PODCAST / EPISODE 40

The future of cookies: The impact on online marketing and consumers

With Rolfe Swinton

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In January 2020, Google announced that it would phase out third-party cookies by the year 2022. One year away from the official “death to the cookie,” some digital marketers are looking at the positives of eliminating them. Many others are looking to see what will replace them. There is a lot of information on the future of cookies, and the reality is- not everyone understands its true meaning. How do you define the impact? Can you replace them? Tune in to find out.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.

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