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PODCAST / EPISODE 54

Constellations Brands and BeenThereDoneThat talk direct-to-consumer strategies

With Joe Beier, Anim Haroon, and Tara Nolan

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Thinking Ahead

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Direct-to-consumer (DTC) products wrote the playbook for developing and leveraging these closer relationships – bypassing traditional retail outlets and creating a seamless conversation with consumers. In this episode, we hear from Constellations Brands and BeenThereDoneThat about how US shoppers feel about DTC products and services.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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VIDEO: Leveraging the Direct-to-Consumer Playbook

The year 2020 catalyzed eCommerce, strengthening the online connections between consumers, shopping, and brands. Direct-to-consumer (DTC) products wrote the playbook for developing and leveraging these closer relationships – bypassing traditional retail outlets and creating a seamless conversation with consumers.

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This episode features

Joe Beier Headshot
Joe Beier
VP, Consumer Insights
Joe Beier
Joe is a senior member of GfK’s Consumer and Shopper Insights team where he builds insights foundations and activation initiatives. His passion for creative problem solving has fueled his successful track record- Helping clients identify and activate big ideas in the shopper and consumer space for nearly 20 years.
Anim Haroon
Anim Haroon
Manager, DTC Growth Strategy
Anim Haroon
Anime works at the intersection of brand building and growth marketing. Her experience includes brand building, go-to-market strategy, international & cross-functional leadership, product marketing, and social-media strategy.
Tara Nolan
Tara Nolan
Chief Global Growth Officer
Tara Nolan
Tara Nolan is a global brand and business development leader with 15+ years experience working with integrated media & creative agencies worldwide. Currently, she is the Chief Global Growth Officer of Been There Done That, harnessing the world's best thinkers to solve the world's toughest problems. 
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