The future of cookies: The impact on online marketing and consumers
With Rolfe Swinton
In January 2020, Google announced that it would phase out third-party cookies by the year 2022. One year away from the official “death to the cookie,” some digital marketers are looking at the positives of eliminating them. Many others are looking to see what will replace them. There is a lot of information on the future of cookies, and the reality is- not everyone understands its true meaning. How do you define the impact? Can you replace them? Tune in to find out.
Thinking Ahead
STUDY: Marketing Mix Modelling: Your marketing mix, optimized for today’s consumers
Do you have the insights to adjust your marketing spend accordingly? Using advanced marketing mix modeling techniques and proprietary data sets, GfK Marketing Mix Optimizer can unlock powerful insights to ensure you invest at the right level, on the right channels, with the right campaign to reach and engage with the right people.
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