With so many screens vying for consumer attention, audiences are more fragmented than ever, and effective measurement poses a bold new challenge. So what’s the best way to know what Americans are watching, buying, reading, doing, thinking, feeling?
MRI-Simmons, a joint venture co-owned by GfK, is the leading provider of insights on the American consumer. Its flagship consumer study, MRI-Simmons USA, provides detailed insights on 50,000+ respondents each year in the continental US, uncovering their media habits, brand usage, leisure activities, attitudes, and more. Respondents do not opt-in to the survey; rather, they are randomly selected using address-based probabilistic sampling. This gold-standard sampling methodology provides marketers with nationally representative insights that are not prone to many of the biases found in online convenience panels.
The result is a rich dataset that reveals over 60,000 consumer measures that any brand, media organization, or agency can trust to effectively connect with their desired audience.