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Press release
Travel and Hospitality|Belgium|English

ABTO 2.0: bringing market research innovation to the Belgian travel industry

Leuven, 25.09.2017

As announced, ABTO, the Belgian Tour Operation Association, will bring strong innovation to its market research as part of their brand new strategic plan. Pierre Fivet, director of the Market Intelligence 2.0 group of ABTO, talked to several companies to see who could present the best approach, keeping an eye on the needs & challenges of all ABTO members. Luc Coussement, president of the ABTO board, is now proud to present the partnership with GfK Belgium, bringing market research innovation to the Belgian travel industry.

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