After a challenging 2015 for the Home Improvement market we take a look at the performance of the market in the first 3 months of 2016. In total, the market remains stable during this first quarter.
Despite a more positive trend the last few weeks, the first quarter of 2016 closed with a decline -7, 5% both in volume and in revenue.
In Belgium, the digital product sales continue growing and no longer fail to compensate for the physical loss.
Although Small Domestic Appliances have always shown a steady growth during previous years, we do see a decline during the first quarter of 2016. And besides that, some of the ‘growth drivers’ of SDA cannot attain the same sales results as previous year.
One could expect a relapse after a record breaking year 2015 in Major Domestic Appliances. Nevertheless, overall MDA market is growing slightly once more in the first quarter. The surplus originated solely from a fantastic February, exceeding the effect of an extra intercalary day this year.
For the total Telecom business 2016 started more dramatically than 2015 ended… and this is an understatement!
During the first quarter of 2016 the IT and Office Equipment market decreased in value by nearly
-8%. This is the worst decline ever recorded during a first quarter of the year.
After a successful Q4 2015, thanks to some strong promotions by Belgian operators, the TV business fell back in the first quarter of 2016.
Technology plays a crucial role in today’s society and has, thanks to its developments, a huge impact on our everyday life. Wearables, virtual reality, 3D printing... are only a few examples of “the 10 tech trends of 2016” according to GfK. Read the full article where we have a closer look at the impact of technology on ‘housing’: Smart Home.
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