Strategies and insights for forward-thinking brands
On-Demand Webinar
The year 2020 catalyzed eCommerce, strengthening the online connections between consumers, shopping, and brands. Direct-to-consumer (DTC) products wrote the playbook for developing and leveraging these closer relationships – bypassing traditional retail outlets and creating a seamless conversation with consumers.
On October 14th, GfK will host a live, interactive learning session and discussion focusing on DTC’s lessons and inspirations. We’ll explore such questions as:
- How can mainstream brands make the most of DTC strategies?
- What do consumers like about the DTC approach, and what have they found lacking?
- How can brands navigate the potential pitfalls of DTC selling – and be fully prepared to reap the benefits?
- Which traditional brands are getting the DTC formula right – or wrong?
- What are the next big categories that are ripe for DTC offerings?
We will talk to DTC experts from Constellation Brands and other companies – and share findings from a brand-new GfK What’s Next 4 Consumers study on how US shoppers feel about DTC products and services.
