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  • 2018 Major sporting event viewing intent
    • 02/22/18
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    2018 Major sporting event viewing intent

    With 2018 being a milestone year for sports across the globe, we decided to take a look at how people intended to watch different sporting events, including the Winter Olympics, March Madness and the World Cup. Knowing the environment in which consumers plan to watch these events can greatly influence your ability to reach these consumers and their social circles, as well as their overall engagement with the content.

  • Anholt-GfK City Brands Index Top Findings
    • 02/15/18
    • Public Communications and Social Science
    • United States
    • English

    Anholt-GfK City Brands Index Top Findings

    The Anholt-GfK City Brands IndexSM (CBI) measures perceptions of cities among people in both developed and developing countries that play important and diverse roles in the flow of business, cultural and tourism activities.

  • GfK experts to present at ARF events on data quality, AI in financial services
    • 02/12/18
    • Financial Services
    • Public Services
    • Technology
    • Consumer Panels
    • User Experience (UX)
    • KnowledgePanel® (North America)
    • Public Communications and Social Science
    • United States
    • English

    GfK experts to present at ARF events on data quality, AI in financial services

    In two Advertising Research Foundation (ARF) events this month, GfK experts will share insights on key issues for researchers and marketers alike: the hallmarks of research quality and the value of data-driven marketing in financial services.

  • GfK shows 26% decline in US winter tire sales at retail stores
    • 02/07/18
    • Automotive
    • Point of Sales Tracking
    • Point of Sales Analytics
    • US Tire Panel
    • US Tire POS Panel
    • United States
    • English

    GfK shows 26% decline in US winter tire sales at retail stores

    Initial data from GfK’s newly launched tire retail panel in the US shows a 5.6% decline in store sales year over year, with a startling 26% drop in purchases of winter tires.

  • GfK MRI, Viacom to reveal drivers of “TVideo” viewing among key audiences
    • 02/01/18
    • Media and Entertainment
    • Technology
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    GfK MRI, Viacom to reveal drivers of “TVideo” viewing among key audiences

    At next week’s Media Insights and Engagement conference, “TVideo” experts from GfK MRI and Viacom will share their latest findings on viewer needs and motivations.

  • San Francisco lands among Top 10 city brands in latest Anholt-GfK ranking
    • 01/30/18
    • Public Services
    • Travel and Hospitality
    • United States
    • English

    San Francisco lands among Top 10 city brands in latest Anholt-GfK ranking

    In its first year of inclusion in the Anholt-GfK City Brands Index (CBISM) study, San Francisco surpassed many of the world’s great cities to enter the ranking at #9 – knocking Washington, DC, out of the Top 10 in the process.

  • GfK at the 12th Semi-Annual Diagnostic Coverage and Reimbursement Conference West
    • 01/24/18
    • Health
    • Market Access
    • United States
    • English

    02/06/18 - 02/07/18
    GfK at the 12th Semi-Annual Diagnostic Coverage and Reimbursement Conference West

    Connect with GfK at the 12th Semi-Annual Diagnostic Coverage and Reimbursement Conference West.

  • Now Generation panel discussion
    • 01/24/18
    • Media and Entertainment
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    Now Generation panel discussion

    At an event hosted by GfK MRI, thought leaders from five major content platforms and media agencies shared their perspectives on the Now Generation, who are already shaping how we market, innovate, and advertise.

  • Smartphone unit sales rose 6% in North America in 4Q17 – highest growth in two years
    • 01/24/18
    • Technology
    • Point of Sales Tracking
    • Point of Sales Analytics
    • United States
    • English

    Smartphone unit sales rose 6% in North America in 4Q17 – highest growth in two years

    The North America smartphone market saw demand jump six percent year-on-year in 4Q17, its strongest growth in over two years.

  • Whitepaper: Best practices in mobile-first design
    • 01/17/18
    • Public Communications and Social Science
    • United States
    • English

    Whitepaper: Best practices in mobile-first design

    More people than ever are taking surveys online – and as smartphones have become go-to devices for accessing the internet, the incidence of taking surveys on mobile phones has also risen dramatically.

  • Understanding net neutrality makes consumers more likely to support it
    • 01/11/18
    • Technology
    • Trends and Forecasting
    • United States
    • English

    Understanding net neutrality makes consumers more likely to support it

    A new GfK study is shedding light on one of the most talked-about subjects at this week’s CES conference – Internet (“net”) neutrality.

  • At CES, GfK will help brands target a new generation of "beyond digital" consumers
    • 01/04/18
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Media Measurement
    • Shopper
    • Trends and Forecasting
    • Global Study
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    At CES, GfK will help brands target a new generation of "beyond digital" consumers

    At this month’s CES, GfK will draw on exclusive research into the Now Generation (ages 15 to 25) to help brands succeed with tomorrow’s most valuable consumers.

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