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  • “Always reachable” mindset is above 40 percent led by Russia, China and Turkey
    • 08/08/16
    • Technology
    • Australia
    • English

    “Always reachable” mindset is above 40 percent led by Russia, China and Turkey

    Internationally, 42 percent of the online connected population agree firmly with the statement “To me, it is important to always be reachable wherever I am” – and only 11 percent firmly disagree.

  • The critical role of packaging in innovation
    • 08/03/16
    • Market Opportunities and Innovation
    • GfK PackEdge
    • Australia
    • English

    The critical role of packaging in innovation

    Any business selling a product knows that having the right packaging is crucial for increasing sales. Consumers are overwhelmed with choice. Consequently, how items are presented to them in-store or online plays a major role in determining their final purchase decision.

  • Over four in five APAC online consumers access the internet daily on their smartphones: GfK
    • 07/13/16
    • Connected Consumer
    • Australia
    • English

    Over four in five APAC online consumers access the internet daily on their smartphones: GfK

    With the escalating penetration of smartphones and improving internet infrastructure across APAC, the mobile device has become consumers’ primary gateway to the internet.

  • GfK successfully launches new RAM survey results in New Zealand
    • 05/18/16
    • Media and Entertainment
    • Media Measurement
    • Australia
    • English

    GfK successfully launches new RAM survey results in New Zealand

    We’re delighted to announce that on Thursday 5 May, we released the results of our first RAM survey as part of our new 5-year Media Measurement contract with the New Zealand radio JIC: the Radio Broadcasters Association (RBA). 

  • APAC Futurebuy
    • 05/17/16
    • Shopper
    • Australia
    • English

    APAC Futurebuy

    APAC Futurebuy Webinar

  • GfK Verein: Trust in Professions Report 2016
    • 05/17/16
    • Press
    • Global Study
    • Australia
    • English

    GfK Verein: Trust in Professions Report 2016

    In Australia´s trust ranking politicians perform the worst, firefighters and nurses the best.

  • Wireless audio thriving in Australia
    • 05/10/16
    • Retail
    • Technology
    • Consumer Goods
    • Australia
    • English

    Wireless audio thriving in Australia

    The make-up of the Australian audio hardware market has been transformed in recent years.

  • Hong Kong continues to be the world’s most  “connected” population in 2016
    • 05/10/16
    • Technology
    • Connected Consumer
    • Australia
    • English

    Hong Kong continues to be the world’s most “connected” population in 2016

    The new GfK Connected Consumer Index is a ranking of 78 countries and eight world regions that provides fast and direct comparison of how highly connected each population is.

  • Savers just outnumber fun-lovers internationally
    • 04/28/16
    • Financial Services
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Australia
    • English

    Savers just outnumber fun-lovers internationally

    Internationally, people with a ‘save now’ mindset just outnumber people with a ‘have fun now’ mindset – but the numbers are very close.

  • Connected Consumer Index
    • 04/27/16
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • Connected Consumer
    • Australia
    • English

    Connected Consumer Index

    GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content. 

  • Perception of virtual interactions with people and places
    • 03/10/16
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Digital Market Intelligence
    • Trends and Forecasting
    • Australia
    • English

    Perception of virtual interactions with people and places

    Internationally, 23 percent of online consumers agree virtual interactions can be as good as being there in person.

  • The rise in shopping influence of third party reviews
    • 03/10/16
    • Retail
    • Shopper
    • Australia
    • English

    The rise in shopping influence of third party reviews

    In the first of an ongoing series of articles based around GfK's Futurebuy and ConsumerLife studies, here Norrelle Goldring looks at the increasing influence of strangers on our shopping journey.

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