Leveraging the Direct-to-Consumer Playbook

Live Webinar | October 14 | 1:00PM (ET)

Strategies and insights for forward-thinking brands

On-Demand Webinar

The year 2020 catalyzed eCommerce, strengthening the online connections between consumers, shopping, and brands. Direct-to-consumer (DTC) products wrote the playbook for developing and leveraging these closer relationships – bypassing traditional retail outlets and creating a seamless conversation with consumers.

On October 14th, GfK will host a live, interactive learning session and discussion focusing on DTC’s lessons and inspirations. We’ll explore such questions as:

  • How can mainstream brands make the most of DTC strategies?
  • What do consumers like about the DTC approach, and what have they found lacking?
  • How can brands navigate the potential pitfalls of DTC selling – and be fully prepared to reap the benefits?
  • Which traditional brands are getting the DTC formula right – or wrong?
  • What are the next big categories that are ripe for DTC offerings?

We will talk to DTC experts from Constellation Brands and other companies – and share findings from a brand-new GfK What’s Next 4 Consumers study on how US shoppers feel about DTC products and services.

Our Speakers

Joe Beier_B+W
Anim Haroon_B+W.png
Tara Nolan_B+W


Joe Beier

VP, Consumer Insights

GfK North America


Anim Haroon

Manager, DTC Growth Strategy

Constellation Brands


Tara Nolan

Chief Global Growth Officer


What the on-demand video: