The year 2020 catalyzed eCommerce, strengthening the online connections between consumers, shopping, and brands. Direct-to-consumer (DTC) products wrote the playbook for developing and leveraging these closer relationships – bypassing traditional retail outlets and creating a seamless conversation with consumers.
On October 14th, GfK will host a live, interactive learning session and discussion focusing on DTC’s lessons and inspirations. We’ll explore such questions as:
We will talk to DTC experts from Constellation Brands and other companies – and share findings from a brand-new GfK What’s Next 4 Consumers study on how US shoppers feel about DTC products and services.
VP, Consumer Insights
GfK North America
Manager, DTC Growth Strategy
Chief Global Growth Officer