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  • How Facebook advertising works with traditional media
    • 10/30/15
    • Media and Entertainment
    • Digital Market Intelligence
    • Singapore
    • English

    How Facebook advertising works with traditional media

    We used our cookie and tag sampling solution – GfK Exposure Effects – to track which consumers were exposed to which advertisements, and how frequently.

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  • Thailand, Japan and Vietnam welcomed more travellers from Singapore this year
    • 10/15/15
    • Travel and Hospitality
    • Singapore
    • English

    Thailand, Japan and Vietnam welcomed more travellers from Singapore this year

    Travelers in Singapore have chalked up more outbound trips by air in the first three quarters of this year compared to the same period a year ago.

  • Over 3 in 5 Aussies are happy with the amount of leisure time they have
    • 10/01/15
    • Singapore
    • English

    Over 3 in 5 Aussies are happy with the amount of leisure time they have

    The busy pace of life is a popular complaint for many people. However, a recent survey conducted by GfK across five key Asia Pacific markets revealed that there are more satisfied people than not.

  • Gaining foresight into the needs of diabetes patients
    • 09/23/15
    • Health
    • Brand and Customer Experience
    • Singapore
    • English

    Gaining foresight into the needs of diabetes patients

    Our diabetes market experience research blended digital observation with traditional surveys to better understand diabetes patients’ buying, navigation and search behavior.

  • Getting to the heart of consumers’ perception of product quality
    • 09/23/15
    • Consumer Goods
    • Market Opportunities and Innovation
    • Singapore
    • English

    Getting to the heart of consumers’ perception of product quality

    We conducted a comparative study between our client’s current product range and that of its main competitor with respondents both pre-recruited and approached randomly. We set up separate panels to investigate consumer responses to four different categories that the company was planning to launch to the market.

  • Inspiring new ideas for marketing food to Swedish families
    • 09/16/15
    • Consumer Goods
    • Digital Market Intelligence
    • Singapore
    • English

    Inspiring new ideas for marketing food to Swedish families

    A leading Swedish grocery retailer and a large dairy products producer wanted to understand Swedish families’ mealtime planning, buying and cooking behavior.

  • Brewing stronger coffee-machine sales
    • 09/14/15
    • Consumer Goods
    • Brand and Customer Experience
    • Singapore
    • English

    Brewing stronger coffee-machine sales

    Philips is a leading player in Russia’s coffee-machine market. It wanted insight into how it could better leverage online and in-store channels as part of an integrated activation plan that would engage shoppers on their path to purchase.

  • Social media: Separating customer sentiment from the noise
    • 09/14/15
    • Automotive
    • Digital Market Intelligence
    • Singapore
    • English

    Social media: Separating customer sentiment from the noise

    The GfK Social Media Intelligence solution helped our client to understand customer sentiment about a new car model, allowing it to sharpen its marketing approach.

  • GfK and VISTA partner to support travel industry growth
    • 09/10/15
    • Travel and Hospitality
    • Singapore
    • English

    GfK and VISTA partner to support travel industry growth

    GfK and the Vietnam Society of Travel Agents (VISTA) officially announced a partnership to introduce a new reporting currency for the local travel industry.

    • 09/10/15
    • Home Appliances
    • Point of Sales Tracking
    • Singapore
    • English

    APAC major domestic appliances market rose marginally in first half of 2015

    While the global market for major domestic appliances register negative volume growth for the first six months of this year, Asia Pacific’s key markets managed to continue turning in an overall positive performance.

  • Boosting beer sales by mapping the in-store journey
    • 09/07/15
    • Consumer Goods
    • Brand and Customer Experience
    • Singapore
    • English

    Boosting beer sales by mapping the in-store journey

    A leading brewer wanted to understand why sales at a large hypermarket were under-performing against its expectations. It wanted to get hard data about how the layout of the store in general, and the beer section in particular, were shaping consumer behavior.

  • Actionable ideas enhance SUV launch campaign
    • 09/03/15
    • Automotive
    • Brand and Customer Experience
    • Singapore
    • English

    Actionable ideas enhance SUV launch campaign

    We helped this car manufacturer to understand consumer responses to its upcoming TV campaign in preparation for a new product launch.

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