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  • Supercrunch by GfK launches
    • 02/02/17
    • Press
    • SUPERCRUNCH
    • United Kingdom
    • English

    Supercrunch by GfK launches

    GfK launches Supercrunch. The new unit with an independent market appearance offers customers a com-pletely new type of automated, user-defined analysis, helping them solve central marketing issues quickly and cost effectively.

  • UK Consumer Confidence creeps up two points
    • 01/31/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Consumer Goods
    • FMCG
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • United Kingdom
    • English

    UK Consumer Confidence creeps up two points

    But does January’s dip in Major Purchase Index predict slowing consumer spending for 2017?

    GfK’s long-running Consumer Confidence Index has increased two points this month to -5. Three of the five measures saw increases in January, one was unchanged, and the other decreased.

  • More people firmly agree with sharing personal data, in return for rewards, than firmly disagree
    • 01/27/17
    • Home Appliances
    • Financial Services
    • Consumer Health
    • Health Technology
    • Media and Entertainment
    • Retail
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Home and Living
    • Market Opportunities and Innovation
    • Global Study
    • United Kingdom
    • English

    More people firmly agree with sharing personal data, in return for rewards, than firmly disagree

    Those aged 30-40 are most likely to share data for rewards. China, Mexico and Russia lead for people willing to share data. Germany, France and Brazil have the most people not willing to share data.

  • Consumer Confidence Index increases one point
    • 12/22/16
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • United Kingdom
    • English

    Consumer Confidence Index increases one point

    Roller-coaster year for UK consumer confidence

    London, December 22, 2016 – GfK’s long-running Consumer Confidence Index has increased by one point this month to -7. Two of the five measures saw increases in December with the remaining three measures decreasing.

  • UK TV viewing trends
    • 12/14/16
    • Media and Entertainment
    • Technology
    • United Kingdom
    • English

    UK TV viewing trends

    OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

  • Online sales account for a record breaking 48% of total Black Friday sales
    • 12/02/16
    • Fashion and Lifestyle
    • Home Appliances
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Home and Living
    • Online Pricing Intelligence
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Shopper
    • Trends and Forecasting
    • United Kingdom
    • English

    Online sales account for a record breaking 48% of total Black Friday sales

    This year we’ve seen a further evolution of Black Friday. The event, which in reality is still only a few years old on these shores, has become the key trading period in the UK retail calendar.

  • UK travellers seek out safe-haven destinations in wake of terror attacks
    • 11/30/16
    • Travel and Hospitality
    • United Kingdom
    • English

    UK travellers seek out safe-haven destinations in wake of terror attacks

    Latest data shows outbound demand ahead of last year

  • Generosity lives: Four in ten people help others a minimum of once a month
    • 11/30/16
    • Public Services
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • United Kingdom
    • English

    Generosity lives: Four in ten people help others a minimum of once a month

    Mexico, USA and Netherlands lead for populations who help others a minimum of once a month. Men slightly ahead of women overall, while 20-29 year olds lead across age groups.

  • Consumer Confidence Index drops five points
    • 11/30/16
    • Financial Services
    • Consumer Goods
    • FMCG
    • Consumer Panels
    • Trends and Forecasting
    • United Kingdom
    • English

    Consumer Confidence Index drops five points

    GfK’s long-running Consumer Confidence Index has decreased by five points this month to -8. All five of the measures in the Index saw decreases in November.

  • Financial advertisers gain instant access to GfK’s FRS consumer segments
    • 11/17/16
    • Financial Services
    • Technology
    • Digital Market Intelligence
    • United Kingdom
    • English

    Financial advertisers gain instant access to GfK’s FRS consumer segments

    GfK is releasing a portfolio of financial segments from its industry-leading Financial Research Survey (FRS). The segments are being made directly available to advertisers through Eyeota on its platform partners. This is the first time the global market research organization has shared its long-running market measurement study in this way, making it available for programmatic data activation and digital advertising.

  • Eyesight and memory loss are leading concerns around aging
    • 10/28/16
    • Health
    • Consumer Health
    • Dental and Oral Health
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • United Kingdom
    • English

    Eyesight and memory loss are leading concerns around aging

    Internationally, the top five physical conditions that people worry most about having, either now or as they age, are eyesight getting poorer, not being as mentally alert, lacking energy, having trouble taking care of themselves physically, and being unable to walk or drive.

  • Consumer Confidence Index drops two points
    • 10/28/16
    • Financial Services
    • Retail
    • Consumer Panels
    • Market Opportunities and Innovation
    • Point of Sales Analytics
    • Shopper
    • Trends and Forecasting
    • United Kingdom
    • English

    Consumer Confidence Index drops two points

    ...but consumers say they are not afraid to spend.

    GfK’s long-running Consumer Confidence Index has decreased by two points this month to -3. Two of the measures in the Index saw increases and three of the measures saw decreases in October.

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