Insights
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- 08/08/16
- Technology
- Australia
- English
“Always reachable” mindset is above 40 percent led by Russia, China and TurkeyInternationally, 42 percent of the online connected population agree firmly with the statement “To me, it is important to always be reachable wherever I am” – and only 11 percent firmly disagree.
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- 08/03/16
- Market Opportunities and Innovation
- GfK PackEdge
- Australia
- English
The critical role of packaging in innovationAny business selling a product knows that having the right packaging is crucial for increasing sales. Consumers are overwhelmed with choice. Consequently, how items are presented to them in-store or online plays a major role in determining their final purchase decision.
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- 07/13/16
- Connected Consumer
- Australia
- English
Over four in five APAC online consumers access the internet daily on their smartphones: GfKWith the escalating penetration of smartphones and improving internet infrastructure across APAC, the mobile device has become consumers’ primary gateway to the internet.
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- 05/18/16
- Media and Entertainment
- Media Measurement
- Australia
- English
GfK successfully launches new RAM survey results in New ZealandWe’re delighted to announce that on Thursday 5 May, we released the results of our first RAM survey as part of our new 5-year Media Measurement contract with the New Zealand radio JIC: the Radio Broadcasters Association (RBA).
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- 05/17/16
- Press
- Global Study
- Australia
- English
GfK Verein: Trust in Professions Report 2016In Australia´s trust ranking politicians perform the worst, firefighters and nurses the best.
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- 05/10/16
- Retail
- Technology
- Consumer Goods
- Australia
- English
Wireless audio thriving in AustraliaThe make-up of the Australian audio hardware market has been transformed in recent years.
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- 05/10/16
- Technology
- Connected Consumer
- Australia
- English
Hong Kong continues to be the world’s most “connected” population in 2016The new GfK Connected Consumer Index is a ranking of 78 countries and eight world regions that provides fast and direct comparison of how highly connected each population is.
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- 04/28/16
- Financial Services
- Market Opportunities and Innovation
- Trends and Forecasting
- Australia
- English
Savers just outnumber fun-lovers internationallyInternationally, people with a ‘save now’ mindset just outnumber people with a ‘have fun now’ mindset – but the numbers are very close.
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- 04/27/16
- Retail
- Technology
- Automotive
- Consumer Goods
- Connected Consumer
- Australia
- English
Connected Consumer IndexGfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content.
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- 03/10/16
- Technology
- Consumer Goods
- Brand and Customer Experience
- Digital Market Intelligence
- Trends and Forecasting
- Australia
- English
Perception of virtual interactions with people and placesInternationally, 23 percent of online consumers agree virtual interactions can be as good as being there in person.
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- 03/10/16
- Retail
- Shopper
- Australia
- English
The rise in shopping influence of third party reviewsIn the first of an ongoing series of articles based around GfK's Futurebuy and ConsumerLife studies, here Norrelle Goldring looks at the increasing influence of strangers on our shopping journey.