Internationally, 59 percent of people prefer a relaxing vacation, while 35 percent prefer an active one. Brazil, South Korea and China lead for favoring relaxing vacations; Italy, France and Spain lead for active holidays. Teenagers are the most energetic, with 43 percent preferring active vacations.
GfK’s long-running Consumer Confidence Index remains stable at -6 in March. Three of the five measures stayed at the same level and two measures saw increases.
The newly launched GfK Customer and Audience Activation service takes GfK data such as pan-European purchasing power and combines it with Eyeota’s audiences to create aggregated segments for digital activation.
A new poll conducted by GfK shows Jeremy Corbyn is as unpopular among British adults as US President Donald Trump.
56 percent of the UK's online population read books either daily or at least once a week - just under the international average of 59 percent (across 17 countries). China has highest percentage of “every day” book readers. Netherlands and South Korea tie for the highest percentage who say they never read books. Women are more likely to be avid book readers than men.
GfK’s long-running Consumer Confidence Index has decreased one point this month to -6. Three of the five measures saw decreases in February, and two measures saw increases.
GfK, has released findings showing which vehicle features, from a given list, people see as being ‘very important’ in a vehicle.
Another strong set of results for the final quarter of 2016 completes a further year of growth in sales of building materials through UK builders merchants.
Nearly three out of four GB consumers think prices have risen over the past year and they expect more rapid rises to come
Amazon’s biggest visual production to date, The Grand Tour, shows clear appeal among UK SVOD viewers. GfK’s established SVOD content tracking and analysis finds that the show swept the board versus other titles viewed on Amazon. It was the most viewed title in both November and December 2016, attracting the biggest audience reach for an Amazon show in the UK since GfK’s tracking service began in 2015.
Continued 4G expansion in China, plus accelerating growth in Russia, drove global demand over the year. Smartphone sales in 4Q16 totaled 391 million units globally, up six percent year-on-year. All regions except Western Europe saw year-on-year growth in 4Q16.
GfK launches Supercrunch. The new unit with an independent market appearance offers customers a completely new type of automated, user-defined analysis, helping them solve central marketing issues quickly and cost effectively.