GfK, in partnership with the UXalliance, will host the 12th UX Masterclass at the InterContinental Puxi in Shanghai on April 20. UX Masterclass is a flagship event of the UXalliance, an international network of 25 UX firms from around the world. This annual conference brings together experts and thought leaders in the fields of user experience (UX), innovation and market research to share knowledge and best practices.
The pace of change driven by new technologies never slows. For our latest thinking on how five key trends will impact Connected Consumers now and next, explore our full Tech Trends 2017 report
Nearly 60 percent of the online population across 17 countries read books either daily or at least once a week. China has highest percentage of “every day” book readers. Netherlands and South Korea tie for the highest percentage who say they never read books. Women are more likely to be avid book readers than men.
Explore our infographic and see our findings by income, age, and gender across 17 countries.
2017 is set to be a turning point for virtual reality (VR). Download our infographic and get key facts why 2017 will be the prime time for virtual and augmented reality.
Manufacturers and retailers need to understand real-life wearable users to increase appeal. Download our infographic and find out where the market for wearables is headed in 2017.
The road ahead for autonomous cars is long and winding. Download our infographic and explore the four key challenges to achieving mass market take-up.
In 2017, the hype about the fully connected smart home continues. Download our infographic and explore the top three reasons older Millennials monitor/control a device in their home.
The mirrorless camera market segment in Southeast Asia* expanded by 45 per cent in volume to reach 421,000 units in 2016, corresponding to a growth in value by 51 per cent that reached US$287 million.
Campaign Performance Analysis (CPA) will be the first solution available as GfK begins a unique expansion of its GXL services in China. CPA will offer media clients more accurate cross-media evaluation data, using a Single Source Panel.
Don't miss this opportunity to enable your brand to get closer to Connected Consumers!
India’s large and young population has been fueling the demand of two wheelers such as scooters and motorcycles, which continue to remain the most popular personal transportation mode in the country.