We used our cookie and tag sampling solution – GfK Exposure Effects – to track which consumers were exposed to which advertisements, and how frequently.
Travelers in Singapore have chalked up more outbound trips by air in the first three quarters of this year compared to the same period a year ago.
The busy pace of life is a popular complaint for many people. However, a recent survey conducted by GfK across five key Asia Pacific markets revealed that there are more satisfied people than not.
Our diabetes market experience research blended digital observation with traditional surveys to better understand diabetes patients’ buying, navigation and search behavior.
We conducted a comparative study between our client’s current product range and that of its main competitor with respondents both pre-recruited and approached randomly. We set up separate panels to investigate consumer responses to four different categories that the company was planning to launch to the market.
A leading Swedish grocery retailer and a large dairy products producer wanted to understand Swedish families’ mealtime planning, buying and cooking behavior.
Philips is a leading player in Russia’s coffee-machine market. It wanted insight into how it could better leverage online and in-store channels as part of an integrated activation plan that would engage shoppers on their path to purchase.
The GfK Social Media Intelligence solution helped our client to understand customer sentiment about a new car model, allowing it to sharpen its marketing approach.
GfK and the Vietnam Society of Travel Agents (VISTA) officially announced a partnership to introduce a new reporting currency for the local travel industry.
While the global market for major domestic appliances register negative volume growth for the first six months of this year, Asia Pacific’s key markets managed to continue turning in an overall positive performance.
A leading brewer wanted to understand why sales at a large hypermarket were under-performing against its expectations. It wanted to get hard data about how the layout of the store in general, and the beer section in particular, were shaping consumer behavior.
We helped this car manufacturer to understand consumer responses to its upcoming TV campaign in preparation for a new product launch.