In Q2 the Home Entertainment market in Belgium declines by 1.1%, as Video on Demand and Streaming fail to compensate for the loss made in Gaming.
The second quarter of 2016 is more positive compared to the start of 2016. We saw a nice growth of 8% compared to the same period last year.
There is still no trace of a weakening Belgian white goods market. On the contrary, volumes in Q2 rose even stronger than during past quarters. Hence, Belgium is in line with the general European upward trend.
During the first 6 months of 2016 a clear trend becomes visible: less mobile handsets are sold but consumers choose more expensive and better equipped devices. The fact that the Belgian operators offer attractive subsidy models is definitely one of the main reasons for this trend.
During the second quarter of 2016 the IT and Office Equipment market decreased in value by only -0.5%, to reach a closing value of €460m.
The EC Football 2016 in France turned out to be a catalyst for CE business in the 2nd quarter of 2016: an increase in value of almost 4% compared to Q2/2015!
Again we noticed a decline in non-food sales during the second quarter of 2016. The reasons behind this decline are difficult to determine. Although on macro-level, unemployment rate declined and disposable income increased, consumer spending didn’t grow within the non-food market.
Welcome again to the second Retail Report of 2016. Do you want to know how the Belgian non-food market performed during the second quarter of 2016? Then you have come to the right place.
When it comes to what aspect of their home people would most like to improve, the most popular answers among the online population across 22 countries are the interior décor or design (39 percent), the overall size or layout (38 percent), and the furniture (35 percent).
Since its release on July 6th 2016, Pokémon Go has been breaking records all over the place. Only a few days after the launch, the app was used more often than Snapchat, Tinder, Instagram and Facebook on a day-to-day basis.
Any business selling a product knows that having the right packaging is crucial for increasing sales. Consumers are overwhelmed with choice. Consequently, how items are presented to them in-store or online plays a major role in determining their final purchase decision.
The media industry will never stand still and you need to keep up to date with current and future media consumption patterns. Whether you need to measure advertising efficiency, analyze customer loyalty, or develop and schedule content, we can help. Discover why our experts continue to be at the forefront of media measurement globally.