When it comes to the factors that make up ‘the good life’, the most popular items for people internationally are good health, financial security and leisure time, followed by a happy marriage, travel for leisure, a home you own, and control over one’s life.
Australia has also ranked 2nd for People and 5th for Governance in the 2017 survey.
Nearly half of consumers across 17 countries rate low sugar and GMO-free as "very" or "extremely" important when deciding what to eat or drink - just ahead of factors such as low-salt, organic, low fat, or fortified with vitamins or minerals.
Commercial Radio Australia Ltd (CRA) has today announced that they are retaining GfK as their audience measurement ratings provider for another five-year contract.
A quarter of people entertain guests in their home either daily or weekly, and a further third entertain monthly, according to an online survey across 17 countries conducted by global researchers, GfK. Less than one in ten say that they never entertain guests in their home.
Global smartphone demand of 347 million units makes 2Q17 the best second quarter on record. Emerging markets are driving the growth. Average sales price (ASP) grew five percent year-on-year in the quarter.
Radio leads the way as the most trusted media in Australia.
One in three people find it difficult to take a break from technology, even when they know they should. China, Brazil and Argentina have highest levels who struggle to take a tech break. People in Germany, Netherlands and Belgium lead for finding it easy to ‘unplug’ .
Three in ten people (31 percent) would firmly prefer to have more time than more money – compared to only nine percent who firmly disagree with that. And over four in ten (44 percent) firmly believe that experiences are more important than possession – compared to just three percent who firmly disagree with that.
Internationally, 59 percent of people prefer a relaxing vacation, while 35 percent prefer an active one. Brazil, South Korea and China lead for favoring relaxing vacations; Italy, France and Spain lead for active holidays. Teenagers are the most energetic, with 43 percent preferring active vacations.
Nearly 60 percent of the online population across 17 countries read books either daily or at least once a week. China has highest percentage of “every day” book readers. Netherlands and South Korea tie for the highest percentage who say they never read books. Women are more likely to be avid book readers than men.
GfK reports a growth of 0.9 percent in the European optics market in 2016. GfK now expanding into the Australian market.