Most consumers may agree that having a tech-savvy Smart Home sounds appealing; but issues like device compatibility, affordability, and privacy could stand in the way.
To take a hike or just chill out – when it comes to vacations, Canadians seem to have trouble deciding.
A new 17-country report from GfK shows that 30% of the international online population read books “every day or most days.”
Digital display advertising has been growing in importance for many years, but the tools to provide insights into how to use it more effectively have been leaving marketers wanting something better.
Pfizer’s “Distant Memory” ad campaign – informed in part by GfK research – took home the Gold Award in the Mobile category at the Advertising Research Foundation’s David Ogilvy Awards ceremony.
The Supervisory Board of GfK SE has today appointed Peter Feld (51) as new Chief Executive Officer and Management Board member effective March 15, 2017.
As the "Smart Home" becomes reality in their fast-paced, connected lives, consumers expect seamless integration in their lives.
The pace of change driven by new technologies never slows. For our latest thinking on how five key trends will impact Connected Consumers now and next, explore our full Tech Trends 2017 report
The statistics are overwhelming. The impact that rich product data elements like videos and 360s have on increasing online purchase conversions is well documented, and is quickly evolving to replicate the in-store shopping experience for online customers. Augmented reality is the next big thing in rich content offering consumer engagement that goes beyond the in-store experience.
Canadian men and women have singled out reliability as the number one feature they are looking for when buying a vehicle today, a GfK survey has found. More than eight in ten (83%) women in Canada said reliability is “very important” in a vehicle, compared to 77% of Canadian men.
Consumers are more connected than ever. New technologies and the benefits they bring have a significant impact on people’s behavior and their relationships with brands. Find out what that means for your business!
In a newly released GfK study of 17 countries, Canadians were among the least likely to say they will share personal data in exchange for benefits and rewards.