Quantify your drivers of sales and understand the effectiveness of your marketing across all channels to optimize your investments and drive measurable sales results
Reaching your target consumers is harder than ever before. Media consumption habits are fragmented, new digital channels are gaining importance, and consumer behaviors and influence drivers are changing quickly. To further complicate your marketing plans, the entire digital ecosystem is changing. Data privacy has become a growing concern, with consumers, governments, and major platforms tightening your ability to track and measure engagement by removing 3rd party cookies. These changes have a major impact on how you attract your desired audience, where, when and ultimately how you make the best decisions to maximize the impact of your marketing budget.
Do you have the insights to adjust your marketing spend accordingly? Using advanced measurement techniques and proprietary data sets, GfK Marketing Mix Modelling can unlock powerful insights to ensure you invest at the right level, on the right channels, with the right campaign to reach and engage with the right people.
GfK Marketing Mix Modelling (MMM) integrates your media and promotion information with GfK's proprietary store level point of sale (POS) data alongside multiple other data sets and applies advanced measurement techniques to isolate and quantify the drivers of your brand sales. Our approach is granular, allowing you to most accurately control for local execution differences and deliver robust insights at channel and campaign level. These unique insights combined with our data science consultancy and category expertise provides you with clear and actionable recommendations to maximize your marketing ROI and drive sales.
Isolate and quantify all drivers of your brand sales including competitive and seasonal changes to explain changes and support future planning decisions.
Identify which media channels deliver the highest sales and best ROI, evaluate the impact of online vs offline media investments and determine which channel combinations work best.
Guide planning decisions by simulating the impact of different marketing investments and identifying where to allocate your media budget to achieve sales targets and maximize your ROI.
Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations on how to allocate your media budget to achieve you target sales and maximize ROI.
Read morePre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.
Read moreA tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.
Read more22.03.2021
Events
Get ready for a showdown! For the third year running, GfK is giving undergraduates a chance to work with real consumer data and develop their own product and marketing plans.
18.02.2021
Podcast
The average person's attention span is around 8 seconds. How do you make sure consumers stop scrolling long enough to buy your product?
10.02.2021
Podcast
9% of all purchases are influenced by word of mouth; that number jumps to 91% in the B2B space. In this episode...
27.01.2021
White papers
Health was a critical issue to Americans long before COVID-19 – but the pandemic has brought emerging wellness trends into sharp relief
06.10.2020
White papers
With consumer confidence shaken, what messages are still relevant to today’s auto “intenders” – tomorrow’s most likely car buyers? How can auto makers encourage wary shoppers to make a purchase? And how can they build brand loyalty in the midst of so much uncertainty?
21.07.2020
White papers
Discover your brand’s authentic purpose & build deeper consumer connections.
03.12.2020
Webinars
GfK Consumer Life reveals data on global variations in consumer confidence, evolving personal concerns & values, & transformations to keep your eye on in 2021
20.11.2020
Webinars
In 2020, long-simmering shopping trends boiled over into the mainstream overnight – disrupting brand relationships and purchase patterns.
13.11.2020
Webinars
In 2020, tech and home life took on even greater importance for consumers – and brands need to refresh their insights and strategies to keep pace.