Initially, the retailer used GfK’s monthly data to evaluate market potential at a category, brand, and model level to inform and perfect its planogram, and plan stock levels of its top selling models. In addition, the insight gave the team the intelligence it needed to take preventive measures at individual stores as consumer demand changed.
The category teams have integrated the data into their pricing and product strategy and use it to evaluate their performance against the market. They can identify opportunities to drive sales conversion by creating promotions that are relevant and appealing at both the company and city levels.
More recently, the team added weekly data delivery to understand Supreme Mobile’s performance at an increased frequency for improved tactical planning. This is especially useful for analyzing product launches, refining seasonal marketing campaigns, and planning activities around festivals.