Mobile is connecting the world like never before. It is slowly becoming the most effective medium out there today as it provides unparalleled reach and engagement. How companies use this medium via new the platforms being made available everyday will guide a lot of brand building for tomorrow.
Digitisation and mobile connectivity are altering the retail landscape by changing the way consumers research, shop and even pay for products. Mobile is changing this path to purchase in ways never seen before and brands need to be with the customers at the right moments and influence their think at every point on this journey.
With the escalating penetration of smartphones and improving internet infrastructure across APAC, the mobile device has become consumers’ primary gateway to the internet.
The mounting preference for imported cars by Taiwanese consumers has been helping to propel the sales of larger passenger car tires in Taipei in the past one year. GfK point of sales tracking of replacement car tires in this region reported nearly 8 percent sales volume growth for above 16 inch car tires in January to May this year when compared against the same period last year.
With the opening up of the Myanmar economy, automotive is one of the many industries significantly impacted by new government regulations as rising car ownership is driving rapid developments in the sector’s infrastructure and related markets.
Over half of the online connected population (56 percent) in China—the highest internationally—are in strong agreement1 with the statement “To me, it is important to always be reachable wherever I am,”. Only 3 percent—the second lowest of all markets surveyed—strongly1 disagree with the same statement. This makes China the top nation in Asia Pacific and globally with the pro- “always reachable” mindset.
The hot tropical climate in the Philippines is driving up demand for air cooling appliance in metro Manila, with households in this region owning more units of air conditioners and electric fans to cool down their homes.
Latest study commissioned by GfK Asia in the country’s Mandalay and Yangon regions reflected consecutive monthly growth in adoption of flat screen TVs, washing machines and air-conditioners in the first three months of 2016.
Amid a slightly weakened TV market in the Asia Pacific region in the first three months of the year, a shining star in the form of the UHD/4K segment turned in a stellar performance.
The new GfK Connected Consumer Index is a ranking of 78 countries and eight world regions that provides fast and direct comparison of how highly connected each population is.
The explosion of digital devices and proliferation of internet have shaken the path to purchase as consumers have, and are still in the process of altering the way they shop. The changing trend is particularly evident today in emerging markets in Asia Pacific—forecasted by GfK to be the fastest growing region in the world for smartphone sales in 2016.
GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content.