GfK Supply Chain & Industry Market Analytics (SIMA)

Step 1: Forecast.

GfK SIMA experts carry out powerful in-depth analysis of sell-out data from GfK's Point of Sales (POS) panel

Step 2: Analyze.

Research is combined with product lifecycle trends, market evaluation & external data points to provide a rationale

Step 3: Support.

Regular conferences and briefing meetings,
plus update calls and phone/email contact with your dedicated SIMA associate

Smartphone

PC/Tablet

TWS

Wearables

Accurate demand data from the world’s largest POS Panel

GfK’s POS Panel is the world’s largest, gathering data on more than 17 million products and over 100,000 distributors in 70 countries. GfK SIMA uses sell-out data from end consumers to analyze in-depth sales trends and provide current year + 3 year demand forecasts for the TCG component industry on global and regional levels.

Advanced forecasting methodology to reflect industry realities

Statistical forecasting alone cannot give the full picture. GfK SIMA triangulates sell-out data with macro-economic factors and trends such as industry events, product launches, policy changes, new pricing strategies and technological advances, to adjust forecasts, add rationale and create advanced statistical models. Data can be refined by components and features to produce customized and highly specific predictive analyses.

Quality control by experienced global analysts

Our GfK SIMA associates are based in London, Tokyo, Seoul, Hong Kong, Guangzhou, and Taipei. With years of TCG industry and technology roadmap expertise, our diverse and talented team is a key strength, enabling us to work effectively with component suppliers and manufacturers across Asia, North America and Europe.

Smartphones

PC/Tablet

TWS

Wearables

speed to insight

Report Frequency	Monthly, 12 times/year
Data Visibility	Monthly
Backdata	Current - 3 Years
Forecast	Current + 3 Years
Regional Breakdown	Global (Developed Asia, Emerging Asia, Western Europe, Central + Eastern Europe, North America, Latin America, Middle East + Africa)
Form Factor	Smartphone (Featurephone available upon request)
Deliverable	1. Excel Pivot Database: Sell Out Units, ASP and values 2. PDF Reports: Charts and written notes integrating data analysis with market insights and news
Add-ons	Includes: Priceband Digital Standard Brand: Apple, Samsung, Chinese Brands, Other Brands AP Vendor AP Model AP related features NAND DRAM RF Transceiver Vendor + Model Baseband Vendor + Model PMIC Vendor + Model Fingerprint Vendor + Model NFC (Yes/No) Camera Resolution (Rear, Mega Pixel) Camera Resolution (Front, Mega Pixel) Camera Image Sensor Vendor + Model (Rear, Front) Camera Image Sensor Aperture Multi Camera (# per smartphone) Screen Resolution Screen Size Display Technology (OLED/LCD) Full Screen (Yes/No) Featurephone

Report Frequency	Monthly, 12 times/year
Data Visibility	Monthly
Backdata	Current - 3 Years
Forecast	Current + 3 Years
Regional Breakdown	Global (Developed Asia, Emerging Asia, Western Europe, Central + Eastern Europe, North America, Latin America, Middle East + Africa)
Form Factor	LCD Only (not including CRT, PDP, OLED)
Deliverable	1. Excel Pivot Database: Sell Out Units, ASP and values 2. PDF Reports: Charts and written notes integrating data analysis with market insights and news
Add-ons	Includes: Technology: OLED, QD, Mini LED Resolution: HD, FHD, 4K, 8K Priceband Brand Display Size

predictive analytics

Report Frequency	Monthly, 12 times/year
Data Visibility	Monthly
Backdata	Current - 3 Years
Forecast	Current + 3 Years
Regional Breakdown	Global ex-N.America (Developed Asia, Emerging Asia, Western Europe, Central + Eastern Europe, Latin America, Middle East + Africa)
Form Factor	Desktop PC and Mobile PC only (Desktop PC = Desktop + AIO, Mobile PC = Notebook + Computing Tablet + Netbook)
Deliverable	1. Excel Pivot Database: Sell Out Units, ASP and values 2. PDF Reports: Charts and written notes integrating data analysis with market insights and news
Add-ons	Includes: CPU Vendor CPU Processor Family / Microarchitecture SSD/HDD/Hybrid DRAM OS Priceband Brand Additional Form Factor Gaming PC Resolution Screen Size

data integration

Report Frequency	Monthly, 12 times/year
Data Visibility	Monthly
Backdata	Current - 3 Years
Forecast	Current + 3 Years
Regional Breakdown	Global (Developed Asia, Emerging Asia, Western Europe, Central + Eastern Europe, North America, Latin America, Middle East + Africa)
Form Factor	True Wireless Stereos (& Headset for comparison)
Deliverable	1. Excel Pivot Database: Sell Out Units, ASP and values 2. PDF Reports: Charts and written notes integrating data analysis with market insights and news
Add-ons	Includes: Priceband Brand NFC Noise cancellation

* TWS and Wearable forecasting service starts from 2022. Please check the availability of Add-ons for these categories with your SIMA consultant, as we are in the process of adding the add-ons listed in the table. Additional add-ons currently available may differ from the table.

data integration (1)

Report Frequency	Monthly, 12 times/year
Data Visibility	Monthly
Backdata	Current - 3 Years
Forecast	Current + 3 Years
Regional Breakdown	Global (Developed Asia, Emerging Asia, Western Europe, Central + Eastern Europe, North America, Latin America, Middle East + Africa)
Form Factor	Smart Watch
Deliverable	1. Excel Pivot Database: Sell Out Units, ASP and values 2. PDF Reports: Charts and written notes integrating data analysis with market insights and news
Add-ons	Includes: Priceband Brand Digital Standard NAND DRAM OLED/LCD AP

Stay ahead with fact-based demand forecasting solutions

By providing fact-based views around future sales, SIMA enables component suppliers to:

Combining statistical forecasting with expert analysis and market evaluation

GfK SIMA is available for:

Global and regional insights with expert analytical support