The company was an early adopter of gfknewron Market which was initially trialed by the management team who quickly embraced its many capabilities and user-friendly interface. Today, users across the company rely on the platform as their go-to source of sales intelligence, performance benchmarking and management-style reporting on Consumer Electronics, Appliances, Smartphones, and IT products. Together with regular consultation with GfK’s sector specialists, Lotus has a solid basis of data to inform its tactical decision-making. The sales volume trends in particular helps Lotus maintain and increase market share by category, and perfect the planogram for each store to maximize sales.
In addition, access to gfknewron has provided added layer of information including brand and product performance, and analysis of the potential for market, product, and segment-level growth.