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Press release
Brand and Customer Experience|Belgium|English

Only 1 in 4 Belgians know that the purchase price of a refrigerator amounts to only 20 percent of the actual cost

Leuven, 19.04.2017

Today Recupel launches the “zuinigekoelkast.be” website. This website should help Belgians to reduce both their energy consumption and their ecological footprint. “A study conducted by GfK has uncovered a lot of interesting facts”, says Suzanne Dautzenberg of GfK. “98 percent of the Belgians indicate that energy efficiency is important to them, but only few know the proportion of refrigerator consumption within the total energy consumption of a family.” Most Belgians also don’t know that the purchase price of a refrigerator amounts to only 20 percent of the actual cost, and that the remaining 80 percent are electricity costs. The goal of this website is to inform Belgians as well as possible, by including an online energy calculator amongst others, so he can make a decision that benefits both the environment as his wallet.

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