A GfK global study in 17 countries reveals that more than half (54%) of people in the US prefer a vacation where they “relax and take it easy”--- while another 38% would opt for “an active vacation where I do or see lots of things.”
To take a hike or just chill out – when it comes to vacations, Canadians seem to have trouble deciding.
Two thirds of the people who are using Echo/Home are using it for listening to music.
Though they are breaking new ground in many ways, “digital home assistants” – such as Amazon Echo and Google Home – are also leveraging consumers’ proven comfort with using speech to operate digital devices.
We now are entering "the next evolution" of parenting, with new forces impacting the roles of Moms and Dads. Record stress levels, the gig economy, and tech disruptions are ushering in dramatic changes in what today’s Moms and Dads feel, do, expect, and wish for.
GfK’s global Health practice, with over 500 experts worldwide, has named new leaders for teams in North America and Germany/Switzerland.
Though they share one thing – the lack of a traditional paid cable or satellite TV subscription – Cord Cutters and Cord Nevers in the US differ in a host of ways, including their tastes in streaming video platforms and shows.
Think food allergies only affect the 15 million Americans (including 6 million children) who are actually allergic? Think again. Food allergies drive life-changing decisions for entire families, sometimes whole communities: from schools to offices to playgroups. Moreover, some experts believe that the circle of Americans touched by food allergy concerns greatly exceeds15 million.
I’m a Gen X mom who missed being a Millennial by about a year. I identify as an Xer and share many of the qualities of Xer Moms—pragmatic, value conscious, time-strapped, and in search of convenience. It has taken a while, but marketers seem to “get” me and my needs more often than not.
GfK, the global leader in POS (point of sale) tire retail measurement, has launched a new panel covering the US independent tire channel.
At a time when US environmental policy is under increased scrutiny, more than half (56%) of consumers here still say they are willing to pay more to use environment-friendly (“green”) products – an uptick of three percentage points from the 2010 level (53%).
At next week’s Digiday Brand Summit, GfK MRI’s Sarah Liddle (VP, Sales) will show how offline data can enrich programmatic targeting and lead to more effective online campaigns.