There are a number of ways in which manufacturers can harness the opportunities of this slow shift towards stabilization.
Investment in accessories is one option to explore. Though the cost of living crisis has seen consumers postpone large purchases, there may still be willingness to spend on smaller items that can elevate performance or experience. This may include headsets, mice, keyboards or PC components, such as graphics cards and solid state drives (SSDs).
This trend may be stronger in consumers more exposed to financial pressures and for whom accessories provide a way to upgrade existing devices while cutting back on spending. This buying pattern can also create a longer pipeline of purchases over time, starting with a main PC, followed by a monitor and then SSD, for example.
To harness opportunities here, manufacturers should position their brand as part of an entire accessories ecosystem, with supplementary hardware part of a wider package.