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  • Telecom: Business that keeps on growing
    • 08/24/16
    • Point of Sales Tracking
    • Belgium
    • English

    Telecom: Business that keeps on growing

    During the first 6 months of 2016 a clear trend becomes visible: less mobile handsets are sold but consumers choose more expensive and better equipped devices. The fact that the Belgian operators offer attractive subsidy models is definitely one of the main reasons for this trend.

  • IT & Office: Heavy decline from first quarter slows down in second quarter
    • 08/24/16
    • Point of Sales Tracking
    • Belgium
    • English

    IT & Office: Heavy decline from first quarter slows down in second quarter

    During the second quarter of 2016 the IT and Office Equipment market decreased in value by only -0.5%, to reach a closing value of €460m.

  • Consumer Electronics: King Football rules the business
    • 08/24/16
    • Point of Sales Tracking
    • Belgium
    • English

    Consumer Electronics: King Football rules the business

    The EC Football 2016 in France turned out to be a catalyst for CE business in the 2nd quarter of 2016: an increase in value of almost 4% compared to Q2/2015!

  • Retail in general: For the second quarter in row a decline in non-food sales
    • 08/24/16
    • Point of Sales Tracking
    • Belgium
    • English

    Retail in general: For the second quarter in row a decline in non-food sales

    Again we noticed a decline in non-food sales during the second quarter of 2016. The reasons behind this decline are difficult to determine. Although on macro-level, unemployment rate declined and disposable income increased, consumer spending didn’t grow within the non-food market.

  • Retail Reports Q2 2016
    • 08/24/16
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q2 2016

    Welcome again to the second Retail Report of 2016. Do you want to know how the Belgian non-food market performed during the second quarter of 2016? Then you have come to the right place.

  • Home improvement: women aspire to better décor; men to better size and layout
    • 08/23/16
    • Belgium
    • English

    Home improvement: women aspire to better décor; men to better size and layout

    When it comes to what aspect of their home people would most like to improve, the most popular answers among the online population across 22 countries are the interior décor or design (39 percent), the overall size or layout (38 percent), and the furniture (35 percent).

  • Powerbanks sales shoot through the roof thanks to Pokémon Go
    • 08/11/16
    • Technology
    • Point of Sales Tracking
    • Belgium
    • English

    Powerbanks sales shoot through the roof thanks to Pokémon Go

    Since its release on July 6th 2016, Pokémon Go has been breaking records all over the place. Only a few days after the launch, the app was used more often than Snapchat, Tinder, Instagram and Facebook on a day-to-day basis.

  • The critical role of packaging in innovation
    • 08/03/16
    • Market Opportunities and Innovation
    • GfK PackEdge
    • Belgium
    • English

    The critical role of packaging in innovation

    Any business selling a product knows that having the right packaging is crucial for increasing sales. Consumers are overwhelmed with choice. Consequently, how items are presented to them in-store or online plays a major role in determining their final purchase decision.

  • The future of media
    • 08/02/16
    • Media and Entertainment
    • Media Measurement
    • Belgium
    • English

    The future of media

    The media industry will never stand still and you need to keep up to date with current and future media consumption patterns. Whether you need to measure advertising efficiency, analyze customer loyalty, or develop and schedule content, we can help. Discover why our experts continue to be at the forefront of media measurement globally.

  • One in three ‘always concerned’ about their safety and security
    • 07/22/16
    • Belgium
    • English

    One in three ‘always concerned’ about their safety and security

    Close to a third (32 percent) of the online population across 21 countries firmly agree that they are always concerned about their safety and security, compared to only ten percent who firmly indicate that they are not.

  • Now that we have recovered from the shock of the loss of the Red Devils, it is time to see how the Belgians have behaved during the Euro 2016
    • 07/20/16
    • Belgium
    • English

    Now that we have recovered from the shock of the loss of the Red Devils, it is time to see how the Belgians have behaved during the Euro 2016

    GfK conducted research on how Belgians have experienced the Euro 2016 and more specifically the games of the Red Devils.

  • “Always reachable” mindset is above 40 percent, led by Russia, China and Turkey.
    • 06/22/16
    • Belgium
    • English

    “Always reachable” mindset is above 40 percent, led by Russia, China and Turkey.

    Internationally, 42 percent of the online connected population agree firmly1 with the statement “To me, it is important to always be reachable wherever I am” – and only 11 percent firmly disagree1.  However, four countries – Germany, Sweden, Canada and Netherlands – run counter to this trend, with more of their connected consumers firmly disagreeing than agreeing.

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