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  • Home Improvement: Home Improvement remains stable in Q1 2016
    • 05/25/16
    • Point of Sales Tracking
    • Belgium
    • English

    Home Improvement: Home Improvement remains stable in Q1 2016

    After a challenging 2015 for the Home Improvement market we take a look at the performance of the market in the first 3 months of 2016. In total, the market remains stable during this first quarter.

  • Books: Comic book sales hit the roof in first quarter of 2016
    • 05/25/16
    • Point of Sales Tracking
    • Belgium
    • English

    Books: Comic book sales hit the roof in first quarter of 2016

    Despite a more positive trend the last few weeks, the first quarter of 2016 closed with a decline -7, 5% both in volume and in revenue.

  • Media & Entertainment: Increasing importance of top 10 bestsellers
    • 05/25/16
    • Point of Sales Tracking
    • Belgium
    • English

    Media & Entertainment: Increasing importance of top 10 bestsellers

    In Belgium, the digital product sales continue growing and no longer fail to compensate for the physical loss.

  • Small Domestic Appliances: Difficult start for Small Domestic Appliances
    • 05/25/16
    • Point of Sales Tracking
    • Belgium
    • English

    Small Domestic Appliances: Difficult start for Small Domestic Appliances

    Although Small Domestic Appliances have always shown a steady growth during previous years, we do see a decline during the first quarter of 2016. And besides that, some of the ‘growth drivers’ of SDA cannot attain the same sales results as previous year.

  • Major Domestic Appliances: Even further growth for Major Domestic Appliances
    • 05/25/16
    • Point of Sales Tracking
    • Belgium
    • English

    Major Domestic Appliances: Even further growth for Major Domestic Appliances

    One could expect a relapse after a record breaking year 2015 in Major Domestic Appliances. Nevertheless, overall MDA market is growing slightly once more in the first quarter. The surplus originated solely from a fantastic February, exceeding the effect of an extra intercalary day this year. 

  • Telecom: Telecom business under pressure!
    • 05/25/16
    • Point of Sales Tracking
    • Belgium
    • English

    Telecom: Telecom business under pressure!

    For the total Telecom business 2016 started more dramatically than 2015 ended… and this is an understatement!

  • IT & Office: heavy decline
    • 05/25/16
    • Point of Sales Tracking
    • Belgium
    • English

    IT & Office: heavy decline

    During the first quarter of 2016 the IT and Office Equipment market decreased in value by nearly
    -8%. This is the worst decline ever recorded during a first quarter of the year.

  • Consumer Electronics: Preparations for the European Championships
    • 05/25/16
    • Point of Sales Tracking
    • Belgium
    • English

    Consumer Electronics: Preparations for the European Championships

    After a successful Q4 2015, thanks to some strong promotions by Belgian operators, the TV business fell back in the first quarter of 2016.

  • Are Belgians ready for the Smart Home trend?
    • 05/23/16
    • Technology
    • Digital Market Intelligence
    • Belgium
    • English

    Are Belgians ready for the Smart Home trend?

    Technology plays a crucial role in today’s society and has, thanks to its developments, a huge impact on our everyday life. Wearables, virtual reality, 3D printing... are only a few examples of “the 10 tech trends of 2016” according to GfK. Read the full article where we have a closer look at the impact of technology on ‘housing’: Smart Home.

  • Online shopping, where do I begin?
    • 05/23/16
    • Public Services
    • Belgium
    • English

    Online shopping, where do I begin?

    Two online consumer surveys: ‘Identifying the main cross border obstacles of the Digital Single Market and where they matter most’

  • Get inspired at our OB-Sessions
    • 05/23/16
    • Belgium
    • English

    Get inspired at our OB-Sessions

    OB-Session, or "Optimise your Business Session", is GfK's new approach to bring marketers and researchers closer to their consumers.

  • Why is the consumer at the heart of your innovations but not at the heart of your research?
    • 05/23/16
    • Market Opportunities and Innovation
    • Belgium
    • English

    Why is the consumer at the heart of your innovations but not at the heart of your research?

    Everybody talks about consumer centricism, so why does concept testing and pre-launch research still focus on the product? Brands try hard to design their strategic and tactical marketing around the consumer, addressing each as individually as possible. And in recent years, this has also become true for companies’ innovation efforts.

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