First time the Index has shown positive scores for an entire calendar yearGfK’s long-running Consumer Confidence Index has increased one point to +2 in December.
This year saw retailers taking differing approaches to Black Friday; some didn’t participate, some promoted early and for longer, and some marketed without actually using the words “Black Friday”.
GfK’s long-running UK Consumer Confidence Index has decreased one point to +1 in November.
After being pushed off the number one position last year by Germany, the USA has this year taken back its position at the top of the Anholt-GfK Roper Nation Brands Index (NBI)
Will 2016 be the year of the smart home?
New GfK research shows that half of people internationally believe smart home technology will make an impact on their lives in the next few years, compared to just a third who say the same for wearables.
GfK introduces On Demand platform to address clients’ need for immediate insights, integration of multiple data sources as well as new flexible price options.
GfK’s UK Consumer Confidence Index has decreased one point to +2 in October.
Top five most common conditions that people say they have experienced in the past 12 months are a cold, problems sleeping, muscle or joint pain due to injury or over exertion, weight problemsand migraines or severe headaches.
London, October 5, 2015 – Ivar Michaelsen is appointed COO Consumer Experiences UK, Nordics and Baltics.
GfK has appointed James Howitt as Digital Lead, UK. With more than a decade’s experience in consumer and media research, James will spearhead the promotion of GfK’s unrivalled digital media research capabilities and solutions.
The MRS has shortlisted GfK twice - first for its work with Global into digital audio listening behaviour - and also for its Mystery Traveller Survey carried out across London for Transport for London.