GfK launches Supercrunch. The new unit with an independent market appearance offers customers a com-pletely new type of automated, user-defined analysis, helping them solve central marketing issues quickly and cost effectively.
But does January’s dip in Major Purchase Index predict slowing consumer spending for 2017?
GfK’s long-running Consumer Confidence Index has increased two points this month to -5. Three of the five measures saw increases in January, one was unchanged, and the other decreased.
Those aged 30-40 are most likely to share data for rewards. China, Mexico and Russia lead for people willing to share data. Germany, France and Brazil have the most people not willing to share data.
Roller-coaster year for UK consumer confidence
London, December 22, 2016 – GfK’s long-running Consumer Confidence Index has increased by one point this month to -7. Two of the five measures saw increases in December with the remaining three measures decreasing.
OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience
This year we’ve seen a further evolution of Black Friday. The event, which in reality is still only a few years old on these shores, has become the key trading period in the UK retail calendar.
Latest data shows outbound demand ahead of last year
Mexico, USA and Netherlands lead for populations who help others a minimum of once a month. Men slightly ahead of women overall, while 20-29 year olds lead across age groups.
GfK’s long-running Consumer Confidence Index has decreased by five points this month to -8. All five of the measures in the Index saw decreases in November.
GfK is releasing a portfolio of financial segments from its industry-leading Financial Research Survey (FRS). The segments are being made directly available to advertisers through Eyeota on its platform partners. This is the first time the global market research organization has shared its long-running market measurement study in this way, making it available for programmatic data activation and digital advertising.
Internationally, the top five physical conditions that people worry most about having, either now or as they age, are eyesight getting poorer, not being as mentally alert, lacking energy, having trouble taking care of themselves physically, and being unable to walk or drive.
...but consumers say they are not afraid to spend.
GfK’s long-running Consumer Confidence Index has decreased by two points this month to -3. Two of the measures in the Index saw increases and three of the measures saw decreases in October.