource for understanding the interactions of social media and product usage – deep profiles of consumer beliefs and behavior married to social media use data from over 10 million accounts.
Suzanne Davis (VP, Market Opportunities and Innovations) describes GfK’s new Market Builder Voice analytics tool. Davis explores how this innovative approach uses voice analytics rather than traditional survey measures to capture the feelings of consumers. As a result, researchers can determine how to move concepts forward utilizing both quantitative and qualitative information.
At this year’s Electronic Transactions Association (ETA) strategic leadership forum, GfK will share new learnings on mobile shopping and payments with business leaders in payments technology, mobile and e-commerce, and other cutting-edge industries.
At next week’s The Market Research Event (TMRE), GfK will share the stage with two leading brands and take on pressing topics for marketers and researchers – making the most of analytics and data integration, and optimizing connections between clients and agencies.
Our NextGen 2016 Competition deadline has been extended to November 1, 2016. We are excited to see even more students gain the opportunity to be mentored by marketers from GfK, General Mills, Mondelēz, Nestle, Sodexo and more.
New GfK research in the US has found that 16% of the viewing population* have multiple SVOD (subscription video-on-demand) services in their homes, up from 10% three years ago.
To meet consumers where they are, content providers need to work with manufacturers to get their apps pre-loaded into smart TV's and TV connected devices.
Marketers and market researchers from four major brands — General Mills, Mondelēz International, Nestle S.A., and Sodexo – will provide expert guidance to students taking part in this year’s GfK Next Generation (“NextGen”) Competition.
With some insurance companies deciding to end their participation in the Affordable Care Act (ACA) exchanges, ObamaCare customers are weighing dwindling options – and the effect on the ACA’s reputation has been dramatic.