According to just-released GfK research, Canadians are among the most empowered consumers globally when it comes to putting down their smartphones and turning off the TV.
Thought leaders from GfK in Canada will take on key topics for marketers and researchers in two sessions at the annual Market Research and Intelligence Association (MRIA) conference.
Building relationships with moms of today – and tomorrow – is a top priority for thousands of brands.
GfK Consumer Life data show that moms today face extraordinary pressures – and have extremely high
ambitions for themselves.
In an online survey just released by GfK, half of Canadians firmly* believe that experiences are more important than possessions – compared to just 3% who firmly disagree with that.
Most consumers may agree that having a tech-savvy Smart Home sounds appealing; but issues like device compatibility, affordability, and privacy could stand in the way.
To take a hike or just chill out – when it comes to vacations, Canadians seem to have trouble deciding.
A new 17-country report from GfK shows that 30% of the international online population read books “every day or most days.”
Digital display advertising has been growing in importance for many years, but the tools to provide insights into how to use it more effectively have been leaving marketers wanting something better.
Pfizer’s “Distant Memory” ad campaign – informed in part by GfK research – took home the Gold Award in the Mobile category at the Advertising Research Foundation’s David Ogilvy Awards ceremony.
The Supervisory Board of GfK SE has today appointed Peter Feld (51) as new Chief Executive Officer and Management Board member effective March 15, 2017.
As the "Smart Home" becomes reality in their fast-paced, connected lives, consumers expect seamless integration in their lives.
The pace of change driven by new technologies never slows. For our latest thinking on how five key trends will impact Connected Consumers now and next, explore our full Tech Trends 2017 report