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PODCAST / EPISODE 56

How to address supply chain issues this holiday season

With Tatjana Wismeth

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Almost every US shopper knows that holiday gifts are harder to come by this year. GfK’s Tatjana Wismeth tells how lockdowns in China and around the world caused supply chain issues that have directly impacted the holiday shopping season. What is this extraordinary disruption teaching us about consumer loyalty, retailer sourcing, and distributor decision making.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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This episode features

Tatjana Wismeth - small
Tatjana Wismeth
Head of Distribution and Supply Chain Intelligence
Tatjana Wismeth

Tatjana is leading GfK´s Distribution and Supply Chain Intelligence department which is collecting sell-through data from distributors and wholesalers from the tech and durables sector across the globe and combining it with GfK´s unique POS information to analyze supply chains. Prior to this position, Tatjana was responsible for various international key clients in the IT industry.

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