The new GfK Connected Consumer Index is a ranking of 78 countries and eight world regions that provides fast and direct comparison of how highly connected each population is.
Internationally, people with a ‘save now’ mindset just outnumber people with a ‘have fun now’ mindset – but the numbers are very close.
GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content.
Internationally, 23 percent of online consumers agree virtual interactions can be as good as being there in person.
In the first of an ongoing series of articles based around GfK's Futurebuy and ConsumerLife studies, here Norrelle Goldring looks at the increasing influence of strangers on our shopping journey.
Norrelle Goldring from GfK introduces a new series on principles of retail profit, growth, store execution and customer experience.
Results for GfK TEMAX® Australia for the fourth quarter of 2015
What are the major (as opposed to minor) reasons that motivate people to try to look their best?
In the second of the Retail Rules series, Norrelle Goldring from GfK discusses customer lifetime value and product/price mix.
Money and self-pressure are the leading major causes of stress in APAC; Japanese are the least stressed
Movies remained the most popular type of video product in 2014, accounting for 49.5 per cent of total DVD and Blu-ray retail sales value, down from 57.7 per cent in 2013.
GfK has reported a year on year growth in the Australian 'Photo' category for July-September, the first positive quarterly result in over three years.