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Scenario Forcasting

Scenario Forecasting

Reduce your risk of failure. Plan with highly robust, 2-year sales forecast
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Helping you build better mid- and long-term category decisions

Investing in the strategic mid- and long-term direction for your product groups can be a high-risk activity, unless you have reliable, long-term category sales forecasts upon which to build your decisions. 

High Risk

Strategic mid- and long-term decision typically require high investment.

High uncertainty

The volatile nature of future market developments increases the risk

What do you do?

Achieve better-informed strategic decisions by investing in accurate, long-term sales forecasts that reduce the uncertainty around future category developments
forcasting office

2-year forecasts showing 3 market scenarios

Our Scenario Forecasting gives you a 2-year forecast with quarterly visibility of the market development for an entire product group or segment of your choice, tailored to your needs. 
New graph forecasting

It answers your critical questions on category sales development

 

  • How will sales volume and revenue in my product group develop? And at segment level? 
  • Which of the current micro and macroeconomic conditions are having the greatest impact on sales volume? And how can I optimize the supply chain accordingly?  

What will you get with our Scenario Forecasting?

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Robust 2-year forecasting

2-year forecasts of category sales volume & revenue, including growth rates.

You can plan with confidence

Plan within 3 different market scenarios

Optimistic, neutral, pessimistic

You can plan within your prefered level of risk within the growth scenarios

Multiple data sources for highly robust sales forecasts

Updated using the latest critical input variables, including consumer behavior data, mirco- and macro- economic indicators, external events, etc you have the highest levels of accuracy

Enduring Consultancy and Support

Provided by our dedicated category experts and data science team
Ensuring that our clients receive ongoing support and guidance beyond the forecast models

GfK Scenario Forecasting

What is unique about our Scenario Forecasting?

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Client-customized and scalable to many countries, categories and some sub-categories

You get active involvement in the set-up process: contribute to the selection of variables and other relevant data to show your specific areas of business focus. This collaborative approach ensures you receive a personalized experience that fits your business needs.

Uses GfK’s proprietary, worldclass point of sales data, enriched with additional open-source and client-specific data sources

You get state-of-the-art, time-series modeling (quantative view)

Our forecasts and scenario building are complemented by systematic integration of insights from our GfK country and category specialists

You get added human-intelligence interpretation (qualitative view)

Input. Enriching. Modeling

 

 

Holistic input variables (consumer, category, macroeconomic, event)

Enriching GfK point of sales data

GfK Scenario Forecasting

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