Brand purpose messaging that resonates with consumers
Drawing on first findings from The Purpose Impact Monitor – a new, ongoing study developed by GfK in association with Goodvertising Agency – our guide will help you understand what makes purpose ads effective and how your brand can deliver on the new for compelling, innovative approaches.
- how purpose ads compare to traditional ads in their ability to capture and hold viewers’ attention
- how to strike a balance between brand building and cause support
- what makes the best purpose ads – transformational and traditional – resonate with viewers
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