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  • Trust in Professions Report 2016 - Firefighters are ranked first place whereas politicians occupy last place
    • 05/19/16
    • Belgium
    • English

    Trust in Professions Report 2016 - Firefighters are ranked first place whereas politicians occupy last place

    The Trust in Professions Report 2016 based on a global study conducted by GfK Verein encompasses the empirically researched trust placed in over 30 professions. While trust in so called undisputed professions, such as firefighters, doctors or craftsmen remains stable in 2016, occupations such as bank assistants, retailers or sellers as well as judges and policeman are mid-table in the rankings. Politicians are globally ranked on an extremely low level of trust. The Trust in Professions Report 2016 is based on around 30.000 consumer interviews conducted in 27 countries.

  • Hong Kong, North America and UAE are world’s most “connected” populations
    • 05/13/16
    • Belgium
    • English

    Hong Kong, North America and UAE are world’s most “connected” populations

    Hong Kong and North America have the world’s most highly connected consumers - but people in the United Arab Emirates are closing in fast. 

  • Savers just outnumber fun-lovers, internationally
    • 05/03/16
    • Belgium
    • English

    Savers just outnumber fun-lovers, internationally

    Internationally, people with a ‘save now’ mindset just outnumber people with a ‘have fun now’ mindset – but the numbers are very close.

  • Connected Consumer Index
    • 04/27/16
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • Connected Consumer
    • Belgium
    • English

    Connected Consumer Index

    GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content. 

  • Belgian households eat fish every two weeks
    • 04/26/16
    • Consumer Panels
    • Belgium
    • English

    Belgian households eat fish every two weeks

    The seafood salon opens its doors today in Brussels. With regards to this, we‘ve had a look at the annual fish consumption in Belgium.

  • Online vs. traditional sales – where do Connected Consumers in Europe go to purchase Technical Consumer Goods (TCG)
    • 04/25/16
    • Connected Consumer
    • Future of Retail
    • Belgium
    • English

    Online vs. traditional sales – where do Connected Consumers in Europe go to purchase Technical Consumer Goods (TCG)

    Which European markets offer the most potential for online sales of technical consumer goods? Download the infographic below and find out

  • European retail in 2016: Slow but real-value growth
    • 04/21/16
    • Retail
    • Belgium
    • English

    European retail in 2016: Slow but real-value growth

    GfK has carried out a comprehensive analysis of the European retail scene in 33 European countries. The study examines purchasing power, the retail share of the population's total expenditures, inflation, sales area productivity as well as a turnover prognosis for 2016. The study is part of the new edition of ACROSS Magazine, which is being launched at the 2016 ICSC European conference in Milano, Italy.

  • European consumers fear economic slowdown
    • 04/20/16
    • Public Services
    • Belgium
    • English

    European consumers fear economic slowdown

    During the first quarter of 2016, the Syrian war as an ongoing cause of the refugee crisis, the terrorist threat in Europe, Great Britain's possible exit from the EU and the continued recession in major developing countries weakened the consumer climate and, in particular, the economic and income expectations of European consumers. Between December 2015 and March 2016, the consumer climate for the EU28 fell by 3.2 points to 9 points.

  • Belgian Cycling Federation relies on expertise of GfK to analyze the media value & -ROI of their partners objectively
    • 03/31/16
    • Media and Entertainment
    • Belgium
    • English

    Belgian Cycling Federation relies on expertise of GfK to analyze the media value & -ROI of their partners objectively

    GfK recently monitored & analyzed the World Championship Cyclocross & their partners in Belgium, for the Royal Belgian Cycling Federation.

  • GfK Belgium on the wheel of Record Bank E3 Harelbeke
    • 03/24/16
    • Media and Entertainment
    • Belgium
    • English

    GfK Belgium on the wheel of Record Bank E3 Harelbeke

    GfK’s Media & Entertainment department will fully monitor the 59th edition of the Record Bank E3 Harelbeke tomorrow.

  • Connecting the dots between digital and traditional media
    • 03/15/16
    • Media and Entertainment
    • Media Measurement
    • Belgium
    • English

    Connecting the dots between digital and traditional media

    We investigated the role of social media chatter in generating awareness and readership of Vanity Fair’s Caitlyn Jenner issue.

  • Generation marketing: make your brand 50+ proof!
    • 03/14/16
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Belgium
    • English

    Generation marketing: make your brand 50+ proof!

    Get to know the latest insights and trends of these consumers at this seminar: segmentation, brand loyalty, media behavior and both on- and offline purchase behavior, including the relation to other generations and influences on each other will be covered in this seminar.

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