Despite maintaining its reputation for having some of the most welcoming people in the world, Toronto dropped out of the top 10 list of desirable cities in the latest 2015 Anholt-GfK City Brands Index (CBI). Toronto placed 8th in the last CBI study, conducted in 2013.
New York City and Los Angeles have claimed third and fifth place, in the 2015 Anholt-GfK Roper City Brands IndexSM report, with NYC and LA improving on their 2013 rankings and DC slipping four places despite improving its score.
In a recent survey, GfK asked 1,000 drivers to rate the appeal of different types of connected car concepts and found 42% of Canadians prefer the "Ultra Safe" car, which makes driving as safe as possible. Highly rated features include emergency braking and emergency calling, which allows a car to directly call emergency services in the event of an accident; both concepts have the support of 62% of respondents.
GfK is expanding its North American presence in Fashion and Lifestyle consumer research with the appointment of Dave Melnick as Vice President of Consulting for these industries. Melnick joins GfK after 25 years of leading consumer insights and other key marketing functions at leading fashion retailers.
In a recent GfK global survey, consumers said they expect Smart Home services to have a big impact on their lives – bigger than wearables, connected cars, the Internet of Things (IoT), and six other emerging technologies. But what obstacles and expectations will Smart Home need to confront on its way to mainstream adoption?
At this week’s Consumer Electronics Show (CES), GfK’s Kevin Taylor (EVP and Head of Technology, North America) and Don Simons (Managing Director, Consumer Goods, North America) will share results from the company’s recent study, which included over 7,000 people in Brazil China, Germany, Japan, Korea, the UK, and the US.
We partnered with the hotel group to power its new guest experience program. The hotelier uses our GfK Echo solution to gather guest feedback in real-time from numerous sources, including guest survey results, property audits and guest reviews from websites.
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We helped a technology company to uncover insights into how customers make purchasing decisions and how these are influenced by different touchpoints.
We analyzed the auto manufacturer’s market impact using our Brand Vivo methodology – an approach that provides insight into consumer-brand relationships.