Our collaboration in 2022 began by subscribing to the monthly Point-of-Sales data. In addition, GfK built custom reports to allow Shakti to benchmark their performance against the market. This included a historical analysis of current and emerging trends and a granular report focused specifically on Mumbai and Maharashtra.
Using this portfolio of intelligence, GfK advised Shakti Sai Tyres to refocus its resources on investment where there was more opportunity in the underpenetrated Tier 3 and Tier 4 cities in comparison to the saturated market in Mumbai. This new perspective on the expansion strategy not only pinpointed growth opportunities but explained why investing in Mumbai, a Tier 1 city, had not delivered the ambitious return on investment/target for them.