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  • To maintain physical health, Canadians  spend time with family, friends, pets
    • 09/27/17
    • Trends and Forecasting
    • Consumer Life
    • Canada
    • English

    To maintain physical health, Canadians spend time with family, friends, pets

    According to a recent GfK study in 17 countries, two-thirds (68%) of Canadians value “spending time with family, friends or pets” as something they do regularly to maintain physical health. This makes it the #1 choice for Canadians among 10 activities mentioned in the survey.

  • Consumer insights competition focuses on Now Generation, purchase journeys
    • 09/07/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Shopper
    • User Experience (UX)
    • Canada
    • English

    Consumer insights competition focuses on Now Generation, purchase journeys

    In its sixth annual Next Generation (“NextGen”) Competition for undergraduates, GfK in North America is urging students to explore such key marketing topics as purchase journeys, teen and young adult consumers (the Now Generation), and “future-proof” innovations.

  • Most Canadians are infrequent gardeners
    • 08/23/17
    • Press
    • Consumer Goods
    • Home and Living
    • Global Study
    • Canada
    • English

    Most Canadians are infrequent gardeners

    In an online survey just released by GfK, one quarter (25%) of Canadian consumers report that they never garden or do yard work, and another 28% say they do so less than once a month. 

  • Canadians show strength in ability to disconnect from technology – GfK
    • 06/27/17
    • Press
    • Financial Services
    • Technology
    • Global Study
    • Connected Consumer
    • Canada
    • English

    Canadians show strength in ability to disconnect from technology – GfK

    According to just-released GfK research, Canadians are among the most empowered consumers globally when it comes to putting down their smartphones and turning off the TV.

  • At MRIA conference, GfK experts will focus on  “fin tech,” building effective market research
    • 05/31/17
    • Press
    • Financial Services
    • Technology
    • Canada
    • English

    At MRIA conference, GfK experts will focus on “fin tech,” building effective market research

    Thought leaders from GfK in Canada will take on key topics for marketers and researchers in two sessions at the annual Market Research and Intelligence Association (MRIA) conference

  • Canadians value time, life experiences above money, possessions
    • 05/24/17
    • Press
    • Global Study
    • Canada
    • English

    Canadians value time, life experiences above money, possessions

    In an online survey just released by GfK, half of Canadians firmly* believe that experiences are more important than possessions – compared to just 3% who firmly disagree with that. 

  • Vacation planning: Canadians slightly  favor restful getaways over active ones
    • 04/26/17
    • Travel and Hospitality
    • Global Study
    • Canada
    • English

    Vacation planning: Canadians slightly favor restful getaways over active ones

    To take a hike or just chill out – when it comes to vacations, Canadians seem to have trouble deciding.

  • 50% of Canada’s online population read books at least once a week – lower than global average
    • 03/22/17
    • Press
    • Media and Entertainment
    • Global Study
    • Canada
    • English

    50% of Canada’s online population read books at least once a week – lower than global average

    A new 17-country report from GfK shows that 30% of the international online population read books “every day or most days.” 

  • Peter Feld joins GfK SE as new CEO
    • 03/10/17
    • Financial Services
    • Health
    • Consumer Health
    • Optics and Acoustics
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Media Measurement
    • Brand and Customer Experience
    • Consumer Panels
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Market Opportunities and Innovation
    • Mystery Shopping
    • Promotion and Causal Retail
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Shopper
    • Trends and Forecasting
    • User Experience (UX)
    • Canada
    • English

    Peter Feld joins GfK SE as new CEO

    The Supervisory Board of GfK SE has today appointed Peter Feld (51) as new Chief Executive Officer and Management Board member effective March 15, 2017.

  • Canadians value reliability most when buying a vehicle today
    • 02/23/17
    • Technology
    • Automotive
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • Consumer Life
    • Connected Consumer
    • Connected car
    • Global Consumer Values
    • Canada
    • English

    Canadians value reliability most when buying a vehicle today

    Canadian men and women have singled out reliability as the number one feature they are looking for when buying a vehicle today, a GfK survey has found. More than eight in ten (83%) women in Canada said reliability is “very important” in a vehicle, compared to 77% of Canadian men. 

  • In global GfK study, Canadians show strong reluctance to share personal data
    • 01/26/17
    • Technology
    • Trends and Forecasting
    • Consumer Life
    • Connected Consumer
    • Canada
    • English

    In global GfK study, Canadians show strong reluctance to share personal data

    In a newly released GfK study of 17 countries, Canadians were among the least likely to say they will share personal data in exchange for benefits and rewards.

  • Among Symptoms of Aging, Loss of Mental Agility and Mobility Cause Greatest Concern among Canadians
    • 12/19/16
    • Health
    • Market Opportunities and Innovation
    • Global Study
    • Canada
    • English

    Among Symptoms of Aging, Loss of Mental Agility and Mobility Cause Greatest Concern among Canadians

    In just-released GfK research, Canadians’ concerns about key symptoms of aging were higher than global averages, with four in ten Canadians saying they are worried about not being mentally alert/losing their memory (43%), losing mobility/being unable to walk or drive (42%), and having trouble taking care of themselves physically (40%).

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