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By providing fact-based views around future sales, SIMA enables component suppliers to:
  • Optimize production planning and inventory management processes
  • Make informed decisions around technology and product development
  • React to market changes in advance and drive strategic innovation


  • Minimize future risks and costs and maximize opportunities
  • Futureproof your business and outstrip the competition

 

 

Combining statistical forecasting with expert analysis and market evaluation

GfK SIMA’s three-step solution provides a unique demand forecasting service to the TCG industry. You will arm your company with the data you need to anticipate developments in the technology device marketplace and make accurate business decisions. What’s more, you will benefit from one-to-one support from your dedicated GfK SIMA expert.

GfK Supply Chain & Industry Market Analytics (SIMA)

Step 1: Forecast.

GfK SIMA experts carry out powerful in-depth analysis of sell-out data from GfK's Point of Sales (POS) panel

GfK Supply Chain & Industry Market Analytics (SIMA)

Step 2: Analyze.

Research is combined with product lifecycle trends, market evaluation & external data points to provide a rationale

GfK Supply Chain & Industry Market Analytics (SIMA)

Step 3: Support.

Regular conferences and briefing meetings,
plus update calls and phone/email contact with your dedicated SIMA associate

GfK SIMA is available for:

GfK Supply Chain & Industry Market Analytics (SIMA)

Smartphone

GfK Supply Chain & Industry Market Analytics (SIMA)

TV

GfK Supply Chain & Industry Market Analytics (SIMA)

PC/Tablet

GfK Supply Chain & Industry Market Analytics (SIMA)

TWS

GfK Supply Chain & Industry Market Analytics (SIMA)

Wearables

Global and regional insights with expert analytical support

GfK Supply Chain & Industry Market Analytics (SIMA)

Accurate demand data from the world’s largest POS Panel

GfK’s POS Panel is the world’s largest, gathering data on more than 17 million products and over 100,000 distributors in 70 countries. GfK SIMA uses sell-out data from end consumers to analyze in-depth sales trends and provide current year + 3 year demand forecasts for the TCG component industry on global and regional levels.

GfK Supply Chain & Industry Market Analytics (SIMA)

Advanced forecasting methodology to reflect industry realities

Statistical forecasting alone cannot give the full picture. GfK SIMA triangulates sell-out data with macro-economic factors and trends such as industry events, product launches, policy changes, new pricing strategies and technological advances, to adjust forecasts, add rationale and create advanced statistical models. Data can be refined by components and features to produce customized and highly specific predictive analyses.

GfK Supply Chain & Industry Market Analytics (SIMA)

Quality control by experienced global analysts

Our GfK SIMA associates are based in London, Tokyo, Seoul, Hong Kong, Guangzhou, and Taipei. With years of TCG industry and technology roadmap expertise, our diverse and talented team is a key strength, enabling us to work effectively with component suppliers and manufacturers across Asia, North America and Europe.

Customized services tailored to your requirements

GfK SIMA is available by monthly or quarterly subscription. Your package will consist of your selected components and the scope of categories and regions for which you require data. All services include a Base Package plus your choice of Add-ons, as shown below*.

Smartphones
TV
PC/Tablet
TWS
Wearables
  • speed to insight

    Report Frequency

    Monthly, 12 times/year

    Data Visibility

    Monthly

    Backdata

    Current - 3 Years

    Forecast

    Current + 3 Years

    Regional Breakdown

    Global

    (Developed Asia, Emerging Asia, Western Europe, Central + Eastern Europe, North America, Latin America, Middle East + Africa)

    Form Factor

    Smartphone (Featurephone available upon request)

    Deliverable

    1. Excel Pivot Database: Sell Out Units, ASP and values

    2. PDF Reports: Charts and written notes integrating data analysis with market insights and news

    Add-ons

    Includes:

