Sohjin Baek

Associate Director Strategic Insights | GfK

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Mobile computing: what China market trends are telling us

Tech products have always trended towards better and advanced specs, thanks to consumers’..
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Technology 4 min
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Desire for laptop and tablet upgrades set to reboot the mobile PC market after post-pandemic slump

The mobile PC market is highly cyclical, with continual technological innovations,..
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Consumer Trends 4 min
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Be ready to profit when consumer confidence pivots

The second half of 2022 and the start of 2023 were marked by economic uncertainty. With..

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