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  • GfK appoints Imran Choudhary to technology team
    • 08/22/16
    • Technology
    • United Kingdom
    • English

    GfK appoints Imran Choudhary to technology team

    GfK has appointed Imran Choudhary as Key Account Director, Technology. Imran brings a decade’s experience of consumer insight and client management to the role.

  • Emerging markets power smartphone sales
    • 08/19/16
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • Connected Consumer
    • United Kingdom
    • English

    Emerging markets power smartphone sales

    New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16. Resilient mid-range to high-end sales mean GfK upgrades its 2016 smartphone market value forecast to USD 426 billion. No immediate impact in the UK from Brexit.

  • Brexit causes dramatic 11-point drop in UK consumer confidence
    • 07/29/16
    • Financial Services
    • Retail
    • Consumer Goods
    • United Kingdom
    • English

    Brexit causes dramatic 11-point drop in UK consumer confidence

    Sharpest monthly fall for more than 26 years – GfK’s long-running monthly Consumer Confidence Index dropped 11 points in July (since the June interviews conducted before the Referendum) from -1 to -12. The survey dates back to 1974 and July sees the sharpest month-by-month drop for more than 26 years (March 1990). This is also a further 3-point drop from the -9 recorded by the Brexit Special in early July. All five measures used to calculate the Index saw decreases this month.

  • Young British adults spend more time watching video on laptops than TV sets
    • 07/27/16
    • Media and Entertainment
    • Media Measurement
    • Video consumption
    • TV Audience Measurement
    • United Kingdom
    • English

    Young British adults spend more time watching video on laptops than TV sets

    Far from being light viewers, 18-24 year olds are voracious consumers of video content overall. 41 percent of their total viewing is spent using a laptop, whilst viewing on mobile devices is relatively insignificant. Traditional TV content and movies dominate their time spent viewing on a PC/laptop.

  • Bibs, bottles, and babies: Q2 2016 market review
    • 07/25/16
    • -INDUSTRIES
    • Retail
    • Consumer Goods
    • Home and Living
    • United Kingdom
    • English

    Bibs, bottles, and babies: Q2 2016 market review

    A review of volume performance shows that the total market is up over 12% and key areas of feeding and bathing have performed impressively. The growth within feeding appears to be driven primarily by baby bottles and bibs, of which the value growth has declined as has the average selling price illustrating the heavy reliance of retailers to sell as many units as possible.

  • Through the lens: 2016 Optics market updates
    • 07/25/16
    • -INDUSTRIES
    • Health
    • Consumer Health
    • Optics and Acoustics
    • Prescription / RX
    • Health Technology
    • United Kingdom
    • English

    Through the lens: 2016 Optics market updates

    Market-wide consumer confidence has fallen dramatically since the UK's referendum on EU membership. Optics product groups have previously proved resilient to economic uncertainty as witnessed by their robust performance over the 2008/09 UK recession; whether consumer confidence will return over the coming months, and/or to what extent optical product groups will be impacted over a period of likely low economic confidence, will be monitored by GfK on-going. Here we concentrate on performance in Q2 2016, right up to the moment this upheaval occurred. 

    • 07/21/16
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • United Kingdom
    • English

    One in three ‘always concerned’ about their safety and security

    Close to a third of the online population across 21 countries firmly agree that they are always concerned about their safety and security. Brazil and Turkey have highest levels of people concerned; Sweden, Germany and Netherlands lead for feeling safe. Women not always more safety concerned than men.

  • UK Consumer confidence dives post-Brexit
    • 07/08/16
    • Financial Services
    • FMCG
    • Trends and Forecasting
    • Consumer Life
    • United Kingdom
    • English

    UK Consumer confidence dives post-Brexit

    In a special GfK Consumer Confidence Barometer (CCB) to measure post-referendum economic sentiment in the UK, the core Index has fallen eight points to -9. In fact, all of the key measures that are used to calculate the overall Index have fallen. This long-running survey dates back to 1974, and there has not been a sharper drop than this recorded for 21 years (December 1994).

  • Consumer Confidence Index still in negative territory at -1
    • 06/30/16
    • Press
    • United Kingdom
    • English

    Consumer Confidence Index still in negative territory at -1

    GfK’s long-running Consumer Confidence Index remained the same in June at -1.  Two of the measures used to calculate the Index saw increases this month, with one measure showing a decrease and the remaining two measures staying the same.

  • Considering switching energy supplier? Of those who did in Q1 half stayed for a better deal – but can the sector afford it?
    • 06/15/16
    • Press
    • Energy
    • United Kingdom
    • English

    Considering switching energy supplier? Of those who did in Q1 half stayed for a better deal – but can the sector afford it?

    According to our latest Quarterly Energy Monitor, of all the British households who considered switching, more than half decided to stay put - having been offered a better deal with their current supplier.

  • Natural and grain-free pet food: Serious contenders in the UK
    • 06/10/16
    • Point of Sales Tracking
    • United Kingdom
    • English

    Natural and grain-free pet food: Serious contenders in the UK

    Natural pet food cornered well over a third (38 percent) of the UK's total spend in the ‘pet specialty’ market last year, while grain-free accounted for 15 percent.

  • Low consumer confidence reflects persistent doubts about the economy
    • 05/27/16
    • Press
    • Financial Services
    • Consumer Goods
    • United Kingdom
    • English

    Low consumer confidence reflects persistent doubts about the economy

    GfK’s long-running Consumer Confidence Index increased two points in May to -1.  All of the measures, except one, used to calculate the Index saw increases this month.

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