Technology plays a role on how consumers behave and interact with brands. Today’s consumers’ are more connected now than ever before. New dimensions of consumer values like freedom, creativity, adventure and learning are driving change and brand owners need to tap into these.
Consumers are more connected than ever before. The explosion of the internet and proliferation of digital technologies have raised connectivity to a whole new level. Today's savvy consumers are no longer content with the traditional relationship they have with the brands they consume. Faced with a constantly evolving retail, technology and digital landscape, it is imperative that brand marketers and advertisers master the art of thriving and surviving in a new world where the lines between the physical and digital self are vanishing.
The reach of social media is far and wide: influencing, inspiring and empowering consumers like never before . People connect with not just their friends and families, but also indirectly with everyone else who are connected with them! Social media allows them to speak not merely in words, but even in pictures and videos today.Understanding social media and social networking is crucial for brands in order to know how they can.
Growth of mobiles, wearable's and IOT are changing the face of tech and how people with and interact with the world of tomorrow. Besides mobile, newer technologies like VR/AR and smart homes will impact how brands connect with tomorrows customers.
Mobile is connecting the world like never before. It is slowly becoming the most effective medium out there today as it provides unparalleled reach and engagement. How companies use this medium via new the platforms being made available everyday will guide a lot of brand building for tomorrow.
Digitalisation and mobile connectivity are altering the retail landscape by changing the way consumers research, shop and even pay for products. Mobile is changing this path to purchase in ways never seen before and brands need to be with the customers at the right moments and influence their think at every point on this journey.
With the escalating penetration of smartphones and improving internet infrastructure across APAC, the mobile device has become consumers’ primary gateway to the internet.
The mounting preference for imported cars by Taiwanese consumers has been helping to propel the sales of larger passenger car tires in Taipei in the past one year. GfK point of sales tracking of replacement car tires in this region reported nearly 8 percent sales volume growth for above 16 inch car tires in January to May this year when compared against the same period last year.
With the opening up of the Myanmar economy, automotive is one of the many industries significantly impacted by new government regulations as rising car ownership is driving rapid developments in the sector’s infrastructure and related markets.
Over half of the online connected population (56 percent) in China—the highest internationally—are in strong agreement1 with the statement “To me, it is important to always be reachable wherever I am,”. Only 3 percent—the second lowest of all markets surveyed—strongly1 disagree with the same statement. This makes China the top nation in Asia Pacific and globally with the pro- “always reachable” mindset.
The hot tropical climate in the Philippines is driving up demand for air cooling appliance in metro Manila, with households in this region owning more units of air conditioners and electric fans to cool down their homes.
Latest study commissioned by GfK Asia in the country’s Mandalay and Yangon regions reflected consecutive monthly growth in adoption of flat screen TVs, washing machines and air-conditioners in the first three months of 2016.