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  • Getting to the heart of consumers’ perception of product quality
    • 09/23/15
    • Consumer Goods
    • Market Opportunities and Innovation
    • Singapore
    • English

    Getting to the heart of consumers’ perception of product quality

    We conducted a comparative study between our client’s current product range and that of its main competitor with respondents both pre-recruited and approached randomly. We set up separate panels to investigate consumer responses to four different categories that the company was planning to launch to the market.

  • Inspiring new ideas for marketing food to Swedish families
    • 09/16/15
    • Consumer Goods
    • Digital Market Intelligence
    • Singapore
    • English

    Inspiring new ideas for marketing food to Swedish families

    A leading Swedish grocery retailer and a large dairy products producer wanted to understand Swedish families’ mealtime planning, buying and cooking behavior.

  • Brewing stronger coffee-machine sales
    • 09/14/15
    • Consumer Goods
    • Brand and Customer Experience
    • Singapore
    • English

    Brewing stronger coffee-machine sales

    Philips is a leading player in Russia’s coffee-machine market. It wanted insight into how it could better leverage online and in-store channels as part of an integrated activation plan that would engage shoppers on their path to purchase.

  • Social media: Separating customer sentiment from the noise
    • 09/14/15
    • Automotive
    • Digital Market Intelligence
    • Singapore
    • English

    Social media: Separating customer sentiment from the noise

    The GfK Social Media Intelligence solution helped our client to understand customer sentiment about a new car model, allowing it to sharpen its marketing approach.

  • GfK and VISTA partner to support travel industry growth
    • 09/10/15
    • Travel and Hospitality
    • Singapore
    • English

    GfK and VISTA partner to support travel industry growth

    GfK and the Vietnam Society of Travel Agents (VISTA) officially announced a partnership to introduce a new reporting currency for the local travel industry.

    • 09/10/15
    • Home Appliances
    • Point of Sales Tracking
    • Singapore
    • English

    APAC major domestic appliances market rose marginally in first half of 2015

    While the global market for major domestic appliances register negative volume growth for the first six months of this year, Asia Pacific’s key markets managed to continue turning in an overall positive performance.

  • Boosting beer sales by mapping the in-store journey
    • 09/07/15
    • Consumer Goods
    • Brand and Customer Experience
    • Singapore
    • English

    Boosting beer sales by mapping the in-store journey

    A leading brewer wanted to understand why sales at a large hypermarket were under-performing against its expectations. It wanted to get hard data about how the layout of the store in general, and the beer section in particular, were shaping consumer behavior.

  • Actionable ideas enhance SUV launch campaign
    • 09/03/15
    • Automotive
    • Brand and Customer Experience
    • Singapore
    • English

    Actionable ideas enhance SUV launch campaign

    We helped this car manufacturer to understand consumer responses to its upcoming TV campaign in preparation for a new product launch.

  • Identifying innovation opportunities in the chocolate market
    • 09/02/15
    • Consumer Goods
    • Market Opportunities and Innovation
    • Singapore
    • English

    Identifying innovation opportunities in the chocolate market

    An Eastern European food manufacturer increases brand relevance in the chocolate market.

    • 08/31/15
    • Technology
    • Point of Sales Tracking
    • Singapore
    • English

    Nearly 40 million smartphones sold across Southeast Asia in the first half of 2015: GfK

    Demand for smartphones in Southeast Asia achieved a new peak in the first half of 2015, as consumers across the region’s seven key markets.

  • Using guest feedback to improve the customer experience
    • 08/28/15
    • Travel and Hospitality
    • Brand and Customer Experience
    • Singapore
    • English

    Using guest feedback to improve the customer experience

    We partnered with the hotel group to power its new guest experience program. The hotelier uses our GfK Echo solution to gather guest feedback in real-time from numerous sources, including guest survey results, property audits and guest reviews from websites.

  • Digital insights for contact lens market growth
    • 08/27/15
    • Health
    • Digital Market Intelligence
    • Singapore
    • English

    Digital insights for contact lens market growth

    We helped Alcon optimize its digital communications strategies so that it could strengthen its position in a growing market for contact lenses.

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