PODCAST / EPISODE 90

UK Consumer Confidence improves two points in May 2024

with Neil Bellamy

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In this episode of Thinking Ahead, GfK’s Neil Bellamy and moderator Lucy Green discuss the May 2024 results. These were in before the announcement of a July 4th General Election. The overall Index score rose two points to -17, driven by significant jumps in the outlook for our personal finances and general economic situation. With an election weeks away, Data Guru Corner focuses on how party allegiance impacts consumer sentiment.

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Consumer Outlook 2024

Take a look at what’s driving consumers, and what your brand can do to connect now and succeed in 2024.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.