Sydney, Melbourne August 1, 2017: Single women looking for the next Matty J should head to inner city suburbs, according to GfK.<img name="DTM-8eabbe833c-3-REQ" src="http://www.gfk.com/typo3/gfx/clear.gif" class="t3-TCEforms-reqTabImg" alt="" />
Sarah Laird from GfK discusses the advantages and disadvantages of online and in-store shopping using the latest shopper behaviour data.
Filipe Pennacchio from GfK discusses the opportunities for retailers to provide shoppers with more information instore.
Filipe Bakaj Pennacchio from GfK discusses the latest FutureBuy data demonstrating the rise of webrooming and the decline of showrooming.
A quarter of people entertain guests in their home either daily or weekly, and a further third entertain monthly, according to an online survey across 17 countries conducted by global researchers, GfK. Less than one in ten say that they never entertain guests in their home.
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Authenticity Today: What is it, how do you get it, how does it impact consumers?
Global smartphone demand of 347 million units makes 2Q17 the best second quarter on record. Emerging markets are driving the growth. Average sales price (ASP) grew five percent year-on-year in the quarter.
Radio leads the way as the most trusted media in Australia.
One in three people find it difficult to take a break from technology, even when they know they should. China, Brazil and Argentina have highest levels who struggle to take a tech break. People in Germany, Netherlands and Belgium lead for finding it easy to ‘unplug’ .
Three in ten people (31 percent) would firmly prefer to have more time than more money – compared to only nine percent who firmly disagree with that. And over four in ten (44 percent) firmly believe that experiences are more important than possession – compared to just three percent who firmly disagree with that.
Find out the latest in Australian omnichannel shopping behaviour using FutureBuy data.