In one of the latest Research News features, Catherine Eddy explains how turning user experience research tools inwards has helped reduce staff turnover and improve workplace culture.
Following a series of organisational restructures and acquisitions, staff attrition rates – 20 per cent by 2013 – had reached a level of concern for the GfK ANZ leadership team. This led to some introspection as GfK sought to improve retention and workplace culture. In 2015 staff turnover has halved due to the implementation of a number of programs based on employee user experience.
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