GfK has signed a contract with SAUDI MEDIA MEASUREMENT COMPANY (SMMC) to introduce a new television audience measurement (TAM) service in the Kingdom of Saudi Arabia.
Results of the GfK TEMAX® Belgium for the third quarter of 2013
Findings of the GfK Consumer Climate Europe study for the third quarter of 2013
This year, two winners received the GfK Market Research Award. Rachelle Leukel wrote her thesis on the effect of curiosity and aversion to regret on consumer behavior. Brecht Vangheluwe wrote his thesis on the effect of manipulation on consumer behavior.
On 1 August 2013, Significant GfK and GfK Audimetrie merged to become GfK Belgium. With this merger, GfK Belgium has taken its first step towards new synergies in 360° market research.
Results of the GfK TEMAX® Belgium for the second quarter of 2013
By combining GfK and PCNData, deeper insights arise to help customers to further improve their promotion effectiveness.