--- title: "Leveraging the DTC Playbook: Strategies and Insights for Brands | Register Now" description: GfK is hosting a live, interactive learning session and discussion focusing on DTC’s lessons and inspirations. Save your place today! image: https://www.gfk.com/hubfs/Black%20woman%20open%20package_happy_DTC_Whats%20Next.jpg --- # Leveraging the Direct-to-Consumer Playbook Live Webinar | October 14 | 1:00PM (ET) ## Strategies and insights for forward-thinking brands #### On-Demand Webinar The year 2020 catalyzed eCommerce, strengthening the online connections between consumers, shopping, and brands. Direct-to-consumer (DTC) products wrote the playbook for developing and leveraging these closer relationships – bypassing traditional retail outlets and creating a seamless conversation with consumers. On October 14th, GfK will host a live, interactive learning session and discussion focusing on DTC’s lessons and inspirations. We’ll explore such questions as: - How can mainstream brands make the most of DTC strategies? - What do consumers like about the DTC approach, and what have they found lacking? - How can brands navigate the potential pitfalls of DTC selling – and be fully prepared to reap the benefits? - Which traditional brands are getting the DTC formula right – or wrong? - What are the next big categories that are ripe for DTC offerings? We will talk to DTC experts from Constellation Brands and other companies – and share findings from a brand-new GfK What’s Next 4 Consumers study on how US shoppers feel about DTC products and services. ### Our Speakers ![Joe Beier_B+W](https://www.gfk.com/hubfs/Joe%20Beier_B+W.jpg "Joe Beier_B+W") ![Anim Haroon_B+W.png](https://www.gfk.com/hs-fs/hubfs/Anim%20Haroon_B+W.png.jpg?width=400&height=400&name=Anim%20Haroon_B+W.png.jpg "Anim Haroon_B+W.png") ![Tara Nolan_B+W](https://www.gfk.com/hubfs/Tara%20Nolan_B+W.jpg "Tara Nolan_B+W") --- --- --- ###### PANEL CHAIR #### Joe Beier VP, Consumer Insights GfK North America ###### PANELIST #### Anim Haroon Manager, DTC Growth Strategy Constellation Brands ###### PANELIST #### Tara Nolan Chief Global Growth Officer BeenThereDoneThat ### What the on-demand video: Copyright © 2026. All rights reserved ![](https://px.ads.linkedin.com/collect/?pid=18772&fmt=gif)