Leverage growth opportunities with an expert-led outlook and data-backed strategies for senior executives
What’s influencing the META market in 2023?
Spotlight on post-pandemic South Africa
Slow economic recovery
Inflation and rising cost of living
Ongoing energy crisis
Today’s META consumer
Moving towards (expanded forms of) digitalization
Promotions are increasingly attractive
Sustainability is on the rise
Extreme differences in spending power
Key disruptors and opportunities in Tech and Durables
Futureproofing channel mix
Targeting, and building trust with, the whole consumer spectrum
Strengthening manufacturer-retailer-distributor relationships
Leveraging highly personalized strategies in a diverse region
Expert insights and strategic direction to master META T&D market
The MENA market is as diverse as its consumers. While some areas continue to face strong economic pressures, others are growing and investing in technical consumer goods. Understanding each market within the MENA region is crucial, and catering to low-cost, premium and omnichannel consumers will be critical to success.
South African businesses have shown remarkable resilience in the face of a tough global economy exacerbated by local challenges such as daily power outages. Understanding the diversity of the South African consumer, their characteristics, evolving needs, and behavioral drivers, will help brands tailor their products for success in this region.
While MENA region has seen a steady recovery, it continues to face constant disruptions, like accelerated inflation and exchange rate volatility. However, there are steps that retailers and manufacturers can take to achieve success in the region: repositioning themselves to increase relevance to customers, utilizing hyper-personalization and using social and media commerce.
META offers a positive consumer outlook: consumers are willing to spend more on the brands they trust and are looking to indulge and pamper themselves on regular basis. There is large potential in the experience space, as well as opportunity for the brands and retailers in the region to revamp they loyalty and rewards schemes.