Discover the status of e-commerce in Belgium of Q1 2016
Traditional tour operators have a stronger connection with consumers than their competitors that are only present online. A possible reason for this is that they follow an omnichannel strategy and thus work both online and offline. This strong relationship with traditional tour operators is mainly determined by customer service. For online players it’s the transparent booking conditions and the efficient booking process that contribute to the brand’s success.
With the Euro 2016 approaching, GfK Belgium conducted research & analysis on the effects of the World Cup football in 2014 on the sales numbers of a few typical football products like TVs and beer, compared to a “normal” year.
Over half (56 percent) of people internationally have at least one pet living with them, with dogs proving most popular in Latin America, while Russian and French pet-owners prefer cats. This is according to an online survey of over 27,000 people across 22 countries, conducted by GfK.
The new year did not start well for Retail. Reasons for this bad start are multiple: Asian stock markets crashing early January, consumer confidence declining month after month, the horrible terror attacks leading to a lockdown in Brussels and a shutdown of our national airport, and our government announcing new measures will be necessary to get the budget under control.
Welcome to the first Retail Report of 2016! If you want to find out how the Belgian non-food market performed in the first quarter of 2016, then stay tuned.
Well, Belgian retail didn’t get off to a good start in 2016. Sales value of the non-food market declined by 2.5% in the first quarter, compared to the same period last year.
After a challenging 2015 for the Home Improvement market we take a look at the performance of the market in the first 3 months of 2016. In total, the market remains stable during this first quarter.
Despite a more positive trend the last few weeks, the first quarter of 2016 closed with a decline -7, 5% both in volume and in revenue.
In Belgium, the digital product sales continue growing and no longer fail to compensate for the physical loss.
Although Small Domestic Appliances have always shown a steady growth during previous years, we do see a decline during the first quarter of 2016. And besides that, some of the ‘growth drivers’ of SDA cannot attain the same sales results as previous year.
One could expect a relapse after a record breaking year 2015 in Major Domestic Appliances. Nevertheless, overall MDA market is growing slightly once more in the first quarter. The surplus originated solely from a fantastic February, exceeding the effect of an extra intercalary day this year.
For the total Telecom business 2016 started more dramatically than 2015 ended… and this is an understatement!