PODCAST / EPISODE 50

A look at the top Latin America economies and their consumers

With Diane Crispell

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Latin America is often overlooked compared to other regions when it comes to global media coverage. Still, the reality is that it's a large and vibrant region offering an abundance of opportunities for marketers. In this episode, demographics and lifestyles expert Diane Crispell explains the value of LATAM consumers- and how you can grab their attention.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.

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STUDY: Take a fresh look at Argentina, Brazil, and Mexico

The past year of social, economic and personal upheaval has amplified the voice of the consumer and heightened their influence on how businesses operate, communicate on topical issues, and align their products and services to appeal to consumer values. At the same time, the conversation around values and how they translate into consumer choice has become increasingly fragmented and complex

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