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  • Canadians show strength in ability to disconnect from technology – GfK
    • 06/27/17
    • Press
    • Financial Services
    • Technology
    • Global Study
    • Connected Consumer
    • Canada
    • English

    Canadians show strength in ability to disconnect from technology – GfK

    According to just-released GfK research, Canadians are among the most empowered consumers globally when it comes to putting down their smartphones and turning off the TV.

  • At MRIA conference, GfK experts will focus on  “fin tech,” building effective market research
    • 05/31/17
    • Press
    • Financial Services
    • Technology
    • Canada
    • English

    At MRIA conference, GfK experts will focus on “fin tech,” building effective market research

    Thought leaders from GfK in Canada will take on key topics for marketers and researchers in two sessions at the annual Market Research and Intelligence Association (MRIA) conference

  • Infographic: Uplifting today's high-stress moms
    • 05/25/17
    • Consumer Goods
    • Trends and Forecasting
    • Consumer Life
    • Smart Home
    • Canada
    • English

    Infographic: Uplifting today's high-stress moms

    Building relationships with moms of today – and tomorrow – is a top priority for thousands of brands.
    GfK Consumer Life data show that moms today face extraordinary pressures – and have extremely high
    ambitions for themselves.

  • Canadians value time, life experiences above money, possessions
    • 05/24/17
    • Press
    • Global Study
    • Canada
    • English

    Canadians value time, life experiences above money, possessions

    In an online survey just released by GfK, half of Canadians firmly* believe that experiences are more important than possessions – compared to just 3% who firmly disagree with that. 

  • Infographic: Smart Home and the Millennial divide
    • 05/08/17
    • Technology
    • Consumer Goods
    • Trends and Forecasting
    • Consumer Life
    • Smart Home
    • Canada
    • English

    Infographic: Smart Home and the Millennial divide

    Most consumers may agree that having a tech-savvy Smart Home sounds appealing; but issues like device compatibility, affordability, and privacy could stand in the way.

  • Vacation planning: Canadians slightly  favor restful getaways over active ones
    • 04/26/17
    • Travel and Hospitality
    • Global Study
    • Canada
    • English

    Vacation planning: Canadians slightly favor restful getaways over active ones

    To take a hike or just chill out – when it comes to vacations, Canadians seem to have trouble deciding.

  • 50% of Canada’s online population read books at least once a week – lower than global average
    • 03/22/17
    • Press
    • Media and Entertainment
    • Global Study
    • Canada
    • English

    50% of Canada’s online population read books at least once a week – lower than global average

    A new 17-country report from GfK shows that 30% of the international online population read books “every day or most days.” 

  • Accelerate and optimize your digital ad spend
    • 03/21/17
    • Brand and Customer Experience
    • Canada
    • English

    Accelerate and optimize your digital ad spend

    Digital display advertising has been growing in importance for many years, but the tools to provide insights into how to use it more effectively have been leaving marketers wanting something better.

  • GfK insights contribute to Ogilvy-winning Pfizer campaign
    • 03/21/17
    • Health
    • Consumer Health
    • Brand and Customer Experience
    • Canada
    • English

    GfK insights contribute to Ogilvy-winning Pfizer campaign

    Pfizer’s “Distant Memory” ad campaign – informed in part by GfK research – took home the Gold Award in the Mobile category at the Advertising Research Foundation’s David Ogilvy Awards ceremony.

  • Peter Feld joins GfK SE as new CEO
    • 03/10/17
    • Financial Services
    • Health
    • Consumer Health
    • Optics and Acoustics
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Media Measurement
    • Brand and Customer Experience
    • Consumer Panels
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Market Opportunities and Innovation
    • Mystery Shopping
    • Promotion and Causal Retail
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Shopper
    • Trends and Forecasting
    • User Experience (UX)
    • Canada
    • English

    Peter Feld joins GfK SE as new CEO

    The Supervisory Board of GfK SE has today appointed Peter Feld (51) as new Chief Executive Officer and Management Board member effective March 15, 2017.

  • An understanding of tomorrow's Smart Home consumer...today.
    • 03/06/17
    • Canada
    • English

    An understanding of tomorrow's Smart Home consumer...today.

    As the "Smart Home" becomes reality in their fast-paced, connected lives, consumers expect seamless integration in their lives.

  • Five Tech Trends you can’t afford to ignore in 2017
    • 03/01/17
    • Connected Consumer
    • Tech Trends
    • Canada
    • English

    Five Tech Trends you can’t afford to ignore in 2017

    The pace of change driven by new technologies never slows. For our latest thinking on how five key trends will impact Connected Consumers now and next, explore our full Tech Trends 2017 report

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