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  • Cross-Platform Specialist Joins GfK to  Lead Media & Entertainment in North America
    • 08/08/17
    • Press
    • Media and Entertainment
    • Technology
    • United States
    • English

    Cross-Platform Specialist Joins GfK to Lead Media & Entertainment in North America

    John Sollecito, who has held management positions in research at major media organizations, has become Executive Vice President and team leader of Media & Entertainment for GfK in North America.

  • Survey is only part of the puzzle: Data integration
    • 08/08/17
    • Government & Academic (North America)
    • KnowledgePanel® (North America)
    • United States
    • English

    Survey is only part of the puzzle: Data integration

    Whether for policy analysis, program effectiveness, or academic research – data integration can enrich your research and explain much more than a survey alone. Understanding this additive approach to surveys is crucial...and the time is now.

  • Unlocking the keys to innovation: Keys to the future
    • 08/01/17
    • Financial Services
    • Health
    • Consumer Health
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Market Opportunities and Innovation
    • United States
    • English

    Unlocking the keys to innovation: Keys to the future

    To create truly robust brands, you need to build them for tomorrow’s market challenges as well as today’s. Imagine surfing the next wave in the ocean – smoothly riding the tide of the moment while already adjusting for the currents and winds about to hit you. With the right methods, it can be done – and “future-proofing” your brands will be essential to their survival.

  • Identifying high-potential, technology product opportunity areas
    • 07/31/17
    • Technology
    • Consumer Goods
    • Market Opportunities and Innovation
    • United States
    • English

    Identifying high-potential, technology product opportunity areas

    A leading Consumer Electronics & Technology client wanted to update its annual global trend report and deep-dive into the most promising trends to effectively identify new product opportunity areas.

  • Nearly 10% of US adults used podcasts recently
    • 07/26/17
    • Press
    • Technology
    • Consumer Goods
    • GfK-MRI
    • United States
    • English

    Nearly 10% of US adults used podcasts recently

    Nearly one in 10 US adults downloaded or listened to a podcast in the last 30 days – a young, well educated, and highly successful audience that relies on both digital and traditional media.

  • Half of Americans entertain guests in their  homes at least once a month
    • 07/25/17
    • Press
    • Consumer Goods
    • Home and Living
    • Shopper
    • Global Study
    • United States
    • English

    Half of Americans entertain guests in their homes at least once a month

    In an online survey just released by GfK, 50% of Americans entertain guests in their homes at least monthly, while 21% host either daily or weekly.

  • Entertaining at home is a regular occurrence  for 49% of Canadians
    • 07/25/17
    • Press
    • Consumer Goods
    • Home and Living
    • Shopper
    • Global Study
    • United States
    • English

    Entertaining at home is a regular occurrence for 49% of Canadians

    In an online survey just released by GfK, half (49%) of Canadians report that they entertain guests in their homes at least monthly, with 15% saying they host either daily or weekly.

  • Almost 4 in 10 Whole Foods shoppers have positive view of Amazon acquisition
    • 07/24/17
    • Technology
    • Consumer Goods
    • Shopper
    • United States
    • English

    Almost 4 in 10 Whole Foods shoppers have positive view of Amazon acquisition

    Amazon’s decision to purchase high-end US grocer Whole Foods, with its 460-plus locations nationwide, brings with it seemingly unlimited possibilities for online/offline synchronicity. 

  • Global smartphone demand peaks alongside a leap in average sales price in 2Q17
    • 07/24/17
    • Technology
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Trends and Forecasting
    • United States
    • English

    Global smartphone demand peaks alongside a leap in average sales price in 2Q17

    Global smartphone demand of 347 million units makes 2Q17 the best second quarter on record. Emerging markets are driving the growth. Average sales price (ASP) grew five percent year-on-year in the quarter.

  • GfK to share new research on banking, artificial intelligence at In|Vest conference
    • 07/07/17
    • Financial Services
    • Technology
    • Brand and Customer Experience
    • United States
    • English

    GfK to share new research on banking, artificial intelligence at In|Vest conference

    In a presentation tomorrow, GfK will share results from a new study on consumers’ views of banking “chatbots” and other AI applications.    

  • Infographic: A fresh look at dads as consumers
    • 07/06/17
    • Consumer Goods
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    Infographic: A fresh look at dads as consumers

    Building relationships with dads of today – and tomorrow – is a top priority for thousands of brands.
    GfK Consumer Life data shows that today's dad is anything but old fashioned, and that brands can connect with him if they have the right insights.

  • Trust in US political parties drops significantly in GfK Verein study
    • 07/05/17
    • Financial Services
    • Retail
    • Technology
    • Brand and Customer Experience
    • Trust in Professions 2016
    • United States
    • English

    Trust in US political parties drops significantly in GfK Verein study

    A GfK Verein study finds trust in economic and political institutions among US consumers is down significantly compared to two years ago.

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