    • Priceband
    • Digital Standard
    • Brand: Apple, Samsung, Chinese Brands, Other Brands
    • AP Vendor
    • AP Model
    • AP related features
    • NAND
    • DRAM
    • RF Transceiver Vendor + Model
    • Baseband Vendor + Model
    • PMIC Vendor + Model
    • Fingerprint Vendor + Model
    • NFC (Yes/No)
    • Camera Resolution (Rear, Mega Pixel)
    • Camera Resolution (Front, Mega Pixel)
    • Camera Image Sensor Vendor + Model (Rear, Front)
    • Camera Image Sensor Aperture
    • Multi Camera (# per smartphone)
    • Screen Resolution
    • Screen Size
    • Display Technology (OLED/LCD)
    • Full Screen (Yes/No)
    • Featurephone
  • Brand Insights

    Report Frequency

    Monthly, 12 times/year

    Data Visibility

    Monthly

    Backdata

    Current - 3 Years

    Forecast

    Current + 3 Years

    Regional Breakdown

    Global

    (Developed Asia, Emerging Asia, Western Europe, Central + Eastern Europe, North America, Latin America, Middle East + Africa)

    Form Factor

    LCD Only (not including CRT, PDP, OLED)

    Deliverable

    1. Excel Pivot Database: Sell Out Units, ASP and values

    2. PDF Reports: Charts and written notes integrating data analysis with market insights and news

    Add-ons

    Includes:

    • Technology: OLED, QD, Mini LED
    • Resolution: HD, FHD, 4K, 8K
    • Priceband
    • Brand
    • Display Size

     

     

     

     

  • predictive analytics

    Report Frequency

    Monthly, 12 times/year

    Data Visibility

    Monthly

    Backdata

    Current - 3 Years

    Forecast

    Current + 3 Years

    Regional Breakdown

    Global ex-N.America

    (Developed Asia, Emerging Asia, Western Europe, Central + Eastern Europe, Latin America, Middle East + Africa)

    Form Factor

    Desktop PC and Mobile PC only
    (Desktop PC = Desktop + AIO,
    Mobile PC = Notebook +
    Computing Tablet + Netbook)

    Deliverable

    1. Excel Pivot Database: Sell Out Units, ASP and values

    2. PDF Reports: Charts and written notes integrating data analysis with market insights and news

    Add-ons

    Includes:

    • CPU Vendor
    • CPU Processor Family / Microarchitecture
    • SSD/HDD/Hybrid
    • DRAM
    • OS
    • Priceband
    • Brand
    • Additional Form Factor
    • Gaming PC
    • Resolution
    • Screen Size

     

     

     

     

  • data integration

    Report Frequency

    Monthly, 12 times/year

    Data Visibility

    Monthly

    Backdata

    Current - 3 Years

    Forecast

    Current + 3 Years

    Regional Breakdown

    Global

    (Developed Asia, Emerging Asia, Western Europe, Central + Eastern Europe, North America, Latin America, Middle East + Africa)

    Form Factor

    True Wireless Stereos (& Headset for comparison)

    Deliverable

    1. Excel Pivot Database: Sell Out Units, ASP and values

    2. PDF Reports: Charts and written notes integrating data analysis with market insights and news

    Add-ons

    Includes:

    • Priceband
    • Brand
    • NFC
    • Noise cancellation

     

     

    * TWS and Wearable forecasting service starts from 2022. Please check the availability of Add-ons for these categories with your SIMA consultant, as we are in the process of adding the add-ons listed in the table. Additional add-ons currently available may differ from the table.

  • data integration (1)

    Report Frequency

    Monthly, 12 times/year

    Data Visibility

    Monthly

    Backdata

    Current - 3 Years

    Forecast

    Current + 3 Years

    Regional Breakdown

    Global

    (Developed Asia, Emerging Asia, Western Europe, Central + Eastern Europe, North America, Latin America, Middle East + Africa)

    Form Factor

    Smart Watch

    Deliverable

    1. Excel Pivot Database: Sell Out Units, ASP and values

    2. PDF Reports: Charts and written notes integrating data analysis with market insights and news

    Add-ons

    Includes:

    • Priceband
    • Brand
    • Digital Standard
    • NAND
    • DRAM
    • OLED/LCD
    • AP

     

     

    * TWS and Wearable forecasting service starts from 2022. Please check the availability of Add-ons for these categories with your SIMA consultant, as we are in the process of adding the add-ons listed in the table. Additional add-ons currently available may differ from the table.

GfK Supply Chain & Industry Market Analytics (SIMA)