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  • Delivering insights for optimal positioning of a new pharma brand
    • 08/26/15
    • Health
    • Market Opportunities and Innovation
    • Singapore
    • English

    Delivering insights for optimal positioning of a new pharma brand

    The company wished to maximize the potential of its new and legacy dermatology brands.
    The goal: To take ownership of the first-line treatment market.

  • Breakfast moment insights deliver business benefits
    • 08/26/15
    • Health
    • Market Opportunities and Innovation
    • Singapore
    • English

    Breakfast moment insights deliver business benefits

    The company wished to maximize the potential of its new and legacy dermatology brands.
    The goal: To take ownership of the first-line treatment market.

  • Identifying best-performing media channels
    • 08/22/15
    • Consumer Goods
    • Brand and Customer Experience
    • Singapore
    • English

    Identifying best-performing media channels

    The company wanted to know which of its media channels has the greatest impact on
    brand development and is most effective in driving sales growth.

    • 08/20/15
    • Media and Entertainment
    • Technology
    • Singapore
    • English

    GfK to measure Indonesians’ cross media and cross device consumption habits by 2015

    To effectively measure consumers’ consumption habits across today’s high tech media usage, GfK is launching its Crossmedia Link product in Indonesia—the first market in Asia Pacific, in September this year.

  • Customer experience insights enhanced with tracking
    • 08/18/15
    • Technology
    • Brand and Customer Experience
    • Singapore
    • English

    Customer experience insights enhanced with tracking

    Orange’s existing benchmark, which used a customer value analysis (CVA) methodology, was no longer meeting its needs. The group wanted a new, consistent and cost-effective way to measure the consumer’s experience across its key markets and gauge its performance against its competitors.

  • Helping car dealers enhance the customer experience
    • 08/12/15
    • Automotive
    • Brand and Customer Experience
    • Singapore
    • English

    Helping car dealers enhance the customer experience

    Our GfK Echo transaction-based customer satisfaction solution empowers a car manufacturer to pursue its goal of becoming one of the country’s top three in automotive customer satisfaction.

    • 08/04/15
    • Home Appliances
    • Point of Sales Tracking
    • Singapore
    • English

    Refrigerator sales volume in Singapore crossed 100,000 units in last 10 months: GfK

    The mandatory revision of the energy efficiency ratings by the National Environment Agency (NEA) has altered the entire landscape of refrigerator market in Singapore.

  • Building better relationships with young pharmacists
    • 07/31/15
    • Health
    • Digital Market Intelligence
    • Singapore
    • English

    Building better relationships with young pharmacists

    We recruited more than 100 working pharmacists in the target age group to participate in a longitudinal integrated study.

  • Maximizing results from social media
    • 07/30/15
    • Consumer Goods
    • Digital Market Intelligence
    • Singapore
    • English

    Maximizing results from social media

    We conducted the study using our Social Media Intelligence (SMI) Center, a proprietary platform that can track the topics consumers talk about every day.
    We used human coding to ensure we interpreted social media sentiment accurately – including irony, sarcasm, slang and context-dependent sentiments.

    • 07/28/15
    • Singapore
    • English

    China consumers are most satisfied with their looks amongst six key Asia markets surveyed

    GfK recently released findings on how satisfied people internationally are with their personal looks. Across all 22 countries surveyed, over half of all consumers say they are satisfied with their looks.

  • Breakfast moment insights deliver business benefits
    • 07/27/15
    • Retail
    • Digital Market Intelligence
    • Singapore
    • English

    Breakfast moment insights deliver business benefits

    Our study encompassed qualitative and quantitative research into what the Belgian family has for breakfast. We conducted a qualitative exploration of the breakfast moment with an online community comprising a representative mix of age groups and family types.

  • Delivering insights for optimal positioning of a new pharma brand
    • 07/24/15
    • Health
    • Market Opportunities and Innovation
    • Singapore
    • English

    Delivering insights for optimal positioning of a new pharma brand

    Our Predictive Benefit Framework considers key emotional factors that motivate treatment choice: security, wellbeing, gratification and freedom.

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