The positive mood among European consumers has continued into the first quarter of 2017. At the end of December 2016, the consumer climate for the 28 EU countries had already risen to its highest level since January 2008. In January 2017, it further climbed by two points to 19.9 points, before settling at a level of 18.9 in March. This is one of the results of the GfK consumer climate study for Europe in the first quarter of 2017.
Today Recupel launches the website “zuinigekoelkast.be” (economy fridge). This website should help the Belgians to reduce both their energy consumption and ecological footprint.
One month without alcohol: piece of cake for some, but a huge challenge for others.
A 17-country report just released by global market analysts, GfK, shows that 30 percent of the international online population read books “every day or most days”. This is lead by China at 36 percent, closely followed by Spain and the UK at 32 percent each. However, if the segment is widened to include both daily readers and those who read “at least once a week”, the international total rises to 59 percent, with China firmly in the lead (70 percent of its population), followed by Russia (59 percent) and Spain (57 percent).
Over a third (36 percent) of the online population across 17 countries see having the latest driver technology in a vehicle (e.g., steering or parking assist, adaptive cruise control, keyless entry or ignition) as ‘very important’, and over a quarter (28 percent) say the same for the latest passenger technology (audio or video streaming, social network connectivity, etc.).
Overall, consumer confidence in Europe experienced very positive growth in the fourth quarter of 2016. The GfK consumer climate for the 28 EU countries rose by 5.6 points to 17.9 points in December, its highest value since January 2008. Over the year, the individual indicators – economic and income expectationss and propensity to buy – did not develop uniformly.
Over a quarter (27 percent) of internet users across 17 countries strongly agree that they are willing to share their personal data in exchange for benefits or rewards like lower costs or personalized service. This contrasts to 19 percent who are firmly unwilling to share their data.
Holidays and seasonal sales; the ideal time to go shopping. Belgians have increased spending in recent weeks and have purchased gifts for others as well as something for themselves.
In the third quarter of 2016 the smartphone passed the tablet as the third most popular device for online shopping: 16 percent of Belgians purchased a product or service via their smartphone. Although laptops and desktops are still by far the most important devices for e-commerce, this information does indicate an important, mobile trend.
GfK Belgium was recently invited to join the key note speakers at the global Motorsport Marketing & Sponsorship Forum at the Motorsport Vision Centre in Brands Hatch London. On January 26th, GfK will discuss the latest trends in sponsorship & sports marketing research & strategy.
GfK Belgium was appointed by the European Sponsorship Association (ESA) to be in the jury of the ESA Excellence Awards, celebrating the best sponsorships across Europe.
Internationally, the top five physical conditions that people worry most about having, either now or as they age, are eyesight getting poorer, not being as mentally alert, lacking energy, having trouble taking care of themselves physically, and being unable to walk or drive.