How to address supply chain issues this holiday season

With Tatjana Wismeth

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Almost every US shopper knows that holiday gifts are harder to come by this year. GfK’s Tatjana Wismeth tells how lockdowns in China and around the world caused supply chain issues that have directly impacted the holiday shopping season. What is this extraordinary disruption teaching us about consumer loyalty, retailer sourcing, and distributor decision making.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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