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    • 05/18/16
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Norway
    • English

    The future of retail and what it means for the industry

    “Build it and they will come” has long been the modus operandi for the retail sector. But two decades of unprecedented change both in terms of technology and the economic environment has shaken the retail sector. This is the age of the Connected Consumer who expects retailers to fulfill their needs before they even ask. Omni-channel is the word that now defines retail as we have moved to a model where retailers need to be constantly present, ready to engage with shoppers in the moment and on the move – as well as on the high street. This is what retailers must do to survive in the Future of Retail.

    Four key battlegrounds: Choice, price, convenience and experience

    The retail environment may have changed dramatically but the four key battlegrounds – choice, price, convenience and experience – are every bit in evidence. On each front, retailers must work harder to survive, let alone win. This is a world where prices are standardized, consumers are dazzled and confused by endless choice, and shoppers judge stores by the way they make them feel not just the goods they sell.

    All retailers, from pure play online stores to the stalwarts of our high streets and malls and everything in between, now face a myriad of challenges. At its heart is the shopper of the future – today’s constantly Connected Consumers who want it all and expect retailers to come up with the goods.

     

     

    The shopper of the future expects retailers to keep up with them

    Understanding what makes these shoppers tick is more than half the challenge. Price savvy, technologically forward and with a mission to fulfill, the shopper of the future expects retailers to keep up with them, not the other way around. The challenge for retailers is to stay one step ahead of consumers’ demands. That means delivering on all fronts, be it product choice, service, customer experience or price.

    The retailers that dominate and define this new age of retail will be the ones for whom change and uncertainty represents a fresh opportunity to thrive. Understanding the constantly changing consumer and market landscapes will be key, as will be a willingness to embrace innovations and invest to benefit retailers and customers now and in the years to come. That future of retail is here and now.

    Are you ready for the Future of Retail? Find out more about how to navigate the Future of Retail in our report.

    Please share your thoughts in the comments below or email me at James.Llewellyn@gfk.com.

  • Using Programmatic advertising to reach highly defined target audiences
    • 05/11/16
    • Media and Entertainment
    • Media Measurement
    • Norway
    • English

    Using Programmatic advertising to reach highly defined target audiences

    It’s time to move beyond impressions, sessions and searches in programmatic advertising and put people back into data.

  • Connected Consumer Index
    • 04/27/16
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • Connected Consumer
    • Norway
    • English

    Connected Consumer Index

    GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content. 

  • Online vs. traditional sales – where do Connected Consumers in Europe go to purchase Technical Consumer Goods (TCG)
    • 04/25/16
    • Connected Consumer
    • Future of Retail
    • Norway
    • English

    Online vs. traditional sales – where do Connected Consumers in Europe go to purchase Technical Consumer Goods (TCG)

    Which European markets offer the most potential for online sales of technical consumer goods? Download the infographic below and find out

  • FutureBuy: A window on tomorrow’s shoppers
    • 04/13/16
    • Connected Consumer
    • Future of Retail
    • Norway
    • English

    FutureBuy: A window on tomorrow’s shoppers

    Imagine if you could peer through the shop window at the world’s shoppers, observing their behavior and asking their opinion of how they buy today, and what they expect of retail tomorrow.

  • GfK announces changes to Supervisory Board
    • 04/12/16
    • Press
    • Norway
    • English

    GfK announces changes to Supervisory Board

    At this year's Annual General Meeting on May 20, changes to the Supervisory Board of GfK SE will come into effect.  

  • Consumer Confidence stalls at zero
    • 03/31/16
    • Press
    • Financial Services
    • Consumer Goods
    • Norway
    • English

    Consumer Confidence stalls at zero

    Do Brexit jitters explain 18-point fall since March 2015 in sentiment over future prospects for general economy?

    GfK’s long-running Consumer Confidence Index remained at zero in March. 

  • GfK and Eyeota announce partnership
    • 03/23/16
    • Press
    • Norway
    • English

    GfK and Eyeota announce partnership

    Eyeota – the global leader for local audience data – and GfK, one of the world’s leading market research organizations, have formed a partnership.

  • GfK increases sales and profit
    • 03/18/16
    • Press
    • HQ financials
    • Investors
    • Norway
    • English

    GfK increases sales and profit

    GfK has achieved a sales growth of 6.2 percent in 2015, despite a stagnating market environment.

  • GfK wins Best Analyst at 2016 PCR Awards
    • 03/17/16
    • Press
    • Technology
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Trends and Forecasting
    • Norway
    • English

    GfK wins Best Analyst at 2016 PCR Awards

    London, March 11, 2016 - GfK has been awarded the title of “Best Analyst” at the PCR 2016 awards that were held in London this month to celebrate the finest within the UK's PC and technology industry.

  • Top 3 most important corporate responsibilities, according to consumers
    • 03/17/16
    • Press
    • Trends and Forecasting
    • Norway
    • English

    Top 3 most important corporate responsibilities, according to consumers

    Consumers say companies should focus on providing good jobs, good quality products and being environmental.

  • GfK and Nielsen in discussions to jointly launch Brazil's first cross-media advertising campaign measurement
    • 03/15/16
    • Press
    • Media and Entertainment
    • Media Measurement
    • Norway
    • English

    GfK and Nielsen in discussions to jointly launch Brazil's first cross-media advertising campaign measurement

    GfK and Nielsen announce that they are in discussions to develop a set of services for advertisers, agencies and media groups...

